How to Make Email a Traffic Source
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Email isn't just something that your website traffic leads to. It's a powerful source of both repeat and new traffic. No spamming required. To learn more, check out this short slide deck from my presentation at Authority Intensive 2014 (#Authority2014).
How to Make Email a Traffic Source
- 1. Justin Premick @justinpremick Why Email = Tra鍖c
- 2. 2 Where Does Tra鍖c Come From? Referrals Search & Social Earned Media Paid Media ( but who wants to pay?)
- 3. 3 Search and Social HOW SUBSCRIBERS HELP GET THINGS MOVING
- 4. 4 A Simpli鍖ed Framework 3. Rankings Tra鍖c 1. Subscribers Shares & Follows 2. Shares & Follows Rankings
- 8. 8 What To Ask Of Subscribers Rate/review you on social sites Share your content with friends and followers TO HELP YOUR SOCIAL SIGNALS
- 9. 9 Example: NextDraft ASKING FOR SHARES
- 10. 10 Example: AWeber ASKING FOR REVIEWS
- 11. 11 Earned Media WHAT DOES EMAIL HAVE TO DO WITH IT?
- 12. FAST COMPANY, CONTRIBUTOR GUIDELINES Fast Company prefers submissions from contributors who are leaders in and knowledgeable about the types of industries and topics the publication regularly covers. 12
- 13. FORBES.COM, HOW TO BECOME A FORBES BLOGGER These days, its not enough to be a good writer online. You have to be a smart marketer, your own content factory, your own publicist. If you can do it all, you are golden. If you cannot, you are screwed. 13
- 14. Those big publications you want to get tons of traffic from? ! They need traffic, too. ! This is where email comes in 14
- 15. 15 3 Steps to Earned Media 1. Build and nurture a healthy, responsive email audience. 2. When you pitch, make emailing your audience part of the deal. 3. Deliver the goods. GET A GUEST POST, INTERVIEW, OR COLUMN - THANKS, EMAIL!
- 16. JUSTIN PREMICK Email isnt just the result of traffic. Its also where a lot of your best traffic comes from. No spamming required. 16