How to influence using 4 colours
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Red stimulates the senses and raises blood pressure, putting the brain in a high-alert state that deteriorates productive thinking. Studies have shown that people spend more money and make less informed decisions near red light, and that sports teams and fighters wearing red perform better than those wearing other colors. Blue light has a waking effect and increases cognitive thinking, relaxing the brain. Pink has been shown to weaken human performance and aggression through its calming effects. Black attracts less attention to covered areas.
How to influence using 4 colours
- 1. Redhasbeenshownto stimulatethesensesand raisethebloodpressure. Itputsthebraininahigh- alertstate,anddeteriorates productivethinking. Peoplewillactually spendmoremoney andmakelessinformed decisionswhennearredlight. ThThat'swhyhedonisticareas likeLasVegasareoften emblazonedwith redneon. REDSIGNIFICANTLYEFFECTS SPORTSPERFORMANCE. AUEFA2004studyfoundthat teamswearingredkitshave averagedhigherleaguepositions thananyothercolour. ThTheyalsofoundpenaltykick performancedeteriorated whenthegoalkeeperworered. Inthe2004Olympics,redor blueuniformswereissuedrandomlyto competitorsacrossallmartialartsdisciplines. Astudyshowedhow thefightersinredwon 55% ofthetime,astatisticallysignificant increaseovertheexpected50%. RED OPEN Bluelighthasawakingaffect. Thisisthoughttobethecauseof increasingsleepproblems,asbluelight isemittedbyelectronicdevices,which canmessupsleepcycles. AlsAlso,astudywascarriedoutonthe effectofbluelightonchildrenand itwasfoundthattherewasa wakinguniversaleffect, eveninblindchildren. Bluehasbeen showntoincrease cognitivethinking andrelaxthebrain. Humansinnately associatethecolourwith theseaandskies,and thistendstohavea natural,calmingeffect, allowinghigher concentration. BLUE BAKER MILLER PINK AHawaiianbaseballteam adoptedthistechniqueand paintedtheirawayteam dressing roomspink,whichthenplayed nonchalantly. TToday,sportsdressingroomsin Americamustbepaintedthe samecolourbylaw,inorderto negatetheeffect. PINKHASBEENTHOUGHTTOWEAKEN HUMANPERFORMANCE. ““BakerMiller”pinkisacertainshade thatwastestedinprisonsbyDr AlexanderSchaussforitscalming effects.Hefoundthatprisonerswere unabletobeangryandwerenaturally subduedforupto30minutes. Ithasbeenwidelyused,andinsomeIthasbeenwidelyused,andinsome cases,showntostopviolence completely. PINK There’stheage-oldmyththatwearingblackmakeyou appearslimmer-Thisisuntrue,howeverareascovered withblackattractlessattention. BLACK ?www.thegappartnership.com HOW TO PSYCHOLOGICALLY INFLUENCEPEOPLE usin 4colour