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How To Drive
Revenue In The
Social Age
Tuesday, December1st 2015.
11:00am GMT.
Duration: 45 minutes

? All attendees are muted by default
? Please type your questions into the chat panel.
Questions will be addressed at the end of
webinar
? The webinar recording and slides will be emailed
out after the webinar

? How To Get Your Sales Team On Board With Social
? Improving Sales Results Using LinkedIn
? Using SSI To Measure Progress and Success
? Q&A
Tony Finn
Head of Solution Sales
Vodafone Northern Europe
Marc Baladi
Sr. Relationship Manager
LinkedIn Sales Solutions

Providing
value &
sharing best
practice

5.4 people are involved in the average
B2B buying decision
75% of B2B buyers use
social media to inform
themselves on vendors
90% of B2B decision
makers never respond
to cold outreach
75%
90%

Sales Process or
Buying Journey?

What is Social
Selling
anyway?

? Focus on your prospects
? Stay informed
? Build trust

Getting
Involved &
Driving
Adoption

Executive
Sponsor(s):
Set the tone
Encourages
participation
Participates in reviews
Program
owner:
Licence administration
Reporting
Training
CRM Support
Gamification
Surveys
Feedback
Sales
Manager(s):
Role models
Review individual
usage
Coaching
Who?

Tracking progress & success
? How?
? Where?
? What?
? Why?

Social
Selling
Index
www.linkedin.com/sales/ssi

��When your
prospects and customers
go to your profile, that is
their initial impression
of you.��
(Fortune 100 Sales Manager, November 4th, 2014)
Build a Professional
Brand

Find prospects &
decision makers
using Sales
Navigator
Find People

Engage with Insights �C
Relate to your prospects
81% of buyers are less
likely to engage if the
product/service is not
relevant

? Relate to your prospects with fact based insights
? Engage your prospects where they are
Reps that exceed quota get 74% more
engagement on their posts than those that
don��t exceed quota

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How to Drive Revenue In The Social Age

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