The document discusses ways podcasters can use their shows to grow their email lists. It recommends including click-to-tweet calls-to-action, sharing images on social media, and getting guests to help drive listeners to sign up for the email list. It also notes that email marketing has a high return, with $1 spent generating $41 in returns, and shares examples of getting hundreds of opt-ins from strategies like webinars and lead magnet swaps.
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How to use a podcast to drive email list growth
1. 'The money is in the
list: How to use your
podcast to drive
email list growth
Adam Franklin
@Franklin_Adam
#wearepodcast