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exaqueo
a work forc e c on sulta n c y
息exaqueo 2013
How to Hire. For Real.
Susan LaMotte, founder
@SusanLaMotte | #DOF2013
How to Hire for Real
todays conversation


De鍖ning a Culture

Recruiting For Growth

Creating an (Employer) Brand

Recruiting 101

The Start-up Screen: Real Assessment


息exaqueo 2013
@SusanLaMotte | #DOF2013
息exaqueo 2013
the problem
@SusanLaMotte | #DOF2013
sample job ad
息exaqueo 2013
@SusanLaMotte | #DOF2013
sample job ad
息exaqueo 2013
@SusanLaMotte | #DOF2013
51 31
息exaqueo 2013
defining a culture
@SusanLaMotte | #DOF2013
Why it Matters
息exaqueo 2013
息exaqueo 2013
culture
息exaqueo 2013
culture
息exaqueo 2013
work rules
lets perform a successful heart
surgery today.
息exaqueo 2013
work rules
Time: is the rule bound by timedoes
something have to be done within a speci鍖c
period?
Example: respond to customers in 24 hours.

Resources: is the rule bound by resourcesare
there speci鍖c resources that should be utilized? 
Example: use Yammer to share and solve a
problem with the team.

Activity: is there a speci鍖c activity that demonstrates the work rule is being
followed? 
Example: all errors should be documented and reported (where/how).

Outcome: is there a speci鍖c outcome expected of the work rule?
Example: all problems should state a time to resolution when completed.
息exaqueo 2013
culture + work rules in action
息exaqueo 2013
recruiting for growth
@SusanLaMotte | #DOF2013
息exaqueo 2013
understand
See. Consider. Research. Learn. Consider.
Apply.
Process.
O鍖er. Consider. Accept.
Onboard. Employ. Learn. Grow. Perform. Stay.
EMPLOYER BRAND
息exaqueo 2013
the model
Organization
Current
Employees
Talent Business
Talent
Past
EmployeesFuture
Employees
Product/
Services
TacticalStrategic
Internal External
Competitors
Market Research
Culture &
Mission
Vision &
Strategy
Master Brand
ForecastsWorkforce
息exaqueo 2013
recruiting 101
≒ Recruitment
≒ Sourcing: varied channels
≒ Reputation: brand impact
≒ Candidate experience: social sharing outlets
≒ Selection
≒ Adverse impact (disparate impact/treatment)
≒ 80/20 rule
≒ Criterion/content/construct validity
≒ Recordkeeping
≒ Resumes
≒ Notes

 Act like youre hiring the jury.
Forecast
Timing
Financial
Growth
Talent
Growth
Resources
息exaqueo 2013
plan
* Talent Plan
*
*
*
*
assess-stage 1: start-up screen
息exaqueo 2013
The I
Factor
The Sounds
Cool Factor
The Focus
Factor
The Curtain
Factor
INDIVIDUAL
TEAM
assess-stage 2: talent screen
息exaqueo 2013
The
Machine
The Referral
The Right
Hire
The Lifelong
Friend
SKILLS
BEHAVIORS
exaqueo
a work forc e c on sulta n c y
息exaqueo 2013
How to Hire. For Real.
@SusanLaMotte | Susan@exaqueo.com
Susan LaMotte, founder
@SusanLaMotte | #DOF2013
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How to Hire for Real