The document provides guidelines for designing an effective e-commerce website. It emphasizes that the design should (1) match the products being sold and reflect the seller's main features through fine color schemes and good imaging. It also stresses the importance of (2) emphasizing products by putting them in the spotlight using text and images rather than content alone. Additionally, the design should (3) use high quality, multi-perspective images of products and ensure (4) usability and accessibility through an easy-to-use layout. Finally, the navigation menu should (5) clearly indicate the customer's location and attract further browsing. Examples are provided of websites that exemplify some of these best practices.
2. It doesn’t matter about layout, but design has a clear purpose is the
important thing.
IT SHOULD SELL
3. First of all, an e-commerce website should sell the products to the
visitors so to be successful you need traffic; a well done layout
attracts the attention of the visitors.
HERE COMES THE FIRST MAJOR RULE OF
CREATING A GOOD E-COMMERCE WEBSITE
4. The Rules
1. Design should be match with the products
2. Emphazise the products
3. High quality images
4. Usability and accessibility
5. The navigation menu
5. 1. Design should be match with the products
- REFLECT THE MAIN FEATURES OF THE SELLER
- FINE COLOR SCHEME
- GOOD IMAGING
- COMBINING THE TASTE
6. 2. Emphazise the products
- PRESENCES NOT ONLY THE CONTENT
- PUT THE PRODUCTS IN THE SPOTLIGHT
AND USING A LOT OF TEXT AND IMAGES
7. 3. High Quality Images
THE RELEVANT IMAGES, SHOWING
MANY PERSPECTIVES!
8. 4. Usability and accessibility
- DESIGN SHOULD HELP THE CUSTOMERS
- THE LAYOUT ARE EASY TO USE AND ACCESS
9. 5. The Navigation Menu
- TELL THE CUSTOMERS WHERE THEY ARE
- ATTRACT THEM AND MAKE THEM DO
MORE BROWSING