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How to Learn Retail on Valentines Day

Jobin Mathew
Jobin Mathew

[1] The document provides statistics about Valentine's Day spending and gift giving habits. It also outlines the structure and objectives for a student retail project called "Project V" where teams will design, brand, purchase inventory for, promote, and sell items from a Valentine's themed pop-up store. [2] Each of the 9 team members has a designated role and will contribute $10-90 to the store fund which will be used by Purchase Managers to obtain inventory. [3] Sales, transactions, and a "Wild Card" special item bid will be audited. [4] Customers will provide ratings on store aspects to help determine winners in categories like best profit, design, promotion, and customer

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Designed by Jobin Mathew
Valentines Day Statistics Data $13.19 Average annual Valentines Day spending Billion 180 Number of Valentines Day cards exchanged annually Million 196 Average number of roses produced for Valentines Day million Percent of flowers bought by men 73% Percent of women who send themselves flowers on 14% Valentines Day Amount the average consumer spends on Valentines $116.21 Day Percent of consumers who celebrate Valentines Day 61.8 %
Gifts Most Often Given on Valentines Day (Allowing for multiple gifts given) Candy 47.5 % Flowers 34.3 % Cards 52.1 % Jewelry 17.3 % Dining / Eating Out 34.6 % Clothing 14.4 % Gift Cards 12.6 % Other Gifts 11.2 %
Project V Our First Experience in Retail. With a twist of Love
Its Your Store Design/Brand Promote Purchase Sale Outlay Mascot
Break up of Members Role No of Members Store Manager 1 Mascot/Model 1 Branding and Promotion 2 Purchase Managers 2 Sales Managers 3 Total Team of 9
Purchase and Budget Each Member contributes Rs 10 as initial investment to the store fund. Max Investment Rs 100/- Min Rs 90/- Purchase Managers should utilize the complete fund Purchase items should be in relation to theme of Valentines day All Purchases and transactions will be monitored by the assigned Auditor
Wild Card Bid Special item up for sale via Bid Bids to be submitted via secrete submission Best bid wins This payment will be over and above the Store fund
Sales and Audit Each and every product has to be sold above the purchased price Every entry has to be signed and authorized by the designated auditor Make profit thats your motive Brand your store Let the mascot speak out
Customer Rating 24 Customers will be rating each store on parameters like Store Design POP Customer interaction Promotion Scores to be tallied Professor ratings
Lot to be won Best Profit (We know how to make money) Best POP Customer Interaction (We sell right) Best Store Design ( Designers we are) Best Store Promotion (We Know the best way to sell)
Let the love for sales begin Do all that you can in the next 30 Mins

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How to Learn Retail on Valentines Day

  • 2. Valentines Day Statistics Data $13.19 Average annual Valentines Day spending Billion 180 Number of Valentines Day cards exchanged annually Million 196 Average number of roses produced for Valentines Day million Percent of flowers bought by men 73% Percent of women who send themselves flowers on 14% Valentines Day Amount the average consumer spends on Valentines $116.21 Day Percent of consumers who celebrate Valentines Day 61.8 %
  • 3. Gifts Most Often Given on Valentines Day (Allowing for multiple gifts given) Candy 47.5 % Flowers 34.3 % Cards 52.1 % Jewelry 17.3 % Dining / Eating Out 34.6 % Clothing 14.4 % Gift Cards 12.6 % Other Gifts 11.2 %
  • 4. Project V Our First Experience in Retail. With a twist of Love
  • 5. Its Your Store Design/Brand Promote Purchase Sale Outlay Mascot
  • 6. Break up of Members Role No of Members Store Manager 1 Mascot/Model 1 Branding and Promotion 2 Purchase Managers 2 Sales Managers 3 Total Team of 9
  • 7. Purchase and Budget Each Member contributes Rs 10 as initial investment to the store fund. Max Investment Rs 100/- Min Rs 90/- Purchase Managers should utilize the complete fund Purchase items should be in relation to theme of Valentines day All Purchases and transactions will be monitored by the assigned Auditor
  • 8. Wild Card Bid Special item up for sale via Bid Bids to be submitted via secrete submission Best bid wins This payment will be over and above the Store fund
  • 9. Sales and Audit Each and every product has to be sold above the purchased price Every entry has to be signed and authorized by the designated auditor Make profit thats your motive Brand your store Let the mascot speak out
  • 10. Customer Rating 24 Customers will be rating each store on parameters like Store Design POP Customer interaction Promotion Scores to be tallied Professor ratings
  • 11. Lot to be won Best Profit (We know how to make money) Best POP Customer Interaction (We sell right) Best Store Design ( Designers we are) Best Store Promotion (We Know the best way to sell)
  • 12. Let the love for sales begin Do all that you can in the next 30 Mins