How to deal with mobile traffic expansion
1 like136 views
Share of mobile traffic rises dramatically in the recent years. Products in Turkey, being a mobile driven market, has to deal with this rapid mobile traffic expansion. Several strategies including deeplinking and new technology approaches like Progressive Web Apps has to be implemented in order to cope with this new challange. This presentation briefly goes over those strategies and provide a guidance for mobile product managers and developers.
More Related Content
What's hot (20)
Similar to How to deal with mobile traffic expansion (20)
Recently uploaded (20)
How to deal with mobile traffic expansion
- 1. How to Deal with Mobile Traffic Expansion Mevlana M. G端rbulak @MevlanaM @UXTurkiye
- 5. Device fragmentation Connection issues Form factor Browser capabilities
- 6. Strategy One Use the power of the native apps
- 7. 1-Deeplinking Deeplinking simply means sending the user with a URL directly to the same page in the native app.
- 9. 2-App Indexing Index your apps pages on Google so that users can reach directly to your app even if your app is not installed
- 10. 2-App Indexing
- 11. 3-App Streaming App streaming enables users to reach the content of an app without installing it.
- 12. Strategy One Use the power of the native apps
- 13. Desktop Apps to Web Apps http://adaptivepath.org/ideas/ajax-new-approach-web-applications/ Despite this, Web interaction designers cant help but feel a little envious of our colleagues who create desktop software. Desktop applications have a richness and responsiveness that has seemed out of reach on the Web. The same simplicity that enabled the Webs rapid proliferation also creates a gap between the experiences we can provide and the experiences users can get from a desktop application.
- 14. AJAX Ask the server for more information without having to download the whole page again (asyncronous data retrieval) thanks to XMLHttpRequest by Ajax
- 15. Web Sites vs Native Apps
- 16. Desktop Apps to Web Apps http://adaptivepath.org/ideas/ajax-new-approach-web-applications/ Despite this, Web interaction designers cant help but feel a little envious of our colleagues who create desktop software. Desktop applications have a richness and responsiveness that has seemed out of reach on the Web. The same simplicity that enabled the Webs rapid proliferation also creates a gap between the experiences we can provide and the experiences users can get from a desktop application.
- 17. Web Sites vs Native Apps http://adaptivepath.org/ideas/ajax-new-approach-web-applications/ Despite this, Web interaction designers cant help but feel a little envious of our colleagues who create native applications. Native applications have a richness and responsiveness that has seemed out of reach on the Web. The same simplicity that enabled the Webs rapid proliferation also creates a gap between the experiences we can provide and the experiences users can get from a native application.
- 18. Strategy Two Create app-like experience on the web
- 19. Whats Missing on Web Homescreen Access Engagement Offline Mode Performance Experience
- 20. Progressive Web Apps Progressive Web Apps are experiences that combine the best of the web and the best of apps. It uses modern web capabilities to deliver an app- like user experience on web.
- 21. Whats Missing Homescreen Access
- 22. Whats Missing Homescreen Access
- 23. Whats Missing Homescreen Access
- 24. Whats Missing Homescreen Access
- 25. Whats Missing on Web Homescreen Access Engagement Offline Mode Performance Experience
- 26. Whats Missing on Web Homescreen Access Engagement Offline Mode Performance Experience
- 27. Whats Missing Offline Mode
- 28. Whats Missing Offline Mode
- 29. Whats Missing on Web Homescreen Access Engagement Offline Mode Performance Experience
- 30. Whats Missing on Web Homescreen Access Engagement Offline Mode Performance Experience
- 31. Progressive Web Apps Progressive - Work for every user, regardless of browser choice (well almost)
- 32. Progressive Web Apps Responsive - Fit any form factor: desktop, mobile, tablet, or whatever is next.
- 33. Progressive Web Apps Enhanced Connectivity - Enhanced with service workers to work offline or on low quality networks.
- 34. Progressive Web Apps App-like - Feel like an app to the user with app-style interactions and navigation.
- 35. Progressive Web Apps Fresh - Always up-to-date thanks to the service worker update process.
- 36. Progressive Web Apps Safe - Served via HTTPS
- 37. Progressive Web Apps Discoverable - Are identifiable as applications and search engines can find them.
- 38. Progressive Web Apps Re-engageable - Make re- engagement easy through features like push notifications.
- 39. Progressive Web Apps Installable - Allow users to keep apps they find most useful on their home screen without the hassle of an app store.
- 40. Progressive Web Apps Linkable - Easily share via URL and not require complex installation.
- 41. Service Workers
- 42. Service Workers A service worker is a script that is run by your browser in the background, separate from a web page.
- 43. Service Workers Background synchronization: Start up a service worker even when no users are at the site, so caches can be updated, etc.
- 44. Service Workers Background synchronization: Start up a service worker even when no users are at the site, so caches can be updated, etc. Reacting to push messages: Start up a service worker to send users a message to tell them new content is available.
- 45. Service Workers Background synchronization: Start up a service worker even when no users are at the site, so caches can be updated, etc. Reacting to push messages: Start up a service worker to send users a message to tell them new content is available. Reacting to a particular time & date
- 46. Service Workers Background synchronization: Start up a service worker even when no users are at the site, so caches can be updated, etc. Reacting to push messages: Start up a service worker to send users a message to tell them new content is available. Reacting to a particular time & date Entering a geo-fence
- 47. The Progressive Web App Experience Reliable: Fast loading, offline and on weak networks Fast: Smooth animation, scrolling and navigation Engaging and integrated: On the home screen, no URL bar, icons, splash Re-engaging with push notifications Consistent experience across browsers (still in progress)
- 48. Overall Strategy Mobile SitesNative Apps Deep Linking App Indexing App Streaming Make use of new technologies Progressive Web Apps Better Experience
- 49. Thank you! Mevlana M. G端rbulak @MevlanaM @UXTurkiye