This document provides tips for sending cold emails to CXOs. It outlines 7 tips: 1) connecting with previous meeting contacts and their connections on LinkedIn, 2) asking prospects for feedback to start a conversation, 3) using influencers on sites like Topsy to find contacts, 4) uncovering technologies used on websites with Datanyze Insider, 5) using flattery in the email subject line, 6) finding prospects' pain points by searching what they hate, and 7) dedicating an account representative. The tips are from real world cold email examples and templates are provided.
2. Sam Laber
Director of Marketing
@SLaber89
Mark Kosoglow
VP of Sales
@GIDselling
#ColdEmailTips
3. #ColdEmailTips
Methodology
Take examples from real cold
emails
Emails directed at variety of
different titles
Get down to the nitty gritty
Zoom out and provide
templates
When youre first starting out, a great way to book a bunch of opps quickly is to use your connections
-fine line between using connections and abusing connections, but if youre smart about it, you can ramp up quick
-you dont want to make them
Wording isnt that great lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line.
-look for current and old coworkers
-connect with people youve already gotten a meeting with, then reach out to their connections (if the meeting went well)
-your bosss connections: you can export all connections to a csv, then (with your bosss permission) reach out to the folks that might benefit from your product
-alumni connections
When youre first starting out, a great way to book a bunch of opps quickly is to use your connections
-fine line between using connections and abusing connections, but if youre smart about it, you can ramp up quick
-you dont want to make them
Wording isnt that great lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line.
-look for current and old coworkers
-connect with people youve already gotten a meeting with, then reach out to their connections (if the meeting went well)
-your bosss connections: you can export all connections to a csv, then (with your bosss permission) reach out to the folks that might benefit from your product
-alumni connections
When asking around the Datanyze exec team for emails that got their attention, I was particularly interested in hearing back from our head of engineering.
Strangely enough, he forwarded me this email. Its pretty long, and includes a massive picture in the middle. Neither of these would really be considered best practices
Heres the key rather than asking for 15 minutes of his time, it asks for feedback. Engineers are tinkerers theyd much rather
When reaching out to CEOs, FOMO is a pretty solid approach. This is an example of an email my CEO forwarded to me a few minutes after receiving it.
The best CEOs are outward looking. They are constantly seeking to stay in touch with the latest greatest industry trends and dont want their company to be left out when change occurs.
In this case, the rep mentions 3 key figures in our industry, who our CEO respects and admires.
A couple other things to note:
-the email is VERY easy to read. Sentences are broken out into paragraphs
-similar to what you did here is pretty hard not to click on
-the close How do we make that happen is pretty interesting when reaching out to a CEO. Rather than ask for 15 mins on the phone or a referral to the right person, it puts the ball in the CEOs court (and CEOs are pretty used to having the ball in their court mind you).
Great way to impress your prospects with easy to gather intel.
When youre first starting out, a great way to book a bunch of opps quickly is to use your connections
-fine line between using connections and abusing connections, but if youre smart about it, you can ramp up quick
-you dont want to make them
Wording isnt that great lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line.
-look for current and old coworkers
-connect with people youve already gotten a meeting with, then reach out to their connections (if the meeting went well)
-your bosss connections: you can export all connections to a csv, then (with your bosss permission) reach out to the folks that might benefit from your product
-alumni connections