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#ColdEmailTips
How to Email CXOs
Tips from real world cold emails
Sam Laber
Director of Marketing
@SLaber89
Mark Kosoglow
VP of Sales
@GIDselling
#ColdEmailTips
#ColdEmailTips
Methodology
 Take examples from real cold
emails
 Emails directed at variety of
different titles
 Get down to the nitty gritty
 Zoom out and provide
templates
#ColdEmailTips
1. Connections
Idea:
Connect with every
prospect youve
booked a meeting
with.
#ColdEmailTips
www.linkedin.com
Idea:
New VP of sales?
Ask if you can reach
out to their
connections.
#ColdEmailTips
www.linkedin.com
Idea:
Someone willing to
give a person a
recommendation is
likely to respond to
that persons name
in an email.
#ColdEmailTips
www.linkedin.com
#ColdEmailTips
The Proof
55% Open Rate 12% CTR 27% Reply Rate
Template provided by BraveNewTalent
Question:
How can you open
up a two-way
conversation with
your prospects?
#ColdEmailTips
2. Ask for
Feedback
Tip:
Ask for money,
get advice; ask
for advice, get
money.
#ColdEmailTips
Idea:
Point prospects to
discussions that
would interest them,
then prove you are
a peer where they
live.
#ColdEmailTips
www.reddit.com
#ColdEmailTips
3. Influencers
Idea:
Use Topsy to find
influencers in
subject matter
areas quickly.
#ColdEmailTips
www.topsy.com
#ColdEmailTips
4. Integrations
Tip:
Use Datanyze
Insider to uncover
the technologies
powering any
website.
Free Browser Extension
Tip:
Begin with flattery.
Prospects will catch
it in the message
preview.
#ColdEmailTips
5. Flattery
Idea:
Prep your flattery
and be genuine.
#ColdEmailTips
www.linkedin.com
#ColdEmailTips
6. Pain points
Idea:
Google this: What
does [my target]
hate? to easily find
broad reaching
pains.
#ColdEmailTips
What do my targets hate?
#ColdEmailTips
7. Dedicated account rep
Improvements
1. Flattery
2. Connection
3. Real results,
validated
4. Value stated
5. Persistence
promised (now
deliver!)
6. YOU centric
#ColdEmailTips
Questions
?
#ColdEmailTips

More Related Content

How to Email CXOs: Tips from real cold emails

Editor's Notes

  1. When youre first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if youre smart about it, you can ramp up quick -you dont want to make them Wording isnt that great lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people youve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your bosss connections: you can export all connections to a csv, then (with your bosss permission) reach out to the folks that might benefit from your product -alumni connections
  2. When youre first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if youre smart about it, you can ramp up quick -you dont want to make them Wording isnt that great lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people youve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your bosss connections: you can export all connections to a csv, then (with your bosss permission) reach out to the folks that might benefit from your product -alumni connections
  3. When asking around the Datanyze exec team for emails that got their attention, I was particularly interested in hearing back from our head of engineering. Strangely enough, he forwarded me this email. Its pretty long, and includes a massive picture in the middle. Neither of these would really be considered best practices Heres the key rather than asking for 15 minutes of his time, it asks for feedback. Engineers are tinkerers theyd much rather
  4. When reaching out to CEOs, FOMO is a pretty solid approach. This is an example of an email my CEO forwarded to me a few minutes after receiving it. The best CEOs are outward looking. They are constantly seeking to stay in touch with the latest greatest industry trends and dont want their company to be left out when change occurs. In this case, the rep mentions 3 key figures in our industry, who our CEO respects and admires. A couple other things to note: -the email is VERY easy to read. Sentences are broken out into paragraphs -similar to what you did here is pretty hard not to click on -the close How do we make that happen is pretty interesting when reaching out to a CEO. Rather than ask for 15 mins on the phone or a referral to the right person, it puts the ball in the CEOs court (and CEOs are pretty used to having the ball in their court mind you).
  5. Great way to impress your prospects with easy to gather intel.
  6. When youre first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if youre smart about it, you can ramp up quick -you dont want to make them Wording isnt that great lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people youve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your bosss connections: you can export all connections to a csv, then (with your bosss permission) reach out to the folks that might benefit from your product -alumni connections