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How to get a bigger return from your CSR / sustainability report

FrameworkESG
FrameworkESG

After spending months collecting data and drafting your latest sustainability report, youre ready to celebrate its completion and move on to other important projects. But before you do, make sure youre maximizing its value for engaging and educating key stakeholders, instead of letting it gather dust on your website. The key is to think about the stakeholdersyou defined as important at the outset of the reporting process and decide what data and stories are most relevant to eachand what channels are most effective for reaching them. Below are seven ideas to help you get started.

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Add findings from your report into investor presentations and create investor information packs to give out at your Annual Shareholder Meeting. Consider hosting webinars or other investor focused events throughout the year. Pitch to media. Develop newsworthy hooks around components of your report and pitch them to thought leader media outlets (GreenBiz, Guardian Sustainable Business, CSR Wire, Ethical Corporation, Environmental Leader, Triple Pundit, etc). Consider paying for targeted distribution services like ReportAlert. In 2018, the Italian confectionery company Ferrero launched their CSR report on Feb. 13, creatively leveraging media interest around Valentines Day. By sharing sweet media hooks like 2020 goals to improve their chocolate supply chain, Ferrero secured articles in an ESG publication and industry publication on Valentines Day. Educate the public affairs team at your organization on the parts of the report that will support conversations with policy makers, regulators and the public. Consider creating presentations or fact sheets to support these efforts. Review assessments of raters and rankers (e.g., MSCI, Sustainalytics, Bloomberg, Corporate Knights, Forbes, Newsweek, Thompson Reuters, etc.) to make sure they have the latest accurate information from your report. If their review cycle is significantly behind your launch, consider reaching out to see if there is an opportunity to better align timing with future reporting cycles. Framework reaches out to Bloomberg to inform them when our clients reports launch. Unlike most raters and rankers, who review annually, Bloomberg reviews reports on a quarterly basis. We also identify opportunities to improve companies performance on leading ratings and rankings. According to an MIT Sloan study in 2017, 86% of executives and managers believe boards should play a strong role in sustainability efforts, yet only 30% say theirs do. Develop a presentation that includes highlights from the report that can be utilized by board members and executives. Consider using several formats, including a consolidated version that can be integrated into all corporate presentations. Contact Christina Forst at cforst@framework-llc.com or visit framework-llc.com for more information about creating and gaining greater value from sustainability reporting. Contact us. Framework Strategies for Sustainable Advantage framework-llc.com 203.563.0644 Stamford | Seattle Share with your investors. Dont miss the opportunity to creatively engage with employees in a two-way communication after your report launches. Consider creating a survey that asks for their feedback on the report. Use it as an opportunity to find your internal advocates and get employees to opt in to future communications. Consider adding incentives into the process to boost participation. 2017 Corporate Responsibility Report In2017,Symantecaskedtheiremployeesand externalstakeholderstoreadtheirCRreport andanswereightsurveyquestions.Toincrease participation,Symantecofferedtodonate$50 foreverysurveycompleted(upto$50,000total) toanon-profit. After spending months collecting data and drafting your latest sustainability report, youre ready to celebrate its completion and move on to other important projects. But before you do, make sure youre maximizing its value for engaging and educating key stakeholders, instead of letting it gather dust on your website. The key is to think about the stakeholders you defined as important at the outset of the reporting process and decide what data and stories are most relevant to eachand what channels are most effective for reaching them. Below are seven ideas to help you get started. How to get a bigger return from your sustainability report EMPLOYEES MEDIA & THOUGHT LEADERS COMMUNITY REGULATORS EXECUTIVES INVESTORS CUSTOMERS RATERS & RANKERS BOARD MEMBERS Create a social media plan to promote stories from the report throughout the year. Take advantage of global events such as International Womens Day or World Water Week to make sure your stories are tied to current conversations. Remember to optimize your web content so that infographics, videos and other shareable content are easy to post to social media. Leverage your report year-round on social media. A Framework LLC DataSlice EMPLOYEES Connect with your employees. INVESTORS Followingtheannualpublicationoftheir sustainabilityreport,Glencorecompleted aglobalSustainableDevelopment RoadshowtoSociallyResponsible Investors(SRI)andotherinterested investorstodiscusstheirESGperformance. In 2017, the Coca-Cola Company integrated social media functionality directly into the body of their online sustainability report. This made the report itself pre-packaged for easy social media shareability throughout the year. Coca-Colas report-related retweets, comments, and likes increased dramatically from previous years. MEDIA & THOUGHT LEADERS COMMUNITY Engage policy makers and the public. REGULATORS EXECUTIVES COMMUNITY Caelus Energy created a reporting- aligned fact sheet and conducted a stakeholder engagement tour to build understanding of its plans with Alaskan officials, community members, and NGOs. Their transparency on their environmental track record, community impacts, and contributions to economic development earned the company high marks and stronger alliances. Improve your ratings and rankings. RATERS & RANKERS Engage executive management. EXECUTIVES EMPLOYEESBOARD MEMBERS The American Airlines Corporate Responsibility team engages the companys Board of Directors to review and approve the Corporate Responsibility Report. The CR team presents the report at a board meeting where members can ask questions and provide guidance on Americans future performance and disclosure. NGOs EMPLOYEES NGOs MEDIAINVESTORSCUSTOMERS COMMUNITY Please note that Glencore and Ferrero are not clients of Framework LLC.

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How to get a bigger return from your CSR / sustainability report

  • 1. Add findings from your report into investor presentations and create investor information packs to give out at your Annual Shareholder Meeting. Consider hosting webinars or other investor focused events throughout the year. Pitch to media. Develop newsworthy hooks around components of your report and pitch them to thought leader media outlets (GreenBiz, Guardian Sustainable Business, CSR Wire, Ethical Corporation, Environmental Leader, Triple Pundit, etc). Consider paying for targeted distribution services like ReportAlert. In 2018, the Italian confectionery company Ferrero launched their CSR report on Feb. 13, creatively leveraging media interest around Valentines Day. By sharing sweet media hooks like 2020 goals to improve their chocolate supply chain, Ferrero secured articles in an ESG publication and industry publication on Valentines Day. Educate the public affairs team at your organization on the parts of the report that will support conversations with policy makers, regulators and the public. Consider creating presentations or fact sheets to support these efforts. Review assessments of raters and rankers (e.g., MSCI, Sustainalytics, Bloomberg, Corporate Knights, Forbes, Newsweek, Thompson Reuters, etc.) to make sure they have the latest accurate information from your report. If their review cycle is significantly behind your launch, consider reaching out to see if there is an opportunity to better align timing with future reporting cycles. Framework reaches out to Bloomberg to inform them when our clients reports launch. Unlike most raters and rankers, who review annually, Bloomberg reviews reports on a quarterly basis. We also identify opportunities to improve companies performance on leading ratings and rankings. According to an MIT Sloan study in 2017, 86% of executives and managers believe boards should play a strong role in sustainability efforts, yet only 30% say theirs do. Develop a presentation that includes highlights from the report that can be utilized by board members and executives. Consider using several formats, including a consolidated version that can be integrated into all corporate presentations. Contact Christina Forst at cforst@framework-llc.com or visit framework-llc.com for more information about creating and gaining greater value from sustainability reporting. Contact us. Framework Strategies for Sustainable Advantage framework-llc.com 203.563.0644 Stamford | Seattle Share with your investors. Dont miss the opportunity to creatively engage with employees in a two-way communication after your report launches. Consider creating a survey that asks for their feedback on the report. Use it as an opportunity to find your internal advocates and get employees to opt in to future communications. Consider adding incentives into the process to boost participation. 2017 Corporate Responsibility Report In2017,Symantecaskedtheiremployeesand externalstakeholderstoreadtheirCRreport andanswereightsurveyquestions.Toincrease participation,Symantecofferedtodonate$50 foreverysurveycompleted(upto$50,000total) toanon-profit. After spending months collecting data and drafting your latest sustainability report, youre ready to celebrate its completion and move on to other important projects. But before you do, make sure youre maximizing its value for engaging and educating key stakeholders, instead of letting it gather dust on your website. The key is to think about the stakeholders you defined as important at the outset of the reporting process and decide what data and stories are most relevant to eachand what channels are most effective for reaching them. Below are seven ideas to help you get started. How to get a bigger return from your sustainability report EMPLOYEES MEDIA & THOUGHT LEADERS COMMUNITY REGULATORS EXECUTIVES INVESTORS CUSTOMERS RATERS & RANKERS BOARD MEMBERS Create a social media plan to promote stories from the report throughout the year. Take advantage of global events such as International Womens Day or World Water Week to make sure your stories are tied to current conversations. Remember to optimize your web content so that infographics, videos and other shareable content are easy to post to social media. Leverage your report year-round on social media. A Framework LLC DataSlice EMPLOYEES Connect with your employees. INVESTORS Followingtheannualpublicationoftheir sustainabilityreport,Glencorecompleted aglobalSustainableDevelopment RoadshowtoSociallyResponsible Investors(SRI)andotherinterested investorstodiscusstheirESGperformance. In 2017, the Coca-Cola Company integrated social media functionality directly into the body of their online sustainability report. This made the report itself pre-packaged for easy social media shareability throughout the year. Coca-Colas report-related retweets, comments, and likes increased dramatically from previous years. MEDIA & THOUGHT LEADERS COMMUNITY Engage policy makers and the public. REGULATORS EXECUTIVES COMMUNITY Caelus Energy created a reporting- aligned fact sheet and conducted a stakeholder engagement tour to build understanding of its plans with Alaskan officials, community members, and NGOs. Their transparency on their environmental track record, community impacts, and contributions to economic development earned the company high marks and stronger alliances. Improve your ratings and rankings. RATERS & RANKERS Engage executive management. EXECUTIVES EMPLOYEESBOARD MEMBERS The American Airlines Corporate Responsibility team engages the companys Board of Directors to review and approve the Corporate Responsibility Report. The CR team presents the report at a board meeting where members can ask questions and provide guidance on Americans future performance and disclosure. NGOs EMPLOYEES NGOs MEDIAINVESTORSCUSTOMERS COMMUNITY Please note that Glencore and Ferrero are not clients of Framework LLC.