If you are looking to create your company page and group on facebook, so you landed at a right place. This simple ppt is the answer to your all questions.
http://place4foodie.blogspot.in/
https://www.facebook.com/place4foodie/
22. 80/20 Rule
? 80% - Educate & entertain the audience
Example:
?Puzzle/ Riddle Game
?Ask for User Choice
?KBC Type Questions
?Entertainment: Cricket, football, politics, new/funny videos
?Product regarding own video
?Infographic Images
? 20% - Promote your blog/ website/ product
How to Increase FB Page Post Engagement?