How to sell User Experience?
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Presentation on User Experience Camp Europe 2011 in Berlin. If you have any questions or tips, don't hesitate to contact me on e-mail jiri.sekera@refresh.cz or Twitter @signalizer.
How to sell User Experience?
- 1. Jiri Sekera How to sell User Experience
- 3. AAA Rated Speaker I was Asocial Arrogant Absolutely bad in business
- 5. ISO 9241-210 a person's perceptions and responses that result from the use or anticipated use of a product, system or service user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use
- 6. Who cares ?
- 7. Competitive advantage 1) Functionality 2) Usability 3) Accessability 4) Look 5) User Experience
- 8. What's UX with me?
- 9. What's UX with me?
- 10. Personas!
- 11. Boss
- 12. Marketing
- 13. Account Manager
- 14. Project Manager
- 16. Stakeholders 1) Boss 2) Marketing 3) Account Manager 4) Project Manager 5) Developers & Designers
- 17. Stakeholders 1) Boss 2) Marketing 3) Account Manager 4) Project Manager 5) Developers & Designers
- 18. Stakeholders 1) Boss 2) Marketing 3) Account Manager 4) Project Manager 5) Developers & Designers
- 19. Fear!
- 20. Stakeholders 1) Boss 2) Marketing 3) Account Manager 4) Project Manager 5) Developers & Designers
- 22. Be Impeccable With Your Word
- 23. Dont take Anything Personally
- 24. 3 person view rd You Client Parent Parent Adult Adult Child Child
- 26. Always Do Your Best but no more!
- 27. Conclusion 1) UX matters! 2) Know your role 3) Sell benefits, not actions 4) Think about UX of yourself 5) Be Impeccable With Your Word 6) Dont take Anything Personally 7) Dont Make Assumptions 8) Always Do Your Best but no more!