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SELF-PUBLISH A
B O O K
How to
by Guy Kawasaki
I N T R O D U C T I O N
In?the?old?days,?the?only?way?for?writers?to?publish?a?book?was
through?a?publisher.?This?meant?finding?an?agent,?pitching
editors,?and?hoping?that?one?of?them?likes?it.?Then?writers?would
lose?control?of?their?books?because?the?editor?and?publisher
would?oversee?content,?interior?design,?cover?design,?sales,?and
marketing.
Those?days?are?gone?because?of?the?rise?of?self-publishing.?
Now?writers?can?publish?their?own?books?and?
control?their?own?destiny.
F O R T H E R I G H T
R E A S O N S
Write
4 G O O D R E A S O N S T O W R I T E
(a)?You?have?accumulated?knowledge
that?merits?sharing;?
(b)?You?want?to?further?an?idea?that
benefits?mankind;?
(c)?You?want?to?entertain,?amuse,?or
inspire?people;?
(d)?You?want?conquer?the?intellectual
challenge?of?writing?a?book.
T H E R I G H T
T O O L S
Use
T H E S E A R E T H E T O O L S I U S E
(a)?Microsoft?Word?(writing)
(b)?Adobe?InDesign?(layout)
(c)?Evernote?(collecting?anything)
(d)?Dropbox?(backing?up)
The?single?biggest?mistake?authors
make?is?waiting?until?their?book?is
done?to?start?working?on?social?media.
M A R K E T I N G P L A T F O R M
S O C I A L M E D I A
Build a
Start immediately!
K I N D L E P L A T F O R M
A M A Z O N ' S
Start with
O N
D E M A N D
UsePrint
Paying?more?for?print?on?demand?sure
beats?eating?900?copies?when?your
sales?don¡¯t?meet?your?expectations.
T H E
C R O W D
Tap
T A P T H E C R O W D
The?crowd?is?a?beautiful?thing.?It?has?helped?me
complete?my?outlines,?provided?me?with?stories?to
illustrate?my?concepts,?content?edited,?copyedited,
reviewed?for?Amazon,?and?evangelized?my?books.?If?I
had?to?put?a?number?to?it,?I¡¯d?guesstimate?that?feedback
from?the?crowd?makes?my?books?50?percent?better.?
Your?goal?should?be?to?produce
a?book?that?is?better?than?a
New?York?publisher¡¯s.
P R O F E S S I O N A L S
Hire
H I R E A P R O
There?are?three?ways?that?a?book?can?scream,
¡°self-published?by?an?amateur:¡±?
Your?goal?should?be?to?produce?a?book?that?is
better?than?a?New?York?publisher¡¯s¡ªthink
¡°artisanal?publishing.¡±?
(a)?Lousy?interior?design
(b)?Crude?fonts
(c)?Poor?copyediting
P O S T A G E S T A M P
Think
T H I N K P O S T A G E S T A M P
There?is?a?fourth?way?that?a?book?can?scream?¡°self-published,¡±
and?that¡¯s?a?lousy?cover.?Canva,?the?company?that?I?work?for,
offers?a?series?of?free?templates?to?help?you?design?a
professional?looking?cover.?You?can?also?hire?a?professional?for
$1,000?to?design?your?cover,?but?I?encourage?you?to?at?least
try?making?your?cover?from?one?of?our?templates.?The?most
important?thing?about?your?cover?is?that?it?looks?great?when
it¡¯s?the?size?of?a?postage?stamp?because?that¡¯s?the?format?that
people?will?see?most?of?the?time.
Y O U R
e B O O K
Test
You cannot quit your way to success.
But?you¡¯ll?never?know?unless?you?try,?and?you
never?give?up.?
?
My?last?piece?of?advice?is?don't?give?up.
It?may?take?years?to?be?a?successful?author.
You?cannot?quit?your?way?to?success..
Good luck on your self-
publishing journey!
D E S I G N E D i n
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