How to save $000s on your PR and marketing activities
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An overview of how startups and small businesses can save $000s on PR & marketing activities and increase success
How to save $000s on your PR and marketing activities
- 1. Would you like to save $000s of dollars on PR activity?
- 2. what's your riskiest communications assumption?
- 3. public relations = relationships
- 7. so what?!
- 11. Commercial goal
- 13. 0 - 10
- 15. Measure progress
- 16. PR is not a numbers game
- 17. Relationships Conversations Timing Delivery Mechanism
- 18. Run experiments
- 19. Relationships Conversations Timing Delivery Mechanism
- 20. Relationships Conversations Timing Delivery Mechanism
- 21. Relationships Conversations Timing Delivery Mechanism
- 22. Relationships Conversations Timing Delivery Mechanism
- 24. R + A = O
- 25. Measuring PR = relationship strength
- 26. Measuring marketing = actions
- 27. Measuring publicity = noise