How to leverage the power of video marketing on 2014
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How to Leverage the Power of Video Marketing on 2014 ? Discover how to promote and market your business using YouTube advertising, Facebook video ads, Instagram video marketing and other powerful methods. Presentation created by Lasse Rouhiainen from www.lasserouhiainen.com
How to leverage the power of video marketing on 2014
- 1. How to Leverage The Power of Video Marketing on 2014 Lasse Rouhiainen @lasseweb20 LasseRouhiainen.com
- 5. BIG CHANGES IN MARKETING
- 6. GRANDES CAMBIOS EN MARKETING
- 10. 82%
- 12. IMPORTANCE OF SHORT VIDEOS
- 15. 1. PLANNING
- 16. IDENTIFY YOUR IDEAL CLIENT - Age & Gender -Geographical location - Interest categories -Websites they visit -Motivation to buy
- 17. PLANNING YOUR VIDEOS - How to tutorials - Generate trust and credibility - Case study videos showing proof -Questions and answers videos
- 18. HOW TO CREATE VIDEO THAT SELLS 18 Video Benefit 1 / tip 1 Benefit 2 / tip 2 Question Call to action Phone Form
- 20. - Leads - Prospects -Customers
- 22. VIDEOS IN FACEBOOK Facebook is testing autoplay videos Videos are important on Facebook
- 23. VIDEO 785% GROWTH ON FACEBOOK
- 24. CASE STUDY GERRY OGINSKI - Medical malpractice trial lawyer in NY, USA - Achieved settlements of $8.6 million from people who came from YouTube & blog - Created 1200 videos on YouTube
- 25. CASE STUDY GERRY OGINSKI
- 26. ADDITIONAL TIP MISTAKES Title: Biggest mistakes ______ make 3 biggest mistakes of ______
- 28. 28 CMO BTENER SEGUIDORES
- 29. 2. RECORDING
- 30. RECOMMENDED VIDEO EQUIPMENT 30 Microphone: - Samson Meteor Mic USB Studio Microphone (video interviews) - Audio-Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone (for your camera) Camera Web: Logitech HD Pro Webcam C920 (webcam) Professional video camera: Canon VIXIA HF G30 HD Camcorder with HD CMOS Pro Reflex Camera: Canon EOS 600D Copyright 息 LasseRouhiainen.com
- 32. VIDEO MARKETING & MOBILE MARKETING
- 33. 3. PROMOTION
- 34. PROMOTION -Create YouTube channel -Optimize videos with keywords - Promote with paid advertising
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- 38. FIRST PAGE GOOGLE RANKING
- 41. YOUTUBE ADVERTISING ALLOWS YOU TO o Generate more views o Find your target audience o Sell your products and services
- 42. VIDEOS TO USE -Webinar & white paper promo videos 50 seconds or less - Tip + call to action 50 seconds or less - Case study videos 50 seconds or less
- 43. TIPS ON USING YOUTUBE ADVERTISING - Use unlisted videos on YouTube - Use remarketing on YouTube - Select your target audience You have a lot of different options to choose from
- 44. YOUTUBE ADVERTISING - RESULTS
- 46. LASSE EN AMAZON
- 47. LASSE EN AMAZON
- 48. LASSE EN AMAZON
- 49. LASSE EN AMAZON
- 50. LASSE EN AMAZON
- 51. LASSE EN AMAZON
- 52. WHATSAPP MARKETING & VIDEO MARKETING
- 56. TOOLS
- 57. NOW
- 58. NOW
- 60. 60 CMO BTENER SEGUIDORES
- 61. YOUTUBE AUDIO LIBRARY youtube.com/audioli brary
- 62. YOUTUBE EDITOR youtube.com/ editor
- 63. FUTURE OF VIDEO MARKETING
- 64. FUTURE DE VIDEO MARKETING
- 67. Thank You Lasse Rouhiainen lasserouhi@gmail.com LasseRouhiainen.com