How To Make More Sales Through Cold Emailing?
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1) The document discusses how a coffee company called Javry used cold emailing to promote their new coffee pods and generate publicity. 2) They created a simple press release page and cold emailed journalists with personalized emails to promote the pods and generate interviews and articles. 3) This resulted in over 400 sample requests, 300% increase in website sessions, 400% increase in direct sales, and 50 new B2B leads.
How To Make More Sales Through Cold Emailing?
- 1. How to make more sales through cold emailing?
- 2. Always start with WHY Practical example: How we get 15 journalists talking about Javry Key learning points Q&A Great companies drink great coffee Summary javry.com
- 3. Always start with why Why the hell would a coffee company use cold emailing ?! javry.com
- 4. Practical example - Press release javry.com Simple page Clear call to action: TEST OUR PODS NOW Press release Step #1
- 5. Practical example - Press release javry.com Step #2 Personalized cold emailing campaign Mail #1 We launch great pods ! Do you want to talk about it ?!
- 6. Practical example - Press release javry.com Mail #2 Did you read my previous email ?! Step #2 Personalized cold emailing campaign
- 7. Practical examples - Press release javry.com 24 bounced 62 contacted journalists 18 replied59 opened email #1 email #2 Interviews / papers Step #3 Prospection results
- 8. Practical examples - Press release javry.com 400 + free samples asked + 300% weekly sessions + 400% direct sales + 50 B2B inbound leads +300% weekly sessions +400% direct sales Step #4 Business results
- 9. - Power of automation (example next slide) - Wrong usage leads to frustration - Wrong target - Wrong message - Wrong setup Key learning points javry.com Tips & tricks - SPAM: automated emails come are sent from your own email address! > One spammy campaigns ruin the rest! - CRM integration: Automated creation of prospect, prospects company and deal based on a trigger (reply, click, etc.) - Automated nurturing thanks to personalized automated emails sent to current customers -
- 10. Key learning points javry.com Prospect was not very happy when he discovered the fact that the emails were automated..
- 11. Key learning points javry.com Prospect apologies for not replying before the 3rd email of the campaign
- 12. Q&A javry.com
- 13. 13 Maxence Lacroix, CEO 0032 498 274 199 maxence@javry.com https://javry.com Your employees deserve Javry quality ASK FOR A FREE SAMPLE Choose knowingly ;-) and your clients