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How to create Web Content - Young Webmaster Camp 10

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Moonshot Digital
Moonshot Digital

This document provides an overview of content strategy and management for digital platforms. It discusses developing a big idea and defining target audiences before creating a site map and product requirements document. It also covers creating an editorial calendar to schedule content publication and choosing a content management system. Social networks like Facebook and content formats are reviewed. The document concludes with examples of Thai online portals and their traffic.

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Link ! Content ? Young Webmaster Camp 10 Jakrapong Kongmalai ( ) Co-founder thumbsup.in.th @jakrapong
2536 Boom Radio 90 FM, 89 Pirate Rock, Get 102.5 2541 1 manager.co.th 2543 aussietip.com 2545 mars Content, Digital 2547 Community, Business, M Social Media YellowPages.co.th arketing 2550 Yahoo! (Flickr, Yahoo! Answers, Yahoo! Group) singtip.com 2553 Content thumbsup.in.th Positioning
? (Content ?) ? ¡° Content¡± Social Network Content ? Content Content ? SEO ? Workshop ? Q&A
How to create Web Content - Young Webmaster Camp 10
Content Content 555555! Platform Social Network, Engagement
Content Link Content ¡­ ! SEO Community !
Content
How to create Web Content - Young Webmaster Camp 10
How to create Web Content - Young Webmaster Camp 10
How to create Web Content - Young Webmaster Camp 10
How to create Web Content - Young Webmaster Camp 10
, , , ¡° ¡±
How to create Web Content - Young Webmaster Camp 10
How to create Web Content - Young Webmaster Camp 10
How to create Web Content - Young Webmaster Camp 10
How to create Web Content - Young Webmaster Camp 10
Infographic =
Web content Infographic ( ) ( comment,
¡°°ä´Ç²Ô³Ù±ð²Ô³Ù¡± ¡° ¡± ¡° ¡± Content ¡° ¡±
VRZO
VRZO
How to create Web Content - Young Webmaster Camp 10
2 ? 1 (Product & Content Strategy) ? 2 ( Editorial calendar)
4 ? Content Product manager Project manager (PM) Programming Marketing Design / UX / UI
1
1. BIG Idea Blog Social network Portal Niche Social E-Commerce network Micro- Blog
2. 5W 1H Who: Who: What: When: Where: Why: ? How: ?
3. Site Map
? 3 1. BIG Idea 2. 5W 1H 3. Site Map Product Description Requirement (PRD)
PRD ? PRD product requirements document ( ) Marketing Requirements Document (MRD) technical requirements document (TRD) PRD
PRD ? ? Title & author information ? Purpose and scope, from both a technical and business perspective ? Stakeholder identification ? Market assessment and target demographics ? Product overview and use cases ? Requirements, including ¨C functional requirements (e.g. what a product should do) ¨C usability requirements ¨C technical requirements (e.g. security, network, platform, integration, client) ¨C environmental requirements ¨C support requirements ¨C interaction requirements (e.g. how the software should work with other systems) ? Constraints ? High level workflow plans, timelines and milestones (more detail is defined through a project plan) ? Evaluation plan and performance metrics
? Big idea: Blognone Developer Geek Mashable, TechCrunch thumbsup ? 5W 1H Who: thumbsup What: Mashable When: 3 Where: Social Media Facebook Page
Product & Content Strategy ? BIG Idea ? 5W 1H ? sitemap ? PRD ? Content PRD
2
2 Editorial Calendar Editorial Calendar Content Publish ( Web Marketing) Publish spreadsheet online spreadsheet Excel Google Docs
Content 1. Brainstorm content publish 2. Publish Publish review 3. Content 4. Edit 5. Publish
Editorial Calendar ? Publishing Date ¨C Publish ? Title ¨C ? Topic ¨C ? Author ¨C ? Editor/Publisher ¨C Edit Post ? Associated Keywords ¨C ? Categories ¨C ? Tags ¨C keywords (3-5 ) Tag SEO ? Call-to-action ¨C ? Status ¨C pending, in progress, posted ? Related Marketing Opportunities ¨C ? Web marketing
Content Management System Content management system, CMS)
tag Publish schedule
10 Blog 1. 2. 3. 4. 5. 5 10 6. 7. Blog 8. 9. 10. Call to action
Content ? ? Blog ¡° ¡± ( ) ? Portal Yahoo! Content http://styleguide.yahoo.com/
¡­ Content for Social Network
? Content Social Network
Social Network ¡° ¡±
Facebook Publishing
Facebook Page 142,029 fans 8,458 Talking about this (10% is average value )
Content Posting
Promotion is okay¡­ but
Facebook Primetime?
10 Facebook 1. 2. 1-2 3. Facebook thumbnail 4. 5. Exclusive content 6. 7. 8. 9. 10.
Twitter reach more than 3M imp
How to create Web Content - Young Webmaster Camp 10
How to create Web Content - Young Webmaster Camp 10
TV
? : Samsung Galaxy SIII Galaxy (17 2555) ? Siamphone: Samsung Samsung Galaxy S3 (4 2555) ? Thumbs Up: Samsung ¡°Galaxy S 3¡± (4 2555) ? Freemag.net: Samsung Galaxy S 3 Apple iPhone? (4 2555) ? 9tana: Benchmark) ¡­ Samsung Galaxy S3 iPhone 4S
Social Network ? Social Network ? Facebook, Twitter ¡° ¡± ? Likes, Follower
Web Content ? Niche , , ?
(Content & Community) ? Managing Editor, Editor ( Kapook, Sanook, Dek-D, , , ) ? Digital Marketing communication ? Social Media Management, Copy Writer, PR
How to create Web Content - Young Webmaster Camp 10
Manager.co.th Key concept: Thai Online News Portal (Previously, as a supplement for Manager Daily) Positioning: Integrated media for ASTV, Manager Media Group and other non-Thai media Content strategy: Created by editorial staff Traffic: 3.2M users per month
thumbsup.in.th Key concept: Digital Business news & article blog Positioning: Premium quality & leading source of Thai Tech Startup. Content strategy: Created by editorial staff Traffic: 80,000 ~ 100,000 Unique IP per month
Workshop
Q&A

More Related Content

How to create Web Content - Young Webmaster Camp 10

  • 1. Link ! Content ? Young Webmaster Camp 10 Jakrapong Kongmalai ( ) Co-founder thumbsup.in.th @jakrapong
  • 2. 2536 Boom Radio 90 FM, 89 Pirate Rock, Get 102.5 2541 1 manager.co.th 2543 aussietip.com 2545 mars Content, Digital 2547 Community, Business, M Social Media YellowPages.co.th arketing 2550 Yahoo! (Flickr, Yahoo! Answers, Yahoo! Group) singtip.com 2553 Content thumbsup.in.th Positioning
  • 3. ? (Content ?) ? ¡° Content¡± Social Network Content ? Content Content ? SEO ? Workshop ? Q&A
  • 5. Content Content 555555! Platform Social Network, Engagement
  • 6. Content Link Content ¡­ ! SEO Community !
  • 12. , , , ¡° ¡±
  • 18. Web content Infographic ( ) ( comment,
  • 19. ¡°°ä´Ç²Ô³Ù±ð²Ô³Ù¡± ¡° ¡± ¡° ¡± Content ¡° ¡±
  • 20. VRZO
  • 21. VRZO
  • 23. 2 ? 1 (Product & Content Strategy) ? 2 ( Editorial calendar)
  • 24. 4 ? Content Product manager Project manager (PM) Programming Marketing Design / UX / UI
  • 25. 1
  • 26. 1. BIG Idea Blog Social network Portal Niche Social E-Commerce network Micro- Blog
  • 27. 2. 5W 1H Who: Who: What: When: Where: Why: ? How: ?
  • 28. 3. Site Map
  • 29. ? 3 1. BIG Idea 2. 5W 1H 3. Site Map Product Description Requirement (PRD)
  • 30. PRD ? PRD product requirements document ( ) Marketing Requirements Document (MRD) technical requirements document (TRD) PRD
  • 31. PRD ? ? Title & author information ? Purpose and scope, from both a technical and business perspective ? Stakeholder identification ? Market assessment and target demographics ? Product overview and use cases ? Requirements, including ¨C functional requirements (e.g. what a product should do) ¨C usability requirements ¨C technical requirements (e.g. security, network, platform, integration, client) ¨C environmental requirements ¨C support requirements ¨C interaction requirements (e.g. how the software should work with other systems) ? Constraints ? High level workflow plans, timelines and milestones (more detail is defined through a project plan) ? Evaluation plan and performance metrics
  • 32. ? Big idea: Blognone Developer Geek Mashable, TechCrunch thumbsup ? 5W 1H Who: thumbsup What: Mashable When: 3 Where: Social Media Facebook Page
  • 33. Product & Content Strategy ? BIG Idea ? 5W 1H ? sitemap ? PRD ? Content PRD
  • 34. 2
  • 35. 2 Editorial Calendar Editorial Calendar Content Publish ( Web Marketing) Publish spreadsheet online spreadsheet Excel Google Docs
  • 36. Content 1. Brainstorm content publish 2. Publish Publish review 3. Content 4. Edit 5. Publish
  • 37. Editorial Calendar ? Publishing Date ¨C Publish ? Title ¨C ? Topic ¨C ? Author ¨C ? Editor/Publisher ¨C Edit Post ? Associated Keywords ¨C ? Categories ¨C ? Tags ¨C keywords (3-5 ) Tag SEO ? Call-to-action ¨C ? Status ¨C pending, in progress, posted ? Related Marketing Opportunities ¨C ? Web marketing
  • 38. Content Management System Content management system, CMS)
  • 39. tag Publish schedule
  • 40. 10 Blog 1. 2. 3. 4. 5. 5 10 6. 7. Blog 8. 9. 10. Call to action
  • 41. Content ? ? Blog ¡° ¡± ( ) ? Portal Yahoo! Content http://styleguide.yahoo.com/
  • 42. ¡­ Content for Social Network
  • 43. ? Content Social Network
  • 46. Facebook Page 142,029 fans 8,458 Talking about this (10% is average value )
  • 50. 10 Facebook 1. 2. 1-2 3. Facebook thumbnail 4. 5. Exclusive content 6. 7. 8. 9. 10.
  • 51. Twitter reach more than 3M imp
  • 54. TV
  • 55. ? : Samsung Galaxy SIII Galaxy (17 2555) ? Siamphone: Samsung Samsung Galaxy S3 (4 2555) ? Thumbs Up: Samsung ¡°Galaxy S 3¡± (4 2555) ? Freemag.net: Samsung Galaxy S 3 Apple iPhone? (4 2555) ? 9tana: Benchmark) ¡­ Samsung Galaxy S3 iPhone 4S
  • 56. Social Network ? Social Network ? Facebook, Twitter ¡° ¡± ? Likes, Follower
  • 57. Web Content ? Niche , , ?
  • 58. (Content & Community) ? Managing Editor, Editor ( Kapook, Sanook, Dek-D, , , ) ? Digital Marketing communication ? Social Media Management, Copy Writer, PR
  • 60. Manager.co.th Key concept: Thai Online News Portal (Previously, as a supplement for Manager Daily) Positioning: Integrated media for ASTV, Manager Media Group and other non-Thai media Content strategy: Created by editorial staff Traffic: 3.2M users per month
  • 61. thumbsup.in.th Key concept: Digital Business news & article blog Positioning: Premium quality & leading source of Thai Tech Startup. Content strategy: Created by editorial staff Traffic: 80,000 ~ 100,000 Unique IP per month
  • 63. Q&A

Editor's Notes

  1. 0817435645 Toom