How to Rank in Google
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The document provides tips on how local businesses can rank higher in Google through paid listings, local listings, and web SEO by focusing on keywords, citations, reviews, and inbound links while also discussing measuring results through tracking rankings, traffic, and revenue.
How to Rank in Google
- 1. How to Rank in Google
- 2. Hello! How consumers search Local listings Paid listings Web SEO Measuring results
- 3. Two Octobers Helps local businesses get customers through online marketing. http://www.鍖ickr.com/photos/adulau/4242287504
- 4. Consumers Primary Source to Find Local Businesses 30% 20% 10% Search Internet Local Print YP Other Engines YP Search Source: TMP Directional Marketing/15miles & comScore, Local Search Usage Study, Q3 2010
- 5. Why Consumers Select a Local Business 30% 20% 10% Business Most Ratings & First Has Print Location Familiar Reviews Result YP Ads Source: TMP Directional Marketing/15miles & comScore, Local Search Usage Study, Q3 2010
- 6. e Search Engines We Use 70% 60% 50% 40% 30% 20% 10% Google Yahoo! Bing Ask AOL Source: Hitwise, 4 weeks ending 01/01/11
- 7. Paid Listings Local Listings Paid Web Listings
- 8. How We Look At Search Results 息 2010, ionadas local LLC and Sentient Services, LP www.ionadas.com, www.sentientservices.com
- 9. http://www.鍖ickr.com/photos/chitrasudar/2785759455/ What About Me? What Should I Focus On?
- 10. It Depends... Image attribution on last slide
- 12. Paid Listings Local Listings Paid
- 13. Claim Your Listing Local SEO
- 14. Mmm Next stop: donuts! bakery Research the keywords people use to 鍖nd businesses like yours. http://www.鍖ickr.com/photos/tanelteemusk/2966785202/
- 15. Pick the right keywords adwords.google.com/select/KeywordToolExternal Local SEO
- 16. Pick the right keywords Local SEO
- 18. Get Reviews Google Local (381M) MerchantCircle (9M) Judys Book (273K) Superpages Local.com (16M) (32M) Dex (5M) Bing Local (48M) Yahoo Local (65M) Insider Pages (5M) Yelp (18M) YP.com (26M) Citysearch (34M) Local SEO Mapquest (78M)
- 19. Get Reviews Google Local (381M) MerchantCircle (9M) Judys Book (273K) Superpages Local.com (16M) (32M) Dex (5M) Bing Local (48M) Yahoo Local (65M) Insider Pages (5M) Yelp (18M) YP.com (26M) Citysearch (34M) Local SEO Mapquest (78M)
- 20. Get Reviews Google Local (381M) MerchantCircle (9M) Judys Book (273K) Superpages Local.com (16M) (32M) Dex (5M) Bing Local (48M) Yahoo Local (65M) Insider Pages (5M) Yelp (18M) YP.com (26M) Citysearch (34M) Local SEO Mapquest (78M)
- 23. Get Citations Use your ubl.org business name, phone Your citys business directory number and Professional associations address consistently Manufacturer websites Press releases & press coverage Contributed articles & blogs Local SEO
- 24. Who is Local SEO for? Everybody Claim & complete your place page Especially when... You 鍖t neatly into a known business category You get foot traf鍖c You have a shot at position #1 Local SEO
- 26. Paid Listings Local Listings Paid
- 27. Geographic Targeting PPC
- 28. Turn it On & O鍖 II can switch it on to hit sales targets or to ll in gaps in my schedule. PPC
- 29. pay your way to the top of results PPC
- 30. Long-tail Keyword Targeting PPC
- 31. ROI 100 clicks generate two conversions, each click costs $1, each conversion costs $50 CPC x Clicks Cost per Acquisition (CPA) = # of Conversions
- 32. ROI The Bakery: clicks cost $0.40, 5% (5/100) convert to sales. CPA = $8 Too Much!
- 33. ROI The Furniture Restorer: clicks cost $2.00, 2% (2/100) convert to sales. CPA = $100 Just Right!
- 34. Who is PPC for? Businesses that Have a good idea of the value of a lead But not so much when ... Dont rank well in local SEO The value of a lead is low Can afford CPC & People dont tend to search for management costs what you sell Do business in a You have a long sales cycle region, not just a town PPC
- 36. Paid Listings Local Listings Paid Web Listings
- 37. Mmm Next stop: donuts! bakery Keyword research bene鍖ts local listings, paid listings and web SEO. http://www.鍖ickr.com/photos/tanelteemusk/2966785202/
- 38. Unique, accurate page titles Sitemap.xml Duplicate content and meta description tag No cloaking Human-readable URLs Keyword-heavy links On-Site Factors No links to web spam sites Frequent server downtime H tags used for important content Invisible text Low content to code ratio Alt tags on images Uncrawlable text Keyword prominence Keyword-rich domain name Write good quality content. Keyword font size Keyword in alt text Robots.txt Keyword phrase order Ef鍖cient linking to all pages Write each page to highlight Keyword font size Quality of other sites you link Valid internal links to one or two keywords. Go deep. Intra-site linking Keyword phrase order Location in site hierarchy Important content is text, not Valid internal links Page 鍖le size Page load time graphics. Avoid Flash. URL length Intra-site linking Keyword proximity Keyword stuf鍖ng Page 鍖le size Number of links on a page Excessive cross-linking URL length Frequency of page updates Updating content too Keyword stuf鍖ng Domain age frequently Too many hyphens in URL Keyword density Excessive javascript Page theming & consistency Topic of other sites you link Using frames Age of page vs. age of site to Single pixel links Overuse of H1 tags Web SEO
- 39. Get Inbound Links ubl.org Use your business name Your citys business directory consistently Professional associations & always try Manufacturer websites to get a link Press releases & press coverage Contributed articles & blogs Web SEO
- 40. Who is Web SEO for? Especially when... Local results arent shown for some % of your keywords Everybody Youre trying to reach a national Cover the basics audience Youve got lots of content or products covered on your website Expertise is an important part of your business Web SEO
- 42. Track Ranking
- 43. Measure Tra鍖c
- 45. Local Online Marketing Twitter: @TwoOctobers Blog: www.TwoOctobers.com/blog Facebook: Two Octobers
- 46. How to Rank in Google Additional image credits, slide 11 http://www.鍖ickr.com/photos/autohistorian/4936499517/ http://www.鍖ickr.com/photos/27745117@N00/3901450063/ http://www.鍖ickr.com/photos/thetruthabout/4600646376/ http://www.鍖ickr.com/photos/mr_t_in_dc/2936284329/ http://www.鍖ickr.com/photos/dan4th/3107012507/