How to create an editorial calendar
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Does the thought of putting together an editorial calendar overwhelm you? In this presentation, I provide an editorial calendar methodology that is designed to: -get you up-and-running quickly -start with core elements and then add in advanced strategies -align content with business objectives - make your content assets stretch - provide easy ways to use advanced optimization techniques You will also learn how to sell your editorial strategy to your executive team.
How to create an editorial calendar
- 5. If you dont know where you are going, any road will take you there. - Lewis Carroll
Editor's Notes
- #11: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #17: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #18: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #19: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #20: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #21: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #22: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #23: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #25: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #26: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #28: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #29: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #30: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #31: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).
- #33: Doing so can help save time and increase effectiveness of strategy by driving traffic to a site that you ownnot FB/other. Content housed on your site also benefits you forever (searchable and on your branded pages).