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How to grow small business with small budget.pptx
What all is required to be done to
grow your business?
 Be Visible
 Build Awareness
 Kindle Interest in those who are Aware
 Induce Desire in those who are Interested
 Make Sales Calls to those who Desire & book
Sales
 Keep in touch with Customers for life
www.consult4sales.com 2
www.consult4sales.com 3
STOP
Spray
&
Pray!
START
Aim &
Shoot!
Aim & Shoot
 Where do you want to increase your visibility?
 Who should be aware of your business?
 What will create interest in those who are aware
of your business?
 How will you induce desire in those who are
interested in your business?
 Who will close the sales orders of those who
desire to buy your products or service?
www.consult4sales.com 4
The A.I.D.A. Funnel
Conduct a Demand Forecasting exercise and build your
AIDA Funnel on paper.
www.consult4sales.com 5
www.consult4sales.com 6
www.consult4sales.com 7
X
D
I
A
How to make A number of target
market aware of your business?
 Look for cost effective ways of making prospects
aware of your business.
 Budget
 Implement
 Maintain database of all prospects who were made
aware of your business, preferably in a CRM
software.
www.consult4sales.com 8
What is the strategy to convert A to I ?
 Your strategy should be as per budget apportioned
 What is the number of A?
 When do you wish to invite A to become I?
 What will A do to become I?
 How much budget is required for this effort?
www.consult4sales.com 9
What is the strategy to convert I to D ?
 Your strategy should be as per budget apportioned
 What is the number of I?
 When do you wish to invite I to become D?
 What will I do to become D?
 How much budget is required for this effort?
www.consult4sales.com 10
The Small Business CEO should handle
D to X
 How many D expected?
 When will the CEO handle these sales calls?
 How will the CEO close these sales calls?
www.consult4sales.com 11
Failure of Small
Businesses is not
always due to Small
Budget.
Their ability to understand the AIDA Funnel and plan
Budgets accordingly is they key to success of small business.
www.consult4sales.com 12
Do you still find it
challenging to budget
for expenses in your
small business?
Send an email for a 15 mts chat online on this subject today to
sanjay@consult4sales.com
Note: offer validity for all emails received on this topic within 24 hours of this live telecast
www.consult4sales.com 13

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How to grow small business with small budget.pptx

  • 2. What all is required to be done to grow your business? Be Visible Build Awareness Kindle Interest in those who are Aware Induce Desire in those who are Interested Make Sales Calls to those who Desire & book Sales Keep in touch with Customers for life www.consult4sales.com 2
  • 4. Aim & Shoot Where do you want to increase your visibility? Who should be aware of your business? What will create interest in those who are aware of your business? How will you induce desire in those who are interested in your business? Who will close the sales orders of those who desire to buy your products or service? www.consult4sales.com 4
  • 5. The A.I.D.A. Funnel Conduct a Demand Forecasting exercise and build your AIDA Funnel on paper. www.consult4sales.com 5
  • 8. How to make A number of target market aware of your business? Look for cost effective ways of making prospects aware of your business. Budget Implement Maintain database of all prospects who were made aware of your business, preferably in a CRM software. www.consult4sales.com 8
  • 9. What is the strategy to convert A to I ? Your strategy should be as per budget apportioned What is the number of A? When do you wish to invite A to become I? What will A do to become I? How much budget is required for this effort? www.consult4sales.com 9
  • 10. What is the strategy to convert I to D ? Your strategy should be as per budget apportioned What is the number of I? When do you wish to invite I to become D? What will I do to become D? How much budget is required for this effort? www.consult4sales.com 10
  • 11. The Small Business CEO should handle D to X How many D expected? When will the CEO handle these sales calls? How will the CEO close these sales calls? www.consult4sales.com 11
  • 12. Failure of Small Businesses is not always due to Small Budget. Their ability to understand the AIDA Funnel and plan Budgets accordingly is they key to success of small business. www.consult4sales.com 12
  • 13. Do you still find it challenging to budget for expenses in your small business? Send an email for a 15 mts chat online on this subject today to sanjay@consult4sales.com Note: offer validity for all emails received on this topic within 24 hours of this live telecast www.consult4sales.com 13