How to Increase Your Online Influence Through Social Media
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This document discusses how to increase online influence through social media. It defines digital influence as the ability to cause effects and change behaviors online. It identifies 5 attributes of influencers: connected, activists, active minds, impact, and trendsetters. It provides tips for activating pillars of influence through growing one's reach, relevance, and resonance on social media. The key is focusing content to serve one's online community rather than just accumulating connections.
How to Increase Your Online Influence Through Social Media
- 2. Increasing Online In鍖uence Through Social Media Fleire Castro, CEO/Owner, Third Team Media
- 3. Agenda ≒ De鍖ne In鍖uence ≒ Reasons for the Rise of the Digital In鍖uencers ≒ 5 ACributes of In鍖uencers ≒ AcEvaEng Your Pillars of In鍖uence ≒ So, Im In鍖uenEal. What now? www.thirdteam.org
- 4. What is digital influence? ≒ TradiEonal -足 Act, power, or capacity of causing an e鍖ect (indirect or intangible) ≒ Digital Ability to cause e鍖ect, change behaviors, and drive measurable outcomes online
- 5. Who are your influencers? www.thirdteam.org
- 6. Reasons for the Rise of the Digital In鍖uencers 1. Free/low-足cost Internet 2. Easy to use social media. Anyone can become a publisher! 3. Algorithms that idenEfy in鍖uencers. www.thirdteam.org
- 7. Social Media: Where a Nobody can Become Somebody www.thirdteam.org
- 8. 5 ACributes of In鍖uencers Connected Activists Active minds Impact Trendsetters www.thirdteam.org
- 9. Activating Your Pillars of Influence 1. Your Reach Are you popular? Wheres your social proof? ≒ Build your tribe. Add friends. Gain followers. Gain likes. Show the numbers. Blog frequently. Where are you located? ≒ You wont reach communiEes not located near you. Transfer, maybe? Did you invest in goodwill with me as a part of your community? ≒ Be generous. Reciprocate. Engage in conversaEon. Comment on other blogs.
- 10. Activating Your Pillars of Influence 2. Your Relevance Are you an authority in your topic? ≒ Tweet more! Post more updates! Focus on a topic! Dont spread yourself too thin. Write content worth sharing. Are you trustworthy? Reliable? Do I believe in your ability or strength? ≒ Be helpful. Give recommendaEons. Share what others need to know. Do I sympathize with your cause? ≒ Vary the medium of the same message: Use photos, videos if need be.
- 11. Activating Your Pillars of Influence 3. Your Resonance How o@en do you talk about the topics I care about. ≒ Be consistent. Adhere to a posEng schedule. How long is it visible on my stream? ≒ Post o`en. Time your updates. Are other people talking about the same subject too? ≒ Talk to other in鍖uencers to extend your in鍖uence to new groups. Get retweeted, liked, reshared by them
- 12. That is your social capital. Your Potential Influence. Not REAL influence. www.thirdteam.org
- 13. So, Im PotenEally In鍖uenEal. What now? www.thirdteam.org
- 14. Influence is much more than a score. This is about reaching people not just because theyre connected, but because they serve a role within their online community. www.thirdteam.org
- 15. References/AddiEonal Reading ≒ hCp://www.slideshare.net/fullscreen/ AlEmeter/the-足rise-足of-足digital-足in鍖uence/ ≒ hCp://www.radian6.com/blog/2011/01/ the-足4-足most-足important-足elements-足of-足in鍖uence/ ≒ hCp://www.intelegia.com/en/2012/03/09/9-足 indicators-足of-足a-足social-足web-足in鍖uencer/ ≒ hCp://en.wikipedia.org/wiki/ In鍖uencer_markeEng ≒ Return on In鍖uence (book) www.thirdteam.org