際際滷

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1
HOW TO MAKE A GREAT VIDEO:
Le Basics
2
What made that video so good?
Necessary components:
 Lightning
 Camera (image)
 Sound
 Editing
 Scripting
 Cinematography
 Acting
Coin Video:
 Simple language
 Showed use cases
 Call to action (thumbnail)
 Regular dude explaining
 Why dont already have
this?
3
Process: Key Elements
Idea
Scripting
Equipment
Lighting + ImageActing
Sound
Editing
Launching
4
Process: Key Elements
Idea
Scripting
Equipment
Lighting + ImageActing
Sound
Editing
Launching
Pre-Production
Production
Post-
Production
5
How do I find a great idea?
Choose
something
you like YouTube
component:
Shareable?
Brainstorm:
no
restrictions Aligned with
the brand?
Dont target
EVERYONE
1.
2.
3.
4.
5.
Resources
6
7
Production
Lighting Sound Image Set
Day light Good mic
Tripod +
good
camera
Where?
Items
needed?
8
Getting out of your comfort zone
Your comfort zone is any type of behavior that keeps you at
steadily low anxiety level.
9
Getting out of your comfort zone
Make the
set fun
F*** what
others think
Intimidating
but not
impossible
The first
is the worst
Watch each
segment
1. 2. 3. 4. 5.
10
How is this useful?
 Final Cut Pro (editing): Listed as huge resume builder
 Choose a company you would like to work for
 Brand-consumer interactive marketing: Da Future
 Video production: Huge industry
11
EDITING!
Super fun things and
stuff
12
13
14
Final Cut Pro vs. iMovie vs. Adobe Premier
 iMovie = Beginner + not very user friendly
 Final Cur Pro = YouTube standard
 FREE for a month
 Adobe Premier: Film
16
Library
Event
Project
17
Import Files
Imported Files
18
Playback
Video + Audio
Settings
19
Where the
magic happens
20
21
Name
Image
Sound
22
Text + Extra Clips
Main Clips
Music + Extra Sound
23
24
25
Case Study: YouTube Nation
26
Case Study: YouTube Nation
They had everything:
 Funding and production from Dreamworks
 YouTube stars as guests
 Amazing team
Yet They failed
Problems:
 A +30 year-old targeting teens (we usually watch our age
group, but not always true)
 Tosh.O and RayWilliamJohnson were already there
 Content discovery became more social
 There was no need
27
Shameless Plug:
Practical
Procrastination

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How to make a great video

Editor's Notes

  • #2: https://www.youtube.com/watch?v=w9Sx34swEG0
  • #6: https://www.youtube.com/watch?v=R55e-uHQna0 http://vimeo.com/52014691 http://sandwichvideo.com/
  • #19: Comfort zone, editing, anecdotes.