How to get your experts and lkeaders writing and sharing content
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The slides from my webinar on getting your experts and leaders to engage with content and social - the webinar recording is available on Youtube https://www.youtube.com/watch?v=vNtbWzheqLE&feature=youtu.be
How to get your experts and lkeaders writing and sharing content
- 1. And engage with Social
- 2. Who should be involved? Mr Expert Mr Leader Mr Salesperson
- 3. The bad news - Three kinds of people:
- 4. Mr Expert Mr Leader Mr Salesperson Qualified lead Conversion Rate Analysis SEO Cost per Acquisition Channel-Specific Traffic Bounce Rate Speak Their Language Thought leadership High Profile Projects Interview in the Press Knighthood More customers! More money!
- 5. Take away the worry?
- 6. Im worried about being boring!
- 7. Im worried about getting it wrong!
- 8. Im worried what people will say
- 9. Take away the obstacles Complex Approval process Restrictive social media policy
- 10. How to engage them - A story about accountants Be seen as the Go To Firm Create more content Become more visible online
- 12. Make it easy Remove the shackles Trust your people Interviews Videos talking heads, Video presentations Commentary, Opinion and Insights
- 13. Make it easy the Accountants
- 14. Incentivise Make it about them Speak their language Ask for commitment
- 15. Incentivise Make it competitive Make it a team game Short term incentives
- 16. Incentivise the Accountants
- 17. Feedback - vital
- 18. Simplicity + Incentive + Feedback
- 19. My Blog post Engaging with Social Channels
- 20. Not everyone will write, but everyone can share! My post My colleagues post My friends colleagues post
- 21. Facilitate and encourage sharing
- 22. Tips and takeaways Speak their language no marketing jargon! Trust your team remove the obstacles Take away the worry Make it easy Incentivise Use Gamification Feedback, Feedback, Feedback Facilitate sharing