How to help your customers ... buy more coffee
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Jonathan Winchester from @shopperanonuk gives insightful tips on how to sell more coffee. Delivered at the PPA Southern Regional Meeting at Hobbledown
How to help your customers ... buy more coffee
- 1. How to Help your Customers Buy more Coffee ..in 10 minutes 14/11/2012 (c) Shopper Anonymous UK
- 2. Nothing is ever successfully sold solely by one person at anyone time 14/11/2012 (c) Shopper Anonymous UK
- 3. Before you even start. 1. Who do you communicate it to? 2. Why are you so special? 1. .. 2. .. 3. How are you going to measure the change? 4. How are you going to reward success? 5. How do you communicate success? 14/11/2012 (c) Shopper Anonymous UK
- 4. More Specifically.. 1. At the start of the Journey Remember we have some great coffee Dont forget our coffee and cake offer.. Todays special is... 2. Educate all of the team Hi madam, how are you Build rapporthow, why, where, when Every customer is your favourite Aunt 14/11/2012 (c) Shopper Anonymous UK
- 5. More Specifically.. 3. At the counter Size matters! Would you like to take advantage of our Tuesday offer? 4. Selling on the floor I can see you are having a good time would you like me to get you another coffee? Would you like to take advantage of our Tuesday offer? 14/11/2012 (c) Shopper Anonymous UK
- 6. What to do next 1. Measure how many you sell now 2. Implement what we have discussed 3. Measure it mystery shop it! 4. Email me and let me know: Jonathan@shopperanonymous.co.uk Jonathan Winchester 07812 767084 14/11/2012 (c) Shopper Anonymous UK
Editor's Notes
- Dont go to the counter and talk to the team!!!! Harrods days garden furniture need to know about the specials in dining tables someone ask me
- Large and small
- Add the Tweet logo