3. 2BY THE END OF THE LESSON, YOU
SHOULD BE ABLE TO
1. DESCRIBE THE COMPONENTS OF EVERY BRAND,
INCLUDING PERSONALITY, MISSION, VALUES AND
PROMISE.
2. ANALYZE HOW POPULAR BRANDS DEFINE THESE
COMPONENTS.
3. CLEARLY ARTICULATE YOUR BRANDS
COMPONENT TO CREATE A BRAND BRIEF.
4. DEFINE YOUR BRANDS MINIMUM VIABLE
PERSONALITY.
You are a brand.
4. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds
6) Noise
Howard Kingston @howardvk