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How to Engage Facebook Users

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Lisa Marie Wark, MBA & Assoc.,
Lisa Marie Wark, MBA & Assoc.,

This document provides tips on how to engage Facebook users for medical practices. It discusses that social media allows for interactive dialogue rather than one-way communication. The key objectives for Facebook engagement are increasing fan base, fostering influencers, engaging through questions, listening to conversations, and shaping discussions about medicine. Daily posting strategies include responding, adding fans, posting on pages, sharing links, and occasional paid advertising. The focus should be engagement in conversations and learning about patients' interests rather than self-promotion.

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How to Engage Facebook Users Lisa Marie Wark, MBA @LisaMarieWark www.LisaMarieWark.com www.BuyYourApp.com
Founder/Owner: Lisa Marie Wark & Assoc. Affiliated Associations Founding Member: Medical Spa Association Member: International Spa Association Public Member: Nevada State Board of Dental Examiners
Social Media is the BIGGEST shift since the Industrial Revolution Erik Qualman, Socialnomics The OLD way of advertising is no longer working. Like it used to.
Social Media: What it means to YOUR Medical Practice Big, important difference: Traditional media = one-way communication Billboard, print ad, commercial, talking at Social media = interactive dialogue Blogging, engaging, sharing, commenting, talking with 4
def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Social Media IS NOT A fad A replacement for traditional advertising The first step and only step The magic bullet FREE A monologue/Sales Pitch about YOU Social Media IS A Democratization of Marketing, a powerful new venue to integrate Engagement in conversation with your patients. Going where your patients already are or where they want to be Time-consuming Listening and dialogue All about THEM What is Social Media?
For the Healthcare Industry TRUST is Key
The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS The question is, how do we engage a patient to influence others? Word-of-Mouth Goes Virtual
How to Engage Facebook Users
750 million users The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Average age is 38 #2 visited site (after Google) The New Oxford American Dictionary voted unfriend as the 2009 Word of the Year. THAT STATS
EVERYDAY Respond to inquiries, add fans, post on other pages, share links. WEEKLY Feed your blog posts. Use the paid advertising Friend pages are for individuals; Fan pages are for businesses. Don't sell, sell, sell Lighten up How to Facebook?
Each Facebook user spends on average 15 hours and 33 minutes a month on the site More than 250 million people access Facebook through their mobile devices More than 2.5 million websites have integrated with Facebook 30 billion pieces of content is shared on Facebook each month
96% of Millennials have joined a social network One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebooks 750 million users) People spend 700 billion minutes per month on Facebook
How to Engage Facebook Users
FACEBOOK
Facebook Engagement Objectives: 1. Increase Your Reach Fan base 2. Foster a Network of Followers & Champions/Influencers 3. Extend Opportunities of Engagement by Asking Questions 4. Identify Real Trends by Listening to conversations 5. Shape conversations about medicine
Purchasing Profiles CLIENT #1:Targets women who are a little more racey, sexy, new money, realtors, cocktail waitresses,Vegas club scene. I found some blogs where you can grab imagery that explains the lifestyle....
Purchasing Profiles CLIENT #2 - Men and women who need helping shedding weight.They need to be inspired and motivated...The lifestyle is moms, professionals, - Really anything on this tumblr page you can use... Feel free to change it up and use before and after photos as inspiration. CLIENT #3 -Women who want flawless skin... Really pushing the mommy makeovers and anything the Sciton laser does along with the Rejuvapen... Not sexy, more clinical medical concierge marketing profile... More medical, informational, more authority, lots of before and after photos from the sciton laser bbl forever young, bbl bare... maybe 1 post out of 10 on healthy eating or food for beauty...
Purchasing Profiles CLIENT #4 They have a huge hispanic patient base. Mainly because the doctor is hispanicThey love everything latin.. Brazilian Butt lifts are a big seller for him. So beautiful latin women with that body type is perfect.They also do skin tightening and have theViora reaction machine...They like the sexy latin look - lifestyle imagery. CLIENT #5 As you know they are really pushing the spa- look... Lots of spa imagery, relaxation, beauty ...The flowers the more zen feel.The doctor is very old school as well. So as much zen mixed with beauty imagery.. .
Questionable Appropriate PROFESSIONAL PROFILE
Daily Posting Strategy
How to Engage Facebook Users
How to Engage Facebook Users
Fan Engagement 187 Reach 10 Likes 1 Comment 2 Shares Total Fan Base >350 Fans
How to Engage Facebook Users
How to Engage Facebook Users
How to Engage Facebook Users
How to Engage Facebook Users
How to Engage Facebook Users
How to Engage Facebook Users
Fan Engagement 1,086 Reach 25 Likes 3 Comments Total Fan Base >250 Fans
How to Engage Facebook Users
How to Engage Facebook Users
DAILY QUOTES BEAUTY, INSPRIATIONAL, UPLIFTING
How to Engage Facebook Users
How to Engage Facebook Users
Facebook Engagement Objectives: 1. Increase Your Reach Fan base 2. Foster a Network of Followers & Champions/Influencers 3. Extend Opportunities of Engagement by Asking Questions 4. Identify Real Trends by Listening to conversations 5. Shape conversations about medicine
Unicorn Medical Weight Loss & MediSpa 際際滷share.net SocialMediaToday.com Jeff Bullas Blogger Medical Sculpturing & Gyn Care Neilsen And, of course, Blogs, Facebook, LinkedIn, Twitter, and Youtube. Additional Resources
Lisa Marie Wark, MBA @LisaMarieWark www.LisaMarieWark.com www.BuyYourApp.com

More Related Content

How to Engage Facebook Users

  • 1. How to Engage Facebook Users Lisa Marie Wark, MBA @LisaMarieWark www.LisaMarieWark.com www.BuyYourApp.com
  • 2. Founder/Owner: Lisa Marie Wark & Assoc. Affiliated Associations Founding Member: Medical Spa Association Member: International Spa Association Public Member: Nevada State Board of Dental Examiners
  • 3. Social Media is the BIGGEST shift since the Industrial Revolution Erik Qualman, Socialnomics The OLD way of advertising is no longer working. Like it used to.
  • 4. Social Media: What it means to YOUR Medical Practice Big, important difference: Traditional media = one-way communication Billboard, print ad, commercial, talking at Social media = interactive dialogue Blogging, engaging, sharing, commenting, talking with 4
  • 5. def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Social Media IS NOT A fad A replacement for traditional advertising The first step and only step The magic bullet FREE A monologue/Sales Pitch about YOU Social Media IS A Democratization of Marketing, a powerful new venue to integrate Engagement in conversation with your patients. Going where your patients already are or where they want to be Time-consuming Listening and dialogue All about THEM What is Social Media?
  • 6. For the Healthcare Industry TRUST is Key
  • 7. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS The question is, how do we engage a patient to influence others? Word-of-Mouth Goes Virtual
  • 9. 750 million users The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Average age is 38 #2 visited site (after Google) The New Oxford American Dictionary voted unfriend as the 2009 Word of the Year. THAT STATS
  • 10. EVERYDAY Respond to inquiries, add fans, post on other pages, share links. WEEKLY Feed your blog posts. Use the paid advertising Friend pages are for individuals; Fan pages are for businesses. Don't sell, sell, sell Lighten up How to Facebook?
  • 11. Each Facebook user spends on average 15 hours and 33 minutes a month on the site More than 250 million people access Facebook through their mobile devices More than 2.5 million websites have integrated with Facebook 30 billion pieces of content is shared on Facebook each month
  • 12. 96% of Millennials have joined a social network One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebooks 750 million users) People spend 700 billion minutes per month on Facebook
  • 15. Facebook Engagement Objectives: 1. Increase Your Reach Fan base 2. Foster a Network of Followers & Champions/Influencers 3. Extend Opportunities of Engagement by Asking Questions 4. Identify Real Trends by Listening to conversations 5. Shape conversations about medicine
  • 16. Purchasing Profiles CLIENT #1:Targets women who are a little more racey, sexy, new money, realtors, cocktail waitresses,Vegas club scene. I found some blogs where you can grab imagery that explains the lifestyle....
  • 17. Purchasing Profiles CLIENT #2 - Men and women who need helping shedding weight.They need to be inspired and motivated...The lifestyle is moms, professionals, - Really anything on this tumblr page you can use... Feel free to change it up and use before and after photos as inspiration. CLIENT #3 -Women who want flawless skin... Really pushing the mommy makeovers and anything the Sciton laser does along with the Rejuvapen... Not sexy, more clinical medical concierge marketing profile... More medical, informational, more authority, lots of before and after photos from the sciton laser bbl forever young, bbl bare... maybe 1 post out of 10 on healthy eating or food for beauty...
  • 18. Purchasing Profiles CLIENT #4 They have a huge hispanic patient base. Mainly because the doctor is hispanicThey love everything latin.. Brazilian Butt lifts are a big seller for him. So beautiful latin women with that body type is perfect.They also do skin tightening and have theViora reaction machine...They like the sexy latin look - lifestyle imagery. CLIENT #5 As you know they are really pushing the spa- look... Lots of spa imagery, relaxation, beauty ...The flowers the more zen feel.The doctor is very old school as well. So as much zen mixed with beauty imagery.. .
  • 23. Fan Engagement 187 Reach 10 Likes 1 Comment 2 Shares Total Fan Base >350 Fans
  • 30. Fan Engagement 1,086 Reach 25 Likes 3 Comments Total Fan Base >250 Fans
  • 33. DAILY QUOTES BEAUTY, INSPRIATIONAL, UPLIFTING
  • 36. Facebook Engagement Objectives: 1. Increase Your Reach Fan base 2. Foster a Network of Followers & Champions/Influencers 3. Extend Opportunities of Engagement by Asking Questions 4. Identify Real Trends by Listening to conversations 5. Shape conversations about medicine
  • 37. Unicorn Medical Weight Loss & MediSpa 際際滷share.net SocialMediaToday.com Jeff Bullas Blogger Medical Sculpturing & Gyn Care Neilsen And, of course, Blogs, Facebook, LinkedIn, Twitter, and Youtube. Additional Resources
  • 38. Lisa Marie Wark, MBA @LisaMarieWark www.LisaMarieWark.com www.BuyYourApp.com

Editor's Notes

  • #20: -photo important as it reflects on your brand -personal site and business site (or hashtag) should be separate (give example) -good to have personal and business as can humanize your brand (again, not a faceless corporation)