How to make money with Social Media
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How to make money with Social Media 犢犖犖 犖犖伍犖犖迦硯犖伍 犖犖犖犢犖о鹸犖犖∇犖迦犖 17 June 2012
How to make money with Social Media
- 1. M a k e M o n e y w it h S o c ia l N E t w o r k
- 2. 犖о鹸 犖 犖∇顕犖犖 : 犖犖迦硯犖 犖 (犖犢 犖 犖 ) 犖犖犖犢 犖 犖 犖 犖∇犖迦犖 犖犖迦牽犖犖 犖 犖犖 : Master Degree 2 Executive MBA Program ,Sasin Graduate Institute of Business Administration of Chulalongkorn University Master Degree 1 Master of Science, Internet & E-Commerce Assumption University Bachelor Degree Architectural, Rangsit University 犖犖犢 犖 犖犖 犢 犖 犖迦犢犖犖犖 犖 犖犖 犖 犖 犖 : Managing Director TARAD DOT COM Co ., Ltd. ( TARAD.com) Vice President Thai E-Commerce Association Consultant Thai Webmaster Association Consultant APEC IBIZ : Thailand Productivity Institute Columnist Bangkok Biz News Newspaper, SME Magazine Radio Host FM 102 Nation Radio. Every Sunday 4.00PM Teacher Silpakorn University See all list at http://www.Pawoot.com/Myself/
- 3. Other Experience My Pocket Book E-Commerce Sell to the World E-Marketing Reach People around the world How to start business with TARAD.com Online Consultant Customer
- 8. 犖犖巌犖犖園犖犖園 犖犖犖犖項犖犖項犖犖謹犖÷顕犖犖朽犖犖伍 犢犖÷厳犖 犢 犖о顕犖 < 犖犢犖犖犖犢犖犖÷検犖朽 < 犖犢犖犖犖о鹸犖犖迦硯犖犖犖 < 犖犢犖犖犢犖犖о顕
- 9. Marketing 2.0 犢犖犖 犖 犖犖о 犖 犖 犢犖犢犖犖÷幻犖÷検犖犖犖犖迦犖ム弦犖犖犢犖 犖÷元犖犖о顕犖÷犖犢犖犖犢犖о犖犖園硯 犖犖犖萎犖迦権犖犢犖迦犖犖園犖犖÷牽犖犖犖犖園硯 犢犖犖朽犖∇硯犖犢犖犖犖÷顕犖犖犖謹犖 犖犖犢犖迦犖犖犖犖犢 犢犖犢犖犖 犖÷顕犖犖犖о犖 犖犖迦犖迦犖項犖ム 犖犢犖迦犖犖劇犖犖犖劇賢 犖犖 犖犖犖犢犖犖犖犖項
- 10. "86% 犖犖犖犖犖犖犖園犖о犖犖÷険犖犢犖÷犢犖犖劇犖 犖犖巌犖犖犖朽犖犖巌犖犢犖迦見犖犖劇賢 Brand 犖犖項犖犖謹犖犖園硯 犢犖犖 犢犖犢 78% 犖犖犖犖犖犖犖園犖о犖犖÷険犖犢犖犖劇犖犢犖 犖犖巌犖犖犖朽犖犖犖犖劇犖犖犖項犖犖謹 Brand"
- 11. Type of Media in Facebook Earned Media (犖犖劇犖犖犖朽犖犖犖犖劇犖犖犖犢犖迦犖犖謹犖÷顕) 犢 Wall, Likes, Share Owned Media (犖犖劇犖犖犖朽犖犖о犖犖伍検犢犖犖犢犖犢) Facebook Pages, Own Wall Content Paid Media (犖犖 犢 犖 犖犢 犖 犖 犖 犢 犖 犢 犖 犖∇犖犖 犖 ) Facebook Ads,
- 12. Earned Media Paid Media
- 13. Social Media 犖犖橿顕犢犖犢犢犖犖巌犖犖萎犖? 犖犖迦牽犖犖園犖犖項 (Brand Awareness) 犢犖犢犖ム犖犢犖 (Customer) 犖 犖犖蹩巌肩犖÷犖園犖犢犖犖園犖ム弦犖犖犢犖 (Engagement) 犖
- 14. 犖о鹸犖犖朽犖迦牽犖犖犢犖迦犖犖迦権犢犖犢犖犢犖迦 Zocial Network 犢犖犖犢犖÷犖犖巌犖犢犖 犖犖橿顕犢犖犢犖犖犖犖項犖犖園 犖犖迦権犖犖巌犖犢犖 (Social Commerce) 犖犖迦権犢犖犢犖犖迦犢犖犖犖犖 (blogger, Online Celeb)
- 15. 犢犖犖犢犖÷犖犖 犖 犖犢 犖 犖犖 犖 犢犖犢 犖 犖犖犖 犢 犖 犖 犖
- 16. 犖∇犖犖劇賢犖犢犖迦犖朽犖犖犖迦犖巌献犖犖橿顕犢犖犢 犢犖犖о犖犖橿顕犖犖о Like 犖犖犖犖迦硯犢犖犖 犢
- 18. 犖犖迦権犖犖 犖 犖犢 犖 (Social Commerce)
- 19. 犖犖園犖犖犖犖犖犖迦牽犖犖劇犖犖犖巌犖犢犖 (Purchasing Funnal) Social Network - Facebook - Twitter Web Site, Blog, VDO, Review E-Commerce
- 20. 犖犖迦牽犖犖園犖犖犖劇犖犖犖巌犖犢犖 (online to online) 犢犖犖犖 犢 犖 犖犖 犢 犢 犖о 犖 犢犖犖犢 (E- Commerce) (Action) Twitter 犖犖犢 犖 犖犖犖迦牽犖犖 犖 犖犖 犢 (Awareness) 犢犖о 犖 Review 犖犖犢 犖 犖犖犖о顕犖÷肩犖犢犖 犖犖 犖 犖犖 犖 犢犖 (Interest & Desire)
- 23. Facebook Ads
- 24. 犢犖犖犖犖迦犖犖о犖犖園犖о険犖犖о顕犢犖ム犢犖犖犢 犢犖犖о犖犖迦犖迦犖巌犖犖 犖犖橿顕犖犖犖園犖о顕犢犖ム犢犖犖犢 Average CTR = 0.054% For Women Ads Click Impression CTR 12,173 13,882,590 0.088% For Men Ads Click Impression CTR 8,146 8,764,221 0.093%
- 27. Logo Brand Specific Brand Event
- 29. Traffic Increase
- 31. 犖∇賢犖犖犖迦権犖犢犖迦 Social Network 犖犖犖 TARAD.com Social Network 犖犖犢犖迦犖∇賢犖犖犖迦権犢犖犢 TARAD.com = 14.73% 犖犖劇犖犖犖迦牽犖犢犖迦 Facebook 犖ム犢犖犖犖犖迦犖園 Facebook 犖犖劇犖犖犖迦牽犖犢犖迦 Twitter 犖犖劇犖犖犖迦牽犖犢犖迦 犢犖о犖犖犖犖犢犖
- 32. Location Marketing 犖犖劇賢 犖犖迦牽犖犖ム顕犖犖犖朽犢犖犢 犖犖萎犖?(Location) 犢犖犢犖 犖犖橿顕犢犖犖犢犖 犖÷顕犖÷元犖犖о犖犢犖о検犢犖犖劇賢犖犖橿顕犢犖犢犢犖犖巌犖犖ム権犖伍犖犢犢犖ム鍵犖犖迦牽 犢 犢 犖犖劇犖犖犖迦牽 (Communication) 犖犖朽犢犖犖犖迦鍵 犢犖犖迦鍵犖犖犖犖園犖犖劇犖犖朽犖犖園犖犢 犢 犢犖犖 : 犖犖迦硯犖伍 犖犖犖犢犖о鹸犖犖∇犖迦犖
- 33. 犢犖犖迦牽犖 犢 犖 犖 犖 犢犖犖犢 犖 犖犖犖犖犖 犖 犢犖犢 犖犖∇ 犖 犖犢犖? Cell Site WIFI GPS 犖犖о顕犖÷犖÷ 犖 犖∇験 犖 km 1 犖犖о顕犖÷犖÷ 犖 犖∇験 犖20-30 m 犖犖о顕犖÷犖÷ 犖 犖∇験 犖 m 1-5 Satellite
- 37. Neme : Ben Jerry Age : 40 Visited : 20 time Likes : Potato and Fish Friends : Gen Moore, Ken Hiland, . Neme : Ben Jerry Age : 40 Visited : 20 time Likes : Potato and Fish Friends : Gen Moore, Ken Hiland, . Neme : Ben Jerry Age : 40 Visited : 20 time Likes : Potato and Fish Friends : Gen Moore, Ken Hiland, . Neme : Ben Jerry Age : 40 Visited : 20 time Likes : Potato and Fish Friends : Gen Moore, Ken Hiland, Neme : Gen Moor Age : 42 . Visited : 28 Likes : Pasta Cheeze Friends : Ben Jerry, Ken Hiland, .
- 38. 犖犖伍犢犖犖∇攻釣犢犖犖犖巌犢仰犖犖ム犖迦姑┯朽犖園犖犖伍牽犖犖巌狆材賢犖犖犖伍 犢 犢 犖犖犖劇賢犢犖÷?
- 39. 犖犢犖犖÷弦犖ム肩犖犖巌犖巌昇犖犖犖犖犖迦犖犖朽 犖犖犖犖朽犖÷顕犖犖犖迦犖犖朽犖朽犖犢犖犖∇ 犢 犖犖犖園犖犖迦犖犖犖犖犖朽犖朽 犢 犢犖犖犖犢犖犖迦検犖犖朽犢犖犢犖 Employee 犖犖犖劇賢 Manager 犖犖萎犖犢犖 Mayor 犢犖÷犢犖犢
- 41. Foursquare + Facebook Place Ranking Where is the Top Check-in Location? Top Location Ranking (Thailand) Ranking by Top Check-in Location and User Full detail of user in each location same as location admin Check how active of your competitor branch or location Check whats people talking about your location Rank of Top Locaton
- 42. Foursquare + Facebook Place Ranking Whats going on in your location? Detail of Location
- 43. 犖犖迦権犢犖犢 犖 犖迦犢犖犖犖犖 (Social Advertising)
- 44. Thailand Twitter Usr Ranking 犖犖園犖犖園犖犖項犢犖犢 Twitter 犖犖朽犖÷犖犖犖巌犖犖迦検犖÷顕犖犖犖朽犖犖伍犢犖犢犖犖 犖
- 46. 犖犖犖о犖犖犖犖о犖 Twitter 犖犖犖犢犖犖迦検犖朽検犖ム犢犖迦犖犢犖迦犖? 犖 www.Tweetvalue.com or http://WhatsMyTwitterAccountWorth.com/
- 47. Video Content Mobile Device 犖犖犖萎肩犖巌犖犖巌犖迦犖犖項犖犖謹犖犢犖ム鍵犖犖迦犖迦犖項犖ム Internet 犖犖о顕犖÷犖犢犖о肩犖項犖犖謹犖犖犖橿顕犢犖犢犖犢犖迦権犖犢犖犖犖迦牽 Upload Video Online Influencer 犢犖ム鍵 Online TV 犢犖犢犖犖園犖犖о顕犖÷犖巌権犖÷検犖迦犖犖謹犖 http://www.youtube.com/user/domepakornlamonline
- 53. Youtube Ranking What Video are Top View, Comment in Youtube Youtube Ranking (Thailand) Ranking by Total View, Daily View, Comment, Rating, Recently Full Detail of Video with Comment By Category of Each Video
- 55. We summarize youtube ranking in infographic
- 56. Instagram : Photo Social Network
- 57. Instagram Ranking Who is Top Influencer with Photo Social Network
- 58. Instagram Ranking Who is Top Influencer with Photo Social Network Instagram Ranking Ranking by Total View, Daily View, Comment, Rating, Recently Full Detail of each user Growth rate, tend or follower Top Location taken photo Top filter used
- 60. Case Study : B__ger King Product : B__ger King Mushroom Swiss Burger Channel : Instagram (Actress & Celeb Influencer), twitter, PR Offline Event (Promotion) Objective : Awareness , Drive Sale Time : 2 14 Apr 2012 before launch this product in 11 Apr 2012 https://www.facebook.com/BurgerKingThailand
- 61. @AerinY @guzjun9 @JanesudaParnto No Twitter Others Yayaying_yay (Deleate Pic) Ploychava @RyBeNANA @NoeyChotika Etc.
- 62. Offline Event & Promotion "犖÷険犖犖犖項検 犖犖о鹸犖 犢犖犖犖犢犢犖犖犖犢 (Mushroom Swiss Burger)" 犢犖÷犖項犖犖犖犢犢犖犖犖犢犖犖犖犢犖犢犖犖犖犖犖犖巌犖犖犖犖朽犖犢犖犖犖巌 犢 犢犖犢犖犖犖犢犖犖犖犢犖犖犖犢犢犖犖犖犢犖犖巌 犖犖園犖犖犖萎犖園犖犖о顕犖÷賢犖犢犖犖∇献犖橿犖迦牽犖犖犖迦犖巌犖項犖犖迦犖犖犖犖犢犖犢犖÷犢犖犖о犢犖犖犖犖園犖犢犖犖巌犖 犖犖謹犖 犖犖迦犢犖犖巌犖犖園硯犖犖萎犖園犖犖謹犖犖朽牽犢犖迦犢犖犖犖犢犢犖犖犖犢 犖犖巌 犖犖朽肩犖迦犖迦肩犖∇顕犖 犖犖迦牽犖迦犖犖 犢犖犖о険 犖 犖犖 犖 犖犖 犢 11 犢犖÷県犖迦権犖 犖犖 犢 犢 犢 犢 犖犖 犢 犖犖犖犖 犖 ! 犖犖犢犖犖犖犢 犢 犖犖犖犢 犢 犖犖犖 犖 犖÷犖 犢犖犖犖迦鍵 犢犖犖犖犢 犢 犖犖犖犢 犖犖 犖 犢犖犖犖 犢犖犖犖犖犖 ! ! 犖犖 犖 犢犖犖 犢 犖 犖÷険 犖 犖犖 犖 犖犖о鹸 犖 犢犖犖犖犢 犢 犖犖犖犢 犖 犖 犖 犖犢 犖 95 犖犖迦 犢犖÷厳 犢 犖 犖犖 犢 犖 犢犖犢 犖 犖犖犖迦犢犖犖犢 1 犢犖犢 犖 犖犖迦犖 55 犖犖迦 犖犖ム賢犖 犖犖 犢 犖 犖о険 犖 http://www.newsplus.co.th/NewsDetail.php?id=42210
- 63. Thailand Online Brand Ranking We ranked Thailand Business who use Social Network as major tools and communications
- 64. Zocial inc. Advance and Unique Social Media Platform Service Cutting Edge Technology to monitor, listening and Analytic what people talk in this Social Network. Including manage social media site and channels. All own development. Z o c ia l in c . P la t f o r m Brand Monitoring System whats people talk about your brand Brand Ranking & Analysis System Where are you compare with competitor
- 65. Why Brand need social Monitoring? Conversation and Participation in Online Community and Social network can reflect consumer perception and attitude towards brands. How can Online Marketing monitor these conversation? Online Offline
- 67. Unique and Cutting edge technology Listening & Monitoring what people talking about Zocial Eye Listening what people in online talking about your brand & product Sentimental Tracking (Positive or Negative) Keywords Monitoring & Tracking, Truly understand local conversation Cross & Integrated platform (Facebook, Twitter, Foursquare, Pantip.com, etc..)
- 68. Tracking What People Talking about You Negative Neural Postive Growth 1,236% Jun 8, 2012 Daily basis tracking data Week over Week Growth GMM and True Visions Case
- 69. Brand Tracking & Monitoring Track people talking about your brand in positive and negative way People Voice Movement, Who make voice? We Will Know Who is talking What are they talking, positive or negative Where they talking Summary of voice Advance Tracking Technology Sentiment Tracking Tracking from many online Where they talk?sources (Facebook, Twitter, Community) Measurement to Number Alert & Notification directly Who saying that Positive or
- 70. Your Brand in News Web Sites Your Brand on News Site Related with People Talking in Online Know Impact from News Site Monitor your brand from News Sites See relation from news with social network and other sites Daily Tracking in News Sites Forget about News Clipping service. News Topic get from Share of Each News News Site Site
- 71. Location Tracking Tracking Branch or Location, See how popular and who is our real customer Map of Location Location of Brand & Branch User Visit Trend of Comment Visitor frequency Name of Location User Comment & Tips Location of Brand or Branch Detail of People traffic and whos there
- 72. Video Brand Tracking Tracking What People Talking About Your Brand in Youtube
- 73. E-mail Alert & Notification Know Exactly What People Talking About You Brand Directly Summary E-Mail Alert Daily report the content that system can capture Report by each channel of content and service Content with Sentiment
- 74. Type of Campaign Own Brand Monitor Know what people taking about your brand Competitor Monitoring Know what competitor movement and what people talking about your competitor Demand Monitoring Know who need and what your product and service, then you can respond back to them
- 77. Expand to South East Asia Tools for SMEs and Corporate to Understand Each Country People Behavior Welcome to AEC ERA
- 78. Summary Large Market & Opportunity Reach People All Over the World 2,000 Million Get the Right Target, Execute the Right Strategy Rich Media & Interactive More effective & Better ROI Awareness, Engagement and Sale.! What are you Waiting For?
- 79. End 犖犖犖犖犖迦検犖犖犖劇賢犖犖項犢犖犖÷弦犖ム犖犖巌検犢犖犖巌検 犢 www.Pawoot.com E-Mail : pawoot@tarad.com Twitter.com/pawoot Facebook.com/pawoot