How to grow Media Publisher revenue by engaging your community
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How to grow Media Publisher revenue by engaging your community 8 point action plan: Be a Unicorn Be open and honest Work hard for the Community Understand the network effect Innovate what they want, first Offer multiple revenue relationships Help them to become fans Ask for help
How to grow Media Publisher revenue by engaging your community
- 5. Connecting with a virtual or embodied community is hard & endless work No one has you as their home page Reach out and touch people you can actually meet, often Make them fans, loyalists Who are your community? The one and the many are fluid Online, each and every article is bait and monetization The one can lead to the many
- 12. Palmer is noted for her use of the Internet, regularly using the latest innovations to make new fans and connect with old ones. This includes her forum, her blog, use of many free music and social networking sites, fund raising, and direct-to-fan marketing. (Wikipedia)
- 14. Creating Community Socially active online; obvious and unique aggregation of photos and videos RAW audio files to remix 450GB video files to edit Advocating for other bands Give away tickets, contests, treasure hunts, surveys, email Revenue: Free plus Exclusives Give music away free, but also sell it everywhere in many combinations and every format LP, CD, DVD, and multiple digital encoding Limited edition box set: 2500 @ $300 sold out in <30 hours All the traditional things like shirts, caps, tchotchkes Trent Reznor & Nine Inch Nails
- 15. o Be a Unicorn o Be open and honest o Work hard for the Community o Understand the network effect o Innovate what they want, first o Offer multiple revenue relationships o Help them to become fans o Ask for help Grow Media Revenue by Engaging the Community