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How to use chewing gum edited

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David Fernando Levon Alves
David Fernando Levon Alves

This document proposes a solution to allow chewing gum in Singapore by creating public "Gum Mosaics" where people can stick their used gum to collaboratively form street art on walls and bus stops. The concept would turn gum disposal into something artistic and creative by involving the entire population. Some challenges to implementing this idea include ensuring the population properly disposes of gum and engaging them to collaborate, which could be addressed through an advertising campaign and leading by example with sample gum art installations. The expected results include decreased littering, social engagement through street art, and recreating the gum market in Singapore.

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How to use chewing gum edited
1. Opportunity and Potential Chewing gum is a forbidden candy in Singapore since 1992 = OPPORTUNITY Why was it banned? Vandalism acts like sticking the gum in train seats and door sensors on the Mass Rapid Transit metro This issue creates a POTENTIAL to reutilize the gum in a new, innovative, fun and creative way, bringing the possibility of giving chewing gum to kids in Singapore and making them happy again!
2. Breakthrough Solution Chewing Gum Mosaics: The main idea is to create public Gum Mosaics that would basically be formed by a surface on walls, bus stops, etc., where people could discard their gums and collaborate in creating street, modern abstract art. Possible names: Gumtastic Surfaces of Art Surfaces of Fun Gum Fun
3. Concept The concept behind this idea is to turn the discarting of the gum into something artistic , creative and collaborative. The entire population would be envolved in this project and it could become something used in not only Singapore, but several other locations, like schools. Oxford Street in UK, for example, had 250,000 gums stuck on the pavement in 2000. Similar concepts are shown in the Gum Wall in Seattle and the Bubblegum Alley in San Luis Obispo.
4. Challenge and possible solution The biggest challenges is: The population needs to understand the importance of discarting gum correctly; The population needs to engage in this idea and needs to be willing to collaborate; Solution: To help propagate this idea, a number of ads could be placed on public places with phrases reinforcing the idea that thats not a place for a gum to be glued; Alongside this ad campaign, papers with some gums glued could be already placed in strategic places to be used as an initiave, to push people in following that idea, like the Gum by Numbers ad.
5. Expected Results Decrease in public littering; Street art with social engagement; Gum back to the people, because who doesnt love them???
8. Values The values added : Social Population engaged; Cultural Street Art Economic Possibility of recreating a national market Ecological Better disposal of the product
9. The end. Thank you for your time! Have a bubble gum!

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How to use chewing gum edited

  • 2. 1. Opportunity and Potential Chewing gum is a forbidden candy in Singapore since 1992 = OPPORTUNITY Why was it banned? Vandalism acts like sticking the gum in train seats and door sensors on the Mass Rapid Transit metro This issue creates a POTENTIAL to reutilize the gum in a new, innovative, fun and creative way, bringing the possibility of giving chewing gum to kids in Singapore and making them happy again!
  • 3. 2. Breakthrough Solution Chewing Gum Mosaics: The main idea is to create public Gum Mosaics that would basically be formed by a surface on walls, bus stops, etc., where people could discard their gums and collaborate in creating street, modern abstract art. Possible names: Gumtastic Surfaces of Art Surfaces of Fun Gum Fun
  • 4. 3. Concept The concept behind this idea is to turn the discarting of the gum into something artistic , creative and collaborative. The entire population would be envolved in this project and it could become something used in not only Singapore, but several other locations, like schools. Oxford Street in UK, for example, had 250,000 gums stuck on the pavement in 2000. Similar concepts are shown in the Gum Wall in Seattle and the Bubblegum Alley in San Luis Obispo.
  • 5. 4. Challenge and possible solution The biggest challenges is: The population needs to understand the importance of discarting gum correctly; The population needs to engage in this idea and needs to be willing to collaborate; Solution: To help propagate this idea, a number of ads could be placed on public places with phrases reinforcing the idea that thats not a place for a gum to be glued; Alongside this ad campaign, papers with some gums glued could be already placed in strategic places to be used as an initiave, to push people in following that idea, like the Gum by Numbers ad.
  • 6. 5. Expected Results Decrease in public littering; Street art with social engagement; Gum back to the people, because who doesnt love them???
  • 7. 8. Values The values added : Social Population engaged; Cultural Street Art Economic Possibility of recreating a national market Ecological Better disposal of the product
  • 8. 9. The end. Thank you for your time! Have a bubble gum!