How to organisse blogger trips. TBex Europe 2012
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The document discusses organizing blogger trips and explores the evolving relationship between bloggers, tourists, and destination marketing organizations (DMOs). It questions traditional marketing equations and emphasizes the need to adapt to changing conditions in the travel industry. A quote from Walt Disney highlights the importance of focusing on the future.
How to organisse blogger trips. TBex Europe 2012
- 1. How to Organize Blogger Trips @joantxo @joantxo
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- 19. Traditional equation earn buy Media tourist DMO + = market Trade
- 20. But is this THE new equation ? Blogger 多tourist DMO + = market? Audience
- 23. Times and conditions change so rapidly that we must keep our aim constantly focused on the future. Walt Disney