How to Outsource Your Inbound Marketing Services to Other Agencies
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My presentation at Inbound Conference 2012 on how to leverage outsourcing to increase leverage, minimize risk and grow your marketing age
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How to Outsource Your Inbound Marketing Services to Other Agencies
- 1. The Agency Network Effect how and why to outsource your client work to other agencies.
- 2. Spencer POWELL @spowell24 Fantasy Football Name: Royal Flush #inbound12
- 3. Agenda 1. Why Outsource? 2. What Are Your Goals? 3. Agency Lifecycle 4. Selecting a Partner Agency 5. Executing a Partnership #inbound12
- 4. 1 WHY OUTSOURCE? leverage outsourcing and grow #inbound12
- 5. stack revenue. #inbound12
- 6. Sell 1 Retainer per Month Year 1 Year 2 Year 3 Year 4 Jan $500 $6,500 $12,500 $18,500 Feb $1,000 $7,000 $13,000 $19,000 Mar $1,500 $7,500 $13,500 $19,500 Apr $2,000 $8,000 $14,000 $20,000 May $2,500 $8,500 $14,500 $20,500 Jun $3,000 $9,000 $15,000 $21,000 Dec $6,000 $12,000 $18,000 $24,000 Annualized $72,000 $144,000 $216,000 $288,000 #inbound12
- 7. LEVERAGE It is much easier to put existing resources to better use, than to develop resources where they do not exist. George Soros. #inbound12
- 8. minimize risk. #inbound12
- 9. Ladder Effect (without outsourcing) New Hires Profit Zones #inbound12
- 10. Ladder Effect (with outsourcing) New Hires Profit Zone #inbound12
- 11. 2 GOALS you gotta know where youre going #inbound12
- 12. Goals Scale a 1 person business Grow a small team Grow a large team #inbound12
- 14. grow a small team. #inbound12
- 15. grow a large team. #inbound12
- 16. 3 THE AGENCY LIFECYCLE where is your agency today? #inbound12
- 17. THE AGENCY LIFECYCLE Infant Toddler Child Teen Adult Senior 1 2-3 4-6 7-10 11-15 16+ Team Size ? ? ? ? ? ? Revenue ? ? ? ? ? ? Amount to Outsource #inbound12
- 18. Infant Stage 1 Person $150K in revenue Outsourcing 75-100% #inbound12
- 19. Toddler Stage 2-3 people $300K - $450K in revenue Outsourcing 30-75% #inbound12
- 20. Child Stage 4-6 People $600K - $900K in revenue Outsourcing 20-30% #inbound12
- 21. Teen Stage 7-10 people $1M - $1.5M in revenue Outsourcing 10-20% #inbound12
- 22. Adult Stage 11-15 People $1.7M - $2.2M in revenue Outsourcing 5-10% #inbound12
- 23. Senior Stage 16+ people $2.4M + in revenue Outsourcing 0-5% #inbound12
- 24. THE AGENCY LIFECYCLE Infant Toddler Child Teen Adult Senior 1 2-3 4-6 7-10 11-15 16+ Team Size $150K $300K - $600K - $1M - $1.7M - $2.4M+ Revenue $450K $900K $1.5M $2.2M (avg. $150K/ head) 75-100% 30-75% 20-30% 10-20% 5-10% 0-5% Amount to Outsource (workload) #inbound12
- 25. Selecting a Partner Agency #inbound12
- 26. Partner Agency Checklist info.tmrdirect.com/checklist #inbound12
- 27. How to Execute a Partnership #inbound12
- 28. Conclusion Why Outsource? 1. Stack Revenue 2. Gain Leverage 3. Minimize Risk 4. Achieve Your Goals
Editor's Notes
- #2: HubSpot Keynote will be replaced with the name of your track
- #3: TMR-been in business for 40 years-Hubspot VAR for 2 years-Agency Partnerships and Outsourcing has always been a part of our strategy weve worked with many, many agencies over the years both outsourcing to agencies and being a resource for agenciesSince becoming a VAR, weve been developing and perfecting our inbound marketing service offering so that we can help other inbound agencies and marketing professionals grow
- #6: Image Source: http://www.gadgetgrid.com/2008/11/14/dado-stacking-cubes-the-blues/
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- #26: Image Source: http://www.maurilioamorim.com/2012/01/how-to-form-a-great-partnership/