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How to Increase Video content through UGC - Blog Post Kheil.pptx

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This document provides guidance on increasing video content through user-generated content (UGC). It recommends developing a content plan and calendar with monthly topics and defining video needs for each social media platform. Marketers should reach out to customers to generate UGC and track performance metrics. Video content is important because it yields positive ROI, boosts lead generation, increases understanding of products/services, and drives engagement. The document advises measuring success and having a clear purpose for content. Marketers should communicate campaigns to elicit related UGC and provide hashtags. Ideal video lengths vary by social media platform from 7-15 seconds on TikTok to 2 minutes on YouTube. The key takeaways are to leverage helpful UGC to build

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HOW TO INCREASE VIDEO CONTENT THROUGH UGC Karen Heil
STEPS TO BUILD VIDEO CONTENT Build a Marketing and Content Plan Create an Editorial Content Calendar Include monthly topics to be supported by content type and keyword targets Define video content needs per social media platform and goals Reach out to customers to generate UGC Track performance and metrics 2
WHY IS VIDEO CONTENT IMPORTANT? Video yields positive ROI 87% of marketers see an increase on investment made in video content and promotion Boosts Lead Generation 86% marketers use video content to boost lead generation for brands Education Increases consumer understanding of products and services Engagement Short videos give customers targeted information that is useful and easily shared 3 Source: https://www.marketingdive.com
MEASURING SUCCESS OF VIDEO CONTENT 4 Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
VIDEO CONTENT SHOULD HAVE A PURPOSE Define and align content purpose with the editorial calendar: Communicate campaigns to consumers so that they create content related to the campaign. Create challenges or contests Provide Hashtags that consumers can use 5 HOW TO BOOST DESIRED UGC VIDEO: Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
HOW LONG SHOULD SOCIAL MEDIA VIDEOS BE? Leverage UGC video content with these ideal length times per platform: IDEAL VIDEO LENGTH Instagram Facebook TikTok Twitter YouTube Video 1 min <1 min 7-15 sec 44 sec 2 min Stories 15 sec/slide <20 sec Reels 15-60 sec 6 Source: https://blog.hootsuite.com/how-long-should-a-social-media-video-be/
KEY TAKEAWAYS FILL THE CONTENT CONSUMPTION GAP Leverage UGC video content that feels genuine, unique, and helpful to consumers so that it builds trust with current and new customers. GET UGC CONTENT YOUR BRAND NEEDS Tell Consumers what UGC content your brand is looking for. Be clear so that you get the content type you are looking for. ALIGN WITH THE EDITORIAL CALENDAR Report and share UGC content that aligns with current themes, topics, and campaigns for consistency in content. 7
THANK YOU Karen Heil 8

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How to Increase Video content through UGC - Blog Post Kheil.pptx

  • 1. HOW TO INCREASE VIDEO CONTENT THROUGH UGC Karen Heil
  • 2. STEPS TO BUILD VIDEO CONTENT Build a Marketing and Content Plan Create an Editorial Content Calendar Include monthly topics to be supported by content type and keyword targets Define video content needs per social media platform and goals Reach out to customers to generate UGC Track performance and metrics 2
  • 3. WHY IS VIDEO CONTENT IMPORTANT? Video yields positive ROI 87% of marketers see an increase on investment made in video content and promotion Boosts Lead Generation 86% marketers use video content to boost lead generation for brands Education Increases consumer understanding of products and services Engagement Short videos give customers targeted information that is useful and easily shared 3 Source: https://www.marketingdive.com
  • 4. MEASURING SUCCESS OF VIDEO CONTENT 4 Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
  • 5. VIDEO CONTENT SHOULD HAVE A PURPOSE Define and align content purpose with the editorial calendar: Communicate campaigns to consumers so that they create content related to the campaign. Create challenges or contests Provide Hashtags that consumers can use 5 HOW TO BOOST DESIRED UGC VIDEO: Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
  • 6. HOW LONG SHOULD SOCIAL MEDIA VIDEOS BE? Leverage UGC video content with these ideal length times per platform: IDEAL VIDEO LENGTH Instagram Facebook TikTok Twitter YouTube Video 1 min <1 min 7-15 sec 44 sec 2 min Stories 15 sec/slide <20 sec Reels 15-60 sec 6 Source: https://blog.hootsuite.com/how-long-should-a-social-media-video-be/
  • 7. KEY TAKEAWAYS FILL THE CONTENT CONSUMPTION GAP Leverage UGC video content that feels genuine, unique, and helpful to consumers so that it builds trust with current and new customers. GET UGC CONTENT YOUR BRAND NEEDS Tell Consumers what UGC content your brand is looking for. Be clear so that you get the content type you are looking for. ALIGN WITH THE EDITORIAL CALENDAR Report and share UGC content that aligns with current themes, topics, and campaigns for consistency in content. 7