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My 
Product
is a 
James 
Bond 
Movie
how to get 
stakeholder 
involvement 
in an agile 
world? 
1
who am 
I? 
Senior Lean Agile
Coach Senior Scrum 
Coach & Trainer 
Agile Management 
Catalyst Change 
Architect 
2 
SAP UK, Kingfisher, 
Euroclear Group, 
GDF Suez Europe, 
AXA Group, Invivo,
CTIE, atHome, 
Accenture, Touring 
Assurances, 
Cloudwatt, 
Swingmobility, 
Lumension Security, 
Wemanity...
My 
Product
is a 
James 
Bond 
Movie 
3
why 
James
Bond 
movie? 
4
asking 
myself: why 
shouldn’t we
use this in 
Product 
Developmen 
t? 
5
the 
BYYB
lifecycle 
B 
OO 
M 
YEAH 
YEAH 
B 
OO 
M 
YEAH
¾±³Ù’s
all 
abo
ut 
7 
inte
nsit 
y
•For all our 
developments tell 
an exciting story 
to deliver 
solutions that
OUR 
USERS WILL 
LOVE. 
•Develop a 
delivery scenario 
into chapters and 
set it an intension 
and an intensity
that makes 
B 
OOM 
-Y 
EAH 
-Y 
EAH
-B 
OOM. 
•This roadmap will 
be made based 
on external 
interactions but 
still coherent and 
MAKING SENSE
FOR ALL. 
8 
MPJBM 
Pattern
sustainable pace 
continuous improvement 
customer satisfaction 
Purpose
of Agile 
9 
Biz & Dev working together 
self organization 
iterations 
working items 
changing requirements 
motivated individuals 
clear communication 
technical excellence 
simplicity
Purpose 
of Agile 
simplicity
sustainable pace 
customer 
lear satisfaction 
communication 
what facilitates 
stakeholder’s 
engagement in 
Agile? 
10 
Biz & Dev working together 
self organization
iterations 
working items 
changing requirements 
motivated individuals 
continuous improvement 
technical excellence 
9/12

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How to get stakeholder involvement in an agile world?