How To Grow Your Business With Ecommerce
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This document provides an overview of e-commerce and how to get started selling products and services online. It defines e-commerce as the buying and selling of products or services over electronic systems like the internet. It outlines what can be sold online, from digital to physical goods and services. It then discusses the basic requirements to get started, including setting up a PayPal account to accept payments. Additional options like using a merchant account or shopping cart software are presented. The document concludes by covering other aspects of online selling like delivery, reporting, promotions, and accepting other payment methods beyond credit cards.
How To Grow Your Business With Ecommerce
- 1. Growing Your Businesswith Ecommerce
- 2. Jess WebbCEO, Jessilicious Media InternationalHelping quirky entrepreneurs create an irresistible presence on FacebookComplete web geek & passionate entrepreneur
- 3. What is e-commerce?Electronic Commerce:consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks
- 4. What can be sold online?Tickets for live and virtual eventsDigital products ebooks, coursesPhysical products widgets, clothingLarge purchases cars, boatsServices design, coachingClients can pay invoices onlineIf you can think it, you can find a way to sell it online!
- 5. What does e-commerce look like?
- 6. E-commerce and meHow to Do I Get Started?
- 7. What do you need to start?Paypal.comEasy and free to set up an accountYou pay a transaction fee on any money you receiveCustomers dont have to have a Paypal account to purchase from youYou can be up and taking orders in just a few minutesCustomers can pay with their credit card, bank account or Paypal balanceConnects to your bank account so you can deposit your money
- 8. Optional: Merchant accountYou can opt to get your own merchant account with credit card processing, if you preferMany reputable companies online that offer this serviceYou dont have to go through your bankGoogle merchant account to see different companies and optionsCustomers can only pay with credit card
- 9. Taking orders: Free OptionsHow Does it Work?
- 10. Create your paypal buttonGo to the Merchant tab in your Paypal account and create a new buttonFill in the details price, title, thank you page URL, shipping, etcUse any currency you wantCopy the button code and paste it onto your web pageConfigure universal Shipping and Tax settings in the Profile section of Paypal
- 11. Send an invoiceGive your customers the option to pay their invoices onlineSet up an invoice in Paypal and send directly to your customer onlineCustomers can send payment to your email address through PaypalEmail them a link to make a paymentUse FreshBooks.com to create and manage your invoices (integrates with Paypal)
- 12. Facebook StoreHave a store right in your Facebook PageIntegrates with PaypalConfigure shipping optionsSimple and easy to set upOffer a special price to fans and regular price to non-fansVendorKart app is 100% free
- 13. Taking orders: Paid OptionsHow Does it Work?
- 14. Shopping Cart - $30-200+Definition: Shopping cart software is software used in e-commerce to assist people making purchases online (source: wikipedia.org)Paypal is a very simple shopping cartOther carts still integrate with Paypal but give you easier management of all your productsUsually include email marketing, affiliate programs, reporting and other features to help you seamlessly run your business onlineCopy and paste code into your website to add Buy Now buttons and links
- 15. Online Stores - $5-100+Hosted on someone elses siteMonthly fee and/or percentage of salesIntegrate with Paypal or merchant accountExamples: Yahoo! Stores, Ebay Stores, Amazon StoresYou sell your products on their platformUsually very easy to get set up and goingNo code to install on your site, everything is on their site
- 16. Beyond the saleWhat Else Do I Need to Know?
- 17. DeliveryIf shipping, print labels and schedule a pickup online for FedEx, UPS & Canada PostUpdate shopping cart with tracking info & automatically email to the customerIf digital, the shopping cart can redirect the customer to the web page where they can access the productShipping rates can be configured in any shopping cart so it is automatically added to any applicable orders
- 18. Reporting & bookkeepingPaypal download history and reportsShopping cart download sales reportsSearch for specific transactions by name, order amount, date, and other specificsLimited access accounts so others can create and download reports for you
- 19. Promotions & SalesMost good shopping carts have the ability to do promotions and salesOffer a discount on the whole cart, multiple items, or just one itemSet up coupon codesDiscounts can be in percentages or dollar amountSet your coupons and discounts to expire on a certain date or after a certain number are sold
- 20. Other MethodsMore Ways to Accept Payment Online
- 21. Email Money TransferOnly a small fee to send a transferInstantly in your bank accountNo credit card neededAvailable from most major banks in their online banking website
- 22. Whats Next?If this is something you want to start using in your businessStart small if its overwhelming, one step at a time. Focus on just signing up for Paypal, for example.Any shopping cart or store will have a help center use it when you need it!Google is your best friend. Type in your question, click Search and youll have your answer in no time.Get help. Hire someone or have your assistant do it for you.
- 23. Any Questions?Ask me anything!If I dont know the answer, Ill find it for you!