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HOW TO CREATE A
SUCCESSFUL
PRESENTATION
What is the most important ingredient
of a successful presentation?
How to Create a Successful Presentation
The slides?
The slides?
The speaker?
The slides?
The speaker?
 The data?
X
 The slides?
The speaker?
 The data?
THE IDEA
But not just any idea...
The idea must be...
unde
    rstan
          dable
memorable
and
         effective
        in changing
thought or behavior
How to Create a Successful Presentation
understandable
understandable
  memorable
understandable
  memorable
   effective
to be

SUCCESSFUL
But how?
S imple
U
C
C
E
S
How do you simplify your ideas?
Simple = core + compact
If you cant explain it simply,
you dont understand it well enough.
                      -Albert Einstein
Making a presentation is
like making a pizza.
There are dozens of toppings,
but you have to be selective.
Find the core.
The more compact the idea,




the easier it is to share.
S imple
Unexpected
C
C
E
S
How do you get the audience
  to pay attention to your ideas
and then maintain their interest?
How to Create a Successful Presentation
Get attention: SURPRISE
Get attention: SURPRISE
Get attention: SURPRISE




Hold attention: INTEREST
Its not hard to SURPRISE your audience...
But it is hard to MAINTAIN THEIR INTEREST.
A boss makes work drudgery,
a leader makes it interesting.
                 -Russell H. Ewing
S imple
Unexpected
C oncrete
C
E
S
How do you help people
understand and remember
        your ideas?
Avoid abstraction.
Abstraction is the luxury of the expert.
How to Create a Successful Presentation
The Velcro theory of memory
The Velcro theory of memory




 The more hooks in your idea, the better.
S imple
Unexpected
C oncrete
C redible
E
S
How do you make people believe?
External credibility
        vs.
Internal credibility
Authorities and antiauthorities
Convincing details
Accessible statistics
Testable credentials
How to Create a Successful Presentation
How to Create a Successful Presentation
Are you better off now than you were four years ago?
                                        -Ronald Reagan
S imple
Unexpected
C oncrete
C redible
E motional
S
How do you make people care?
If I look at the one,
I will act.
             -Mother Teresa
The power of association
Form an association between
something they dont yet care about
                 and
  something they do care about.
Appeal to self-interest
Appeal to identity
S imple
Unexpected
C oncrete
C redible
E motional
S tories
How do you get people to act?
Stories as simulation
(Tell people how to act)
Stories as inspiration
(Give people energy to act)
Hills
    vs.
Heartbeats
How to Create a Successful Presentation
Once you have an idea thats worth presenting...
...you can begin to work on the presentation.
But 鍖rst things 鍖r壊岳...
S imple
Unexpected
C oncrete
C redible
E motional
S tories

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How to Create a Successful Presentation