How To Successfully Sell Your Expertise Wth Empathy
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This document outlines the objectives and strategies of a proposed travel retail kiosk. The kiosk aims to deliver an exciting experience for travelers through selling CDs, DVDs, and leisure products. Key objectives include achieving 41% gross margins and $6,700 in yearly sales per square foot with 15% annual sales growth. The marketing strategy targets fashion-conscious customers under 35 through celebrity endorsements, giveaways, and targeted advertising promoting reggae music and Jamaican culture.
How To Successfully Sell Your Expertise Wth Empathy
- 1. Welcome !
- 2. Mission Profitably deliver an exciting experience for travellers Provide a range of CDs, DVDs and leisure products
- 4. Front
- 5. Other Views
- 7. Margins
- 8. Yearly Sales
- 9. Objectives Gross Margin 0f 41% in 2005 US $6700 per square foot in 2005 15% Annual Sales Growth
- 10. Approach Sell travellers a memorable experience, not a commodity Generate excitement and delight
- 11. Marketing Strategy Live and direct in kiosk reggae music celebrity autograph signings Sean Paul, Shaggy and 30 other big names already signed up Surprise giveaways Targeted advertising
- 12. Marketing Strategy Target fashion conscious under 35 age group (70% of customers) Maintain broad enough range to meet the tastes of older travellers
- 13. Endorsed By Sean Paul Reggae Grammy Award 2003 MTV Europe, Best New Act Award 2003 Top of Billboard Year End Reggae Artist and Reggae Album Charts 2003
- 14. Supported By Shaggy Reggae Grammy Award 1995 #1 New York Reggae Chart 2003
- 15. Reggae, fun and fashion Puma and Jamaica are a perfect match for a global collaboration. Jamaicas history, culture and spirit complement PUMAs trademark style Stephen Cocca,PUMA Marketing Manager, 2003
- 16. Win-Win Boost export earnings Promote the tourism product Strengthen global brand Complement MBJs transformation plans