How to get your first 5,000 users
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際際滷s from the 'How to get your first 5,000 users' presentation I gave at General Assembly London this month
How to get your first 5,000 users
- 1. 1 TODAYS CLASS How to get your first 5,000 users @howardvk
- 3. AGENDA 3 Agenda & Objectives Intros Basic principles Tactics
- 4. First 5,000 4 Easy Formula?
- 6. Foundations
- 8. Find product market fit 8 CRPOCI, LTV, CTR,
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- 10. 10
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- 12. First 5,000 12 Social Media Quickly engage with users Super simple Great way to respond to queries How are you measuring? Example: PhotoVino
- 13. First 5,000 13 Blogging Users love content Great channel for your startup voice Build following Use core keywords Share through Social media SEOMoz, Buffer, Unbounce, Kissmetrics, GoSquared
- 14. First 5,000 14 Google Your friend Analytics Keyword tool
- 15. First 5,000 15 Find a budget Free Stuff Facebook Google PPC Linkedin Over 贈150 = free users
- 16. First 5,000 16 High converting website Unbounce rocks Get it up now User sign up pre product 10 = 30 % may sign up Look at successful homepage: Spotify
- 17. First 5,000 17 Email Marketing List is your asset Pull marketing What will interest audience Mailchimp great 4,300% ROI
- 18. First 5,000 18 Old Skool Isnt dead Events = community Run an event! Guerilla marketing Transferwise Viral: Friend get friend I Am Playr, Graze
- 19. First 5,000 19 Stop Press Spikes but Unsustainable Establish relationship Make list of key people Write story for them Be agressive Use good angles keep them in the loop Example: Broapp (385k views)
- 20. SOCIAL MEDIA CONTESTS SEAMLESS.COM DAILY FORTUNE CONTEST
- 21. UNPAID USER ACQUISITION 13 OPNs / EP.agr. tAnierrbsnhbip /s craiglist
- 22. First 5,000 Measure everything!
- 23. Find product market fit 23 Instagram Burbn Optional photo sharing Watch user behaviour
- 24. First 5,000 fWore ekly Schedule Launch campaign
- 25. First 5,000 25 Your Turn 20 mins Create campaign Target Target audience Channels Weekly Schedule
- 26. 26 GROWTH HACKING - Andrewchen.co -Startup-marketing.com -Quora.com/growth-hacking
- 27. 27 GROWTH HACKING Q&A @howardvk
Editor's Notes
- #7: Traction Produt market fit Survey.io
- #8: Product market fit In todays world building it doesnt mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for what really matters is solving a problem for someone in a way thats differenced. Then you can layer on the growth hacks If youre in the flat part of the graph, thats ok. You can only have a hickey stick growth with a flat bit first
- #12: Startup Digest Google Campus Meetup
- #13: Cost to acquire user: $400
- #14: Cost to acquire user: $400
- #17: Cost to acquire user: $400
- #23: Hotmails founders, Sabeer Bhatia & Jack Smith were in room with Tim Draper their VC Wanted to do online advertising & billboard, but it was a free product! Tim Draper, said could you put a message at the bottom of everyones screen? p.s. I Love you. Get your free email at Hotmail.
- #25: Hotmails founders, Sabeer Bhatia & Jack Smith were in room with Tim Draper their VC Wanted to do online advertising & billboard, but it was a free product! Tim Draper, said could you put a message at the bottom of everyones screen? p.s. I Love you. Get your free email at Hotmail.
- #26: Cost to acquire user: $400