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How to Start a Jewellery E-Commerce Brand 22-05-22.pptx

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YRC is an experienced management consulting firm that offers consulting expertise and knowledge in the jewellery industry. Can assist with every aspect of an ecommerce jewellery business Improve your chances of succeeding in the online competitive market.

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HOW TO START A JEWELLERY E- COMMERCE BRAND? 1
INDEX Identify your niche E-commerce business strategy Ecommerce business plan UI/UX Design & Website Development Standard operations procedures Build your integration ecosystem. Inventory management Online Marketing The Pre-launch Strategy The Launch Day About YRC consultancy Conclusion 2
IDENTIFY YOUR NICHE 01 INDEX 3
Considering the crowded market, your first step should be to determine your niche Select whether you want to sell Fashion jewellery, Body jewellery, Handmade jewellery, Plated jewellery, Vintage jewellery, or Classic gold jewellery. Identify your niche INDEX 4
02 E-COMMERCE BUSINESS STRATEGY INDEX 5
As a business owner, you need to figure out what is the best product, offering the best ROI. Forecast the demand for your product Keyword tool dominator (KTD) helps to get data on demand for jewellery country-wise. E-commerce business strategy INDEX 6
Various strategies that can you then accordingly think of :- Operations strategy IT strategy HR strategy Branding strategy E-commerce business strategy INDEX 7
Operations strategy Defining an operations strategy means determining how an organization will produce and deliver the jewellery. Each step a company takes in the process of manufacturing or delivering jewellery, and every decision regarding these operations is part of the operations strategy. IT strategy The use of new technologies, such as artificial intelligence and big data, requires a lot of reliable data to be effective. Analysing, collecting, and processing data are all part of an IT strategy. IT strategy also outlines the types of software it will use, payment gateway integration, etc. INDEX 8
HR strategy An HR strategy is a companys overall plan to manage its human capital and to align it with its business objectives. All major HR functions, such as hiring, performance appraisal, development, and compensation, are guided by the Human Resource strategy. Branding strategy The e-commerce branding strategies for your jewellery business include the logo, brand colors, brand story, packaging, tagline, photography guidelines & all the other ways to highlight the brand image and credibility. INDEX 9
E-COMMERCE BUSINESS PLAN 03 INDEX 10
Business plan must include executive summary, market research, information about the kind of jewellery youll sell along with your detailed financial plan and the money you will invest in setting up the online store. Should also include potential revenue, projected sales (next 3 years), margins, operating costs, return on investment, tax implications, gross and net profits, and break-even sales. E-commerce business plan INDEX 11
UI/UX DESIGN & WEBSITE DEVELOPMENT 04 INDEX 12
Customers should interact with your website Convert more visitors into sales by UI/UX and website development Jewellery description should be clear, well-written, and keyword-rich Give attention to shopping cart features, catalogue management, ecommerce payment system, cross-selling features, and much more. UI/UX Design & Website Development INDEX 13
STANDARD OPERATIONS PROCEDURES 05 INDEX 14
Standard Operations and Procedures of the organization are the most significant. SOPs manage various aspects of the jewellery business like: Inventory Control Supply Chain Efficiency People Management Safety and Security Standard operations procedures INDEX 15
Inventory Control To minimize the possibility of misplacing any of these items, all the employees should adhere to the SOPs when taking care of the inventory Supply Chain Efficiency Jewellery businesses must follow a supply chain consisting of planning, procurement, sourcing, inventory optimization, warehouse management, and logistic distribution. By managing SOPs, a company is able to avoid wastage of any kind of resources and create a smooth working environment. INDEX 16
People Management There will be a great deal of difficulty for a company if the right person cannot be found at the right time to perform its duty. Supply Chain Efficiency The jewellery business has a greater risk of theft and robberies. So, if you are planning to take the Omni channel approach and run an offline jewellery store as well, you can prevent any kind of miss happening by having well-documented SOPs. INDEX 17
BUILD YOUR INTEGRATION ECOSYSTEM. 06 INDEX 18
Build your integration ecosystem. INDEX Jewellery businesses require several pieces of software to run effectively, like :- Making payment through a payment processor Maintain a real-time picture of your jewellery business operations with order management and fulfilment software. Marketing automation programs include email marketing, social media, etc. Address verification software helps make checkout easier, In order to execute a successful customer service strategy, you can use a variety of tools like live chat software or Chabot, messaging centres, and knowledge hubs having answers to FAQs.. 19
07 INDEX INVENTORY MANAGEMENT 20
INDEX You can minimize holding costs by knowing when to replenish them and when to buy materials for manufacturing them. If items are not replenished when necessary or if overstocking occurs, the company can lose revenue due to unmet sales targets and unsatisfied customers. If you are selling online, it can be overwhelming, especially if you receive many inquiries and sales as you may end up overselling your jewellery. Hence managing your inventory properly is critical. Inventory management 21
ONLINE MARKETING 08 INDEX 22
Increase sales by Establishing a social media presence, Creating loyalty incentives, Optimizing your website, and With paid advertising. Testimonials and product reviews are also crucial components Online Marketing INDEX 23
THE PRE-LAUNCH STRATEGY 09 INDEX 24
The Pre-launch Strategy INDEX Using a small budget and a few customers, you should test out the software that has been implemented for your jewellery business and then conduct a pre-launch to see if theres any scope of improvement. 25
THE LAUNCH DAY 10 INDEX 26
Selling jewellery online is a balance between technology, marketing strategy, and human operations. With the right technologies and process automation, you can ensure that customers are delighted with their experience with your brand. In addition to implementing the steps outlined above, you may also use ecommerce consulting services like YRC to start an online jewellery business. The Launch Day INDEX 27
ABOUT YRC CONSULTANCY 11 INDEX 28
YRC is an experienced management consulting firm that offers consulting expertise and knowledge in the jewellery industry. Can assist with every aspect of an ecommerce jewellery business Improve your chances of succeeding in the online competitive market. About YRC consultancy INDEX 29
CONCLUSION 08 INDEX 30
Identify market, plans and strategies before starting online business. Website design helps to gain customers. Several pieces of software helps to run business effectively. SOP is significant for online jewellery business. Conclusion INDEX 31
FOR MORE DETAILS To know more about " How to Start a Jewellery E-Commerce Brand?", visit: https://www.yourretailcoach.in/how-to-start-a-jewelry- ecommerce-brand/ For India & South Asia: https://www.yourretailcoach.in/ For Dubai & Middle East: https://www.yourretailcoach.ae/ For Africa: https://www.yourretailcoach.africa/ Business Process Xperts: https://www.businessprocessxperts.com/ INDEX 32
Your Retail Coach Email: consult@mindamend.net THANKS! INDEX 33

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How to Start a Jewellery E-Commerce Brand 22-05-22.pptx

  • 1. HOW TO START A JEWELLERY E- COMMERCE BRAND? 1
  • 2. INDEX Identify your niche E-commerce business strategy Ecommerce business plan UI/UX Design & Website Development Standard operations procedures Build your integration ecosystem. Inventory management Online Marketing The Pre-launch Strategy The Launch Day About YRC consultancy Conclusion 2
  • 4. Considering the crowded market, your first step should be to determine your niche Select whether you want to sell Fashion jewellery, Body jewellery, Handmade jewellery, Plated jewellery, Vintage jewellery, or Classic gold jewellery. Identify your niche INDEX 4
  • 6. As a business owner, you need to figure out what is the best product, offering the best ROI. Forecast the demand for your product Keyword tool dominator (KTD) helps to get data on demand for jewellery country-wise. E-commerce business strategy INDEX 6
  • 7. Various strategies that can you then accordingly think of :- Operations strategy IT strategy HR strategy Branding strategy E-commerce business strategy INDEX 7
  • 8. Operations strategy Defining an operations strategy means determining how an organization will produce and deliver the jewellery. Each step a company takes in the process of manufacturing or delivering jewellery, and every decision regarding these operations is part of the operations strategy. IT strategy The use of new technologies, such as artificial intelligence and big data, requires a lot of reliable data to be effective. Analysing, collecting, and processing data are all part of an IT strategy. IT strategy also outlines the types of software it will use, payment gateway integration, etc. INDEX 8
  • 9. HR strategy An HR strategy is a companys overall plan to manage its human capital and to align it with its business objectives. All major HR functions, such as hiring, performance appraisal, development, and compensation, are guided by the Human Resource strategy. Branding strategy The e-commerce branding strategies for your jewellery business include the logo, brand colors, brand story, packaging, tagline, photography guidelines & all the other ways to highlight the brand image and credibility. INDEX 9
  • 11. Business plan must include executive summary, market research, information about the kind of jewellery youll sell along with your detailed financial plan and the money you will invest in setting up the online store. Should also include potential revenue, projected sales (next 3 years), margins, operating costs, return on investment, tax implications, gross and net profits, and break-even sales. E-commerce business plan INDEX 11
  • 12. UI/UX DESIGN & WEBSITE DEVELOPMENT 04 INDEX 12
  • 13. Customers should interact with your website Convert more visitors into sales by UI/UX and website development Jewellery description should be clear, well-written, and keyword-rich Give attention to shopping cart features, catalogue management, ecommerce payment system, cross-selling features, and much more. UI/UX Design & Website Development INDEX 13
  • 15. Standard Operations and Procedures of the organization are the most significant. SOPs manage various aspects of the jewellery business like: Inventory Control Supply Chain Efficiency People Management Safety and Security Standard operations procedures INDEX 15
  • 16. Inventory Control To minimize the possibility of misplacing any of these items, all the employees should adhere to the SOPs when taking care of the inventory Supply Chain Efficiency Jewellery businesses must follow a supply chain consisting of planning, procurement, sourcing, inventory optimization, warehouse management, and logistic distribution. By managing SOPs, a company is able to avoid wastage of any kind of resources and create a smooth working environment. INDEX 16
  • 17. People Management There will be a great deal of difficulty for a company if the right person cannot be found at the right time to perform its duty. Supply Chain Efficiency The jewellery business has a greater risk of theft and robberies. So, if you are planning to take the Omni channel approach and run an offline jewellery store as well, you can prevent any kind of miss happening by having well-documented SOPs. INDEX 17
  • 19. Build your integration ecosystem. INDEX Jewellery businesses require several pieces of software to run effectively, like :- Making payment through a payment processor Maintain a real-time picture of your jewellery business operations with order management and fulfilment software. Marketing automation programs include email marketing, social media, etc. Address verification software helps make checkout easier, In order to execute a successful customer service strategy, you can use a variety of tools like live chat software or Chabot, messaging centres, and knowledge hubs having answers to FAQs.. 19
  • 21. INDEX You can minimize holding costs by knowing when to replenish them and when to buy materials for manufacturing them. If items are not replenished when necessary or if overstocking occurs, the company can lose revenue due to unmet sales targets and unsatisfied customers. If you are selling online, it can be overwhelming, especially if you receive many inquiries and sales as you may end up overselling your jewellery. Hence managing your inventory properly is critical. Inventory management 21
  • 23. Increase sales by Establishing a social media presence, Creating loyalty incentives, Optimizing your website, and With paid advertising. Testimonials and product reviews are also crucial components Online Marketing INDEX 23
  • 25. The Pre-launch Strategy INDEX Using a small budget and a few customers, you should test out the software that has been implemented for your jewellery business and then conduct a pre-launch to see if theres any scope of improvement. 25
  • 27. Selling jewellery online is a balance between technology, marketing strategy, and human operations. With the right technologies and process automation, you can ensure that customers are delighted with their experience with your brand. In addition to implementing the steps outlined above, you may also use ecommerce consulting services like YRC to start an online jewellery business. The Launch Day INDEX 27
  • 29. YRC is an experienced management consulting firm that offers consulting expertise and knowledge in the jewellery industry. Can assist with every aspect of an ecommerce jewellery business Improve your chances of succeeding in the online competitive market. About YRC consultancy INDEX 29
  • 31. Identify market, plans and strategies before starting online business. Website design helps to gain customers. Several pieces of software helps to run business effectively. SOP is significant for online jewellery business. Conclusion INDEX 31
  • 32. FOR MORE DETAILS To know more about " How to Start a Jewellery E-Commerce Brand?", visit: https://www.yourretailcoach.in/how-to-start-a-jewelry- ecommerce-brand/ For India & South Asia: https://www.yourretailcoach.in/ For Dubai & Middle East: https://www.yourretailcoach.ae/ For Africa: https://www.yourretailcoach.africa/ Business Process Xperts: https://www.businessprocessxperts.com/ INDEX 32
  • 33. Your Retail Coach Email: consult@mindamend.net THANKS! INDEX 33