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John Doe Resume John Doe
2416 Job Hunters Cove, San Diego, CA 92121
Cell# (858) 555-5555 Home (858) 555-4545
johndoe@someserver.com
Education:
University of Someplace Important, Bend in the Road, PA
MBA June 1997
Less Prestigious College, Nowhere, New Mexico
BA, Chemistry May 1983
Language Skills: Fluent in Russian
Work History:
I Finally Made It Corp., San Diego, California 7/2003–Present
A $15 billion publicly-traded company which develops, manufactures and
commercializes consumer, industrial and healthcare products globally.
Director of Sales
Responsibilities:
• Accountable for $300 million in revenue and $11 million in expenses.
• Provide overall sales direction to a team of 7 regional managers and 42 sales
representatives.
Accomplishments:
• Implemented Russian Culture Awareness program for new sales reps,
increasing share of Russian market from 7% to 24% in less than two years.
• Increased sales from $89 million to $300 million, growing above industry
average with top-line growth rate of 8%.
• Ranked as #1 director 7 out of 8 years.
• Developed new incentive program, which drove sales to record high, while
keeping expenses 9% below budget.
I’m Almost There Corp., San Diego, California 1/1999–7/2003
A $210 million publicly-traded company that developed, manufactured and
commercialized high-quality medical products.
Director of Sales—Consumer Markets 9/2000–7/2003
Director of Marketing and Business Development 1/1999–9/2000
Responsibilities:
• Accountable for $75 million in revenue and $8 million in expenses. Managed
70-person sales team of 20 direct reps and 50 manufacturer reps.
• Accountable for new product development, strategic planning, P/L for
manufacturing, and all medical business development. Led the
marketing/business development staff of 8 for medical business unit.
Accomplishments:
• Developed and implemented business plan for market expansion into the
alternate care and consumer markets, resulting in a 35% increase in sales,
including a $10 million dollar contract from national chain.
• Hired and trained 12 new sales reps. All but one met or exceeded quota for
the year.
Thought I’d Made It Inc., Irvine, California 5/1997–1/1999
A $2 billion publicly-traded company which develops, manufactures and
As you can see I’m using the
resume of the famous “John
Doe” for this example.
I showed this resume to a few
people and several of them said,
“What’s wrong with that
resume? It looks okay to me.”
And that response makes my
point. This resume looks,
“Okay.”
In other words, it’s not great and
it’s not even good—it’s just
okay. I have news for you,
“okay” resumes end up in the
trash. They don’t earn you
interviews.
I’m going to show you how to
transform this okay resume into
a damn good one, and we’ll do
it without changing any words.

Part One John Doe
Cell# (858) 555-5555 Home (858) 555-4545
Education:
MBA June 1997
Work History:
A $15 billion publicly-traded company which develops, manufactures and commercializes
consumer, industrial and healthcare products globally.
Director of Sales
Responsibilities:
representatives.
Accomplishments:
• Implemented Russian Culture Awareness program for new sales reps, increasing share of
Russian market from 7% to 24% in less than two years.
• Increased sales from $89 million to $300 million, growing above industry average with
top-line growth rate of 8%.
• Developed new incentive program, which drove sales to record high, while keeping
expenses 9% below budget.
A $210 million publicly-traded company that developed, manufactured and commercialized
high-quality medical products.
Responsibilities:
• Accountable for $75 million in revenue and $8 million in expenses. Managed 70-person
sales team of 20 direct reps and 50 manufacturer reps.
• Accountable for new product development, strategic planning, P/L for manufacturing,
and all medical business development. Led the marketing/business development staff of 8
for medical business unit.
Accomplishments:
• Developed and implemented business plan for market expansion into the alternate care
1. The very first step is to fix
the margins. This resume had
margins set at 1” on top and
bottom and 1.25” on right
and left. I set them to 1” all
the way around.
2. I also changed the font from
Verdana to Times New
Roman. There is nothing
wrong with Verdana, but I
suggest sticking to Times
New Roman or Arial for
fonts. They are easy to read,
they print well, and almost
every computer on earth has
them installed so you won’t
run into issues with fonts not
displaying properly.
3. This resume was also
formatted with 10-point font.
I adjusted that to 12. (An 11-
point font would also be
fine.)

Part Two
1. In this slide, I adjusted the size of
certain sections for better
readability. The information
under a person’s name doesn’t
need to be as large, so I reduced it
to a 9-point font. I also increased
the name to a 14-point.
1. The Education, Language Skills,
and Work History headers, I also
increased to 14-point.
2. And I reduced the company
description paragraphs to 10-
point. (I also like to keep them in
italics.)
3. Notice that the resume still looks
cramped. Many people do this to
reduce page count and to fit the
resume onto one or two pages.
It’s much better to have white
space and improve the readability
factor than to save a few lines.
The best way to adjust white
space is to use the “line spacing”
options.
John Doe
Cell# (858) 555-5555 Home (858) 555-4545
Education:
MBA June 1997
Work History:
A $15 billion publicly-traded company which develops, manufactures and commercializes consumer, industrial and
healthcare products globally.
Director of Sales
Responsibilities:
representatives.
Accomplishments:
A $210 million publicly-traded company that developed, manufactured and commercialized high-quality medical
products.
Responsibilities:
• Accountable for $75 million in revenue and $8 million in expenses. Managed 70-person
• Accountable for new product development, strategic planning, P/L for manufacturing,
Accomplishments:
• Developed and implemented business plan for market expansion into the alternate care
and consumer markets, resulting in a 35% increase in sales, including a $10 million dollar

Part Three
In this part I fixed the dates.
Notice how the dates were not
aligned from one company to
another. I right-aligned the dates
for each company to the far right,
and also aligned the dates for each
position, but not as far to the
right. This makes it easy to glance
through the resume and see a
person’s work history. (Also note
that the dates for the company are
in bold, and the dates for each
position are regular font.)
Bottom Line
I don’t know about you, but I
think the final product is much
easier to read than the original. It
looks cleaner. It’s not cramped.
And the dates of employment are
easy to pick out.
Most important of all, the
accomplishments stand out more
and are easier to read. That’s what
really matters.
John Doe
Cell# (858) 555-5555 Home (858) 555-4545
Education:
MBA June 1997
Work History:
A $15 billion publicly-traded company which develops, manufactures and commercializes consumer, industrial and
healthcare products globally.
Director of Sales
Responsibilities:
representatives.
Accomplishments:
A $210 million publicly-traded company that developed, manufactured and commercialized high-quality medical
products.
Responsibilities:
· Accountable for $75 million in revenue and $8 million in expenses. Managed 70-person
· Accountable for new product development, strategic planning, P/L for manufacturing,

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