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How To Successfully Stage And Sell Your Home

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Linda Leyble

How to sell your home more successully - using effective marketing strategies and home staging techniques

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How to Successfully Stage and Sell Your Home Linda Leyble Beautiful Staged Homes www.beautifulstagedhomes.com
Seminar Objectives Open your mind to some things you may not have thought of previously Think of your homedifferently What staging isand isnt Immediately start implementing ideas Know that you have more control over the situation that you thought
My Background and Qualifications Art and design Personal experience in selling Being the small fish in a large pond Business and marketing background My belief in covering all your bases
Background and History When staging started, by whom & why My personal involvement with it Philosophy and psychology of staging
Staging Statistics NAR statistics show that professionally staged homes sell nearly 50% faster than non-staged homes Staging not only speeds up the sales process, but also helps to increase the selling price from 6-11% higher than non staged Staged homes usually appraise higher
Its Not Your Fathers Real Estate Market You cant just put up a For Sale sign There are many homes for sale so your competition is greater Buyers have greater expectations Challenging times = New strategies
Nearly 90% of Home Searches Start Online
How Your Home Looks Online Is more important than ever Nearly 90% of prospective buyers make their assessments of homes online before they see a home Staging make your home more beautiful online and in flyers
Marketing 101 How product marketers market H o w n e w ho m e b u i l d e r s m a r k e t H ow s t or e s merchandize How people sell their cars When you put your home on the market it becomes a product
How to Capitalize Not Capitulate Marketing-wise: How do you appeal to a wider range of buyer? How do you over-shadow the competition? How do you sell without reducing the price? How do you minimize/eliminate possible buyer objections? How do you appeal to the first-time home buyer/female buyer?
Single Women: Fast Growing Segment of the Home Buying Market
First-Time Home Buyer Market Nearly 40% of recent sales were first time home buyers Lawrence Yun, Chief Economist of NAR, stated the tax credit is having the intended impact of bringing buyers into the market . Extension is likely
Target Marketing for Your Home First Time Homebuyers: Single women, men and young couples Downsizing couples The Efficiency Expert The Entertainer The Family First Buyer The Green Buyer The Multi-Tasking Mom The Luxury Buyer Making sure your home appeals to your most likely buyer
Its a Great Time to Sell If Youre Prepared First-time homebuyers tax credit may get extended (and may increase to $15,000 and may go beyond just first time homebuyers) Mortgage rates are historically low More buyers looking online greater ability for your house to be found Home sellers have control: Control over the priceand control over how the property looks
Staging Your Home Gives You the Edge Staging your home will help you to appeal to the widest range of buyer Why? Staging is about preparing your house for sale so that it appeals to many buyers not just YOU But I love my 2,000 knickknacks, teal wall-to-wall carpet and pink rose wallpaper How many people have furniture that will go with it?
Stage it Before You List It Not After Youve Shown It
First Impressions: If You Cant See It You Cant Sell It
First Impressions Should be Great Curb Appeal is Critical Buyers make up their minds in 10 seconds, as they are pulling into your driveway - Mowweedplantcleansweep - New welcome mat - Paint your front door and shutters etc - Make it memorable! - If first impressions are not favorable the buyers wont ring the doorbell - If online pictures look bad no calls
If You Can Smell It You Cant Sell It Story of the house flipper and his beautifully redone investment property with mildew Pets Smoking Ethnic cooking Make sure you neutralize before listing
Staging Isnt Making a house look pretty and ignoring things that really need to be done Tying ribbons around your towels, lighting candles, playing soft music and displaying floral arrangements About decorating About YOU your tastesyour reality About making you comfortable and happy
Its Not About Your Comfort
Its Not About Your Personal Preferences
Staging Is Showing the buyer a clean and organized home Helping the buyer visualize themselves living there Free of personal items: Family photos prevent the buyer from mentally moving in Neutral decor: Strong colors and highly personal decorating tastes prevent the buyer from seeing themselves in your home
How You Live in a Home & How You Sell it are Two Different Things
Staging Is Preparing your home so that it appeals to the widest range of buyer Defining the space showing the buyer how to live in the home Improving your home doing upgrades that are in line with your neighborhood and the price of your home. A deferred decision = a price deduction Showing the rooms key features highlighting its assets
Staging Is Creating a home that is uncluttered and serene Creating a moodFashioning a dream Giving prospective buyers an idea of how beautiful their lives could be if they buy your home Creating a home that buyers will want to linger in& make an offer
Remove Clutter: First & Foremost
A Beautiful Uncluttered Display
The Quality & Number of Offers You Receive are Direct Reflections of the Perceived Condition of Your Home
Closets Tell the Buyer How Well-Cared For Your Home Is
Reality
The Dream
油
Kitchens and Baths Sell the Home Kitchens should be the #1 room you improve and stage. Great kitchens sell! Master baths, powder rooms and secondary bathrooms are key rooms to improve in order to facilitate the sale
Before
During
After
The Reality Before staging: Dated 70s kitchen
The Dream After Staging: Light, clean, move-in ready
Before
After
Our Kitchen Before
京艶韓看姻艶
Our Kitchen After
Before: Not memorable
After: A Mantle to Remember
京艶韓看姻艶
粥韓岳艶姻
Focal Points are Important Play up your homes best features Focal points will be remembered by the buyer Your home will stand out from the competition
Before: Dated Furnishings, Artwork, Carpet, Lighting & Wall Color
After: New paint color, wood flooring, simple art and accessories
油
Staging Secret A home should not reveal The gender of the owner The age of the owner The religion of the owner Any distress on the part of the seller Avoid anything controversial
Selling Your House When Its Vacant
Vacant Houses Are soulless and leave the buyer wondering about how to use the space Make the buyer wonder if their furniture will fit in the space Allow the buyer to focus in on every single flaw Foster a cold feeling for the buyer Do not promote the buyer to linger Only 10% of the population has the vision to imagine what could be
Design Secret: Make Your Rooms Seem Tall
Use Neutral Colors
All it needs is a little paint - Little Edie Beale of Grey Gardens
Neutral Colors I Suggest BM Monroe Beige (warm beige) BM Grant Beige (sophisticated neutral, with a slight teal/blue overcast): Great Bedroom Color BM Shaker Beige: An Interior Designer Favorite. Ceilings Never white. Use a cream like BM OC-94, which is also great for trim
Eliminate Excess & Re-Arrange Furniture Will make your rooms more spacious Try putting some pieces on the diagonal it can help widen a room while it gives interest Extra chairs, chests etc should be put away you want to sell the spacenot the stuff. Spacious rooms SELL! It costs nothing to do thisexcept time
Before
After
Lighting Is Important At least 3 sources of light in each room Lights on throughout the house Curtains and blinds should be open (except of a view that is undesirable) Get rid of vertical blinds, if possible. If not at least open them completely to let light in Eliminate heavy draperies; Sheers are best
SoStage Your Home Thank you for attending the seminar! Go forthand stage!

More Related Content

How To Successfully Stage And Sell Your Home

  • 1. How to Successfully Stage and Sell Your Home Linda Leyble Beautiful Staged Homes www.beautifulstagedhomes.com
  • 2. Seminar Objectives Open your mind to some things you may not have thought of previously Think of your homedifferently What staging isand isnt Immediately start implementing ideas Know that you have more control over the situation that you thought
  • 3. My Background and Qualifications Art and design Personal experience in selling Being the small fish in a large pond Business and marketing background My belief in covering all your bases
  • 4. Background and History When staging started, by whom & why My personal involvement with it Philosophy and psychology of staging
  • 5. Staging Statistics NAR statistics show that professionally staged homes sell nearly 50% faster than non-staged homes Staging not only speeds up the sales process, but also helps to increase the selling price from 6-11% higher than non staged Staged homes usually appraise higher
  • 6. Its Not Your Fathers Real Estate Market You cant just put up a For Sale sign There are many homes for sale so your competition is greater Buyers have greater expectations Challenging times = New strategies
  • 7. Nearly 90% of Home Searches Start Online
  • 8. How Your Home Looks Online Is more important than ever Nearly 90% of prospective buyers make their assessments of homes online before they see a home Staging make your home more beautiful online and in flyers
  • 9. Marketing 101 How product marketers market H o w n e w ho m e b u i l d e r s m a r k e t H ow s t or e s merchandize How people sell their cars When you put your home on the market it becomes a product
  • 10. How to Capitalize Not Capitulate Marketing-wise: How do you appeal to a wider range of buyer? How do you over-shadow the competition? How do you sell without reducing the price? How do you minimize/eliminate possible buyer objections? How do you appeal to the first-time home buyer/female buyer?
  • 11. Single Women: Fast Growing Segment of the Home Buying Market
  • 12. First-Time Home Buyer Market Nearly 40% of recent sales were first time home buyers Lawrence Yun, Chief Economist of NAR, stated the tax credit is having the intended impact of bringing buyers into the market . Extension is likely
  • 13. Target Marketing for Your Home First Time Homebuyers: Single women, men and young couples Downsizing couples The Efficiency Expert The Entertainer The Family First Buyer The Green Buyer The Multi-Tasking Mom The Luxury Buyer Making sure your home appeals to your most likely buyer
  • 14. Its a Great Time to Sell If Youre Prepared First-time homebuyers tax credit may get extended (and may increase to $15,000 and may go beyond just first time homebuyers) Mortgage rates are historically low More buyers looking online greater ability for your house to be found Home sellers have control: Control over the priceand control over how the property looks
  • 15. Staging Your Home Gives You the Edge Staging your home will help you to appeal to the widest range of buyer Why? Staging is about preparing your house for sale so that it appeals to many buyers not just YOU But I love my 2,000 knickknacks, teal wall-to-wall carpet and pink rose wallpaper How many people have furniture that will go with it?
  • 16. Stage it Before You List It Not After Youve Shown It
  • 17. First Impressions: If You Cant See It You Cant Sell It
  • 18. First Impressions Should be Great Curb Appeal is Critical Buyers make up their minds in 10 seconds, as they are pulling into your driveway - Mowweedplantcleansweep - New welcome mat - Paint your front door and shutters etc - Make it memorable! - If first impressions are not favorable the buyers wont ring the doorbell - If online pictures look bad no calls
  • 19. If You Can Smell It You Cant Sell It Story of the house flipper and his beautifully redone investment property with mildew Pets Smoking Ethnic cooking Make sure you neutralize before listing
  • 20. Staging Isnt Making a house look pretty and ignoring things that really need to be done Tying ribbons around your towels, lighting candles, playing soft music and displaying floral arrangements About decorating About YOU your tastesyour reality About making you comfortable and happy
  • 21. Its Not About Your Comfort
  • 22. Its Not About Your Personal Preferences
  • 23. Staging Is Showing the buyer a clean and organized home Helping the buyer visualize themselves living there Free of personal items: Family photos prevent the buyer from mentally moving in Neutral decor: Strong colors and highly personal decorating tastes prevent the buyer from seeing themselves in your home
  • 24. How You Live in a Home & How You Sell it are Two Different Things
  • 25. Staging Is Preparing your home so that it appeals to the widest range of buyer Defining the space showing the buyer how to live in the home Improving your home doing upgrades that are in line with your neighborhood and the price of your home. A deferred decision = a price deduction Showing the rooms key features highlighting its assets
  • 26. Staging Is Creating a home that is uncluttered and serene Creating a moodFashioning a dream Giving prospective buyers an idea of how beautiful their lives could be if they buy your home Creating a home that buyers will want to linger in& make an offer
  • 27. Remove Clutter: First & Foremost
  • 29. The Quality & Number of Offers You Receive are Direct Reflections of the Perceived Condition of Your Home
  • 30. Closets Tell the Buyer How Well-Cared For Your Home Is
  • 33. 油
  • 34. Kitchens and Baths Sell the Home Kitchens should be the #1 room you improve and stage. Great kitchens sell! Master baths, powder rooms and secondary bathrooms are key rooms to improve in order to facilitate the sale
  • 37. After
  • 38. The Reality Before staging: Dated 70s kitchen
  • 39. The Dream After Staging: Light, clean, move-in ready
  • 41. After
  • 45. Before: Not memorable
  • 46. After: A Mantle to Remember
  • 49. Focal Points are Important Play up your homes best features Focal points will be remembered by the buyer Your home will stand out from the competition
  • 50. Before: Dated Furnishings, Artwork, Carpet, Lighting & Wall Color
  • 51. After: New paint color, wood flooring, simple art and accessories
  • 52. 油
  • 53. Staging Secret A home should not reveal The gender of the owner The age of the owner The religion of the owner Any distress on the part of the seller Avoid anything controversial
  • 54. Selling Your House When Its Vacant
  • 55. Vacant Houses Are soulless and leave the buyer wondering about how to use the space Make the buyer wonder if their furniture will fit in the space Allow the buyer to focus in on every single flaw Foster a cold feeling for the buyer Do not promote the buyer to linger Only 10% of the population has the vision to imagine what could be
  • 56. Design Secret: Make Your Rooms Seem Tall
  • 58. All it needs is a little paint - Little Edie Beale of Grey Gardens
  • 59. Neutral Colors I Suggest BM Monroe Beige (warm beige) BM Grant Beige (sophisticated neutral, with a slight teal/blue overcast): Great Bedroom Color BM Shaker Beige: An Interior Designer Favorite. Ceilings Never white. Use a cream like BM OC-94, which is also great for trim
  • 60. Eliminate Excess & Re-Arrange Furniture Will make your rooms more spacious Try putting some pieces on the diagonal it can help widen a room while it gives interest Extra chairs, chests etc should be put away you want to sell the spacenot the stuff. Spacious rooms SELL! It costs nothing to do thisexcept time
  • 62. After
  • 63. Lighting Is Important At least 3 sources of light in each room Lights on throughout the house Curtains and blinds should be open (except of a view that is undesirable) Get rid of vertical blinds, if possible. If not at least open them completely to let light in Eliminate heavy draperies; Sheers are best
  • 64. SoStage Your Home Thank you for attending the seminar! Go forthand stage!