How to define your unique selling proposition
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Understanding how to engage with your target audience is vital to the health of your brands communication style. In this class we will establish how to communicate with your ideal audience and then define your unique selling point to a very specific audience.
How to define your unique selling proposition
- 1. THE BRAND AND BEYOND SERIES WITH MARKETING STRATEGIST SARAH STAHL OF AVANT-CREATIVE SEPTEMBER 6, 13, 20 & 27
- 2. BRIEF OVERVIEW 6TH = BRAND REFRESHER COURSE 13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION 20TH = THE STYLE GUIDE DEVELOPMENT PROCESS 27TH = CREATING CONSISTENT COMMUNICATION
- 3. WHAT IS A USP? A UNIQUE SELLING PROPOSITION.
- 4. WE GIVE A NEW PAIR OF SHOES TO A CHILD IN NEED FOR EVERY PAIR YOU PURCHASE.
- 5. WEDON'T CARE WHERE YOU CAME FROM ONLY WHERE YOU ARE GOING.
- 6. YOULL LOVE YOUR MEAL OR ITS FREE!
- 7. STEP 1. DESCRIBE YOUR TARGET AUDIENCE
- 8. STEP 2. EXPLAIN THE PROBLEM YOU SOLVE
- 9. STEP3. LIST THE BIGGEST DISTINCTIVE BENEFITS
- 11. STEP5. COMPARE WITH GOOD EXAMPLES. THE SMARTEST WAY TO GET AROUND A/B TESTING WITHOUT TECH HEADACHES SAVE MONEY WITHOUT THINKING ABOUT IT
- 13. LET'S DISCUSS WHAT YOU'VE DISCOVERED.
- 14. L E T ' S C H A T . WWW.AVANT-CREATIVE.COM @AVANTCREATIVES