How to use Facebook for Business
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The document provides guidance on using Facebook for business, emphasizing the importance of traffic, leads, and referrals. It covers strategies to gain fans, engage them through various post types, and utilize contests and email marketing for growth. Success on Facebook requires time, dedication, and organization, with a call to action for voting on a business referral group page.
How to use Facebook for Business
- 2. How to use Facebook for Business?
- 3. The Facebook 1 Value - Traffic - Leads - Referrals - Sales
- 4. 2 How to get Fans? - Post with purpose - Engage your fans - Types of posts - Different for everyone
- 5. 3 Facebook Contests - Photo - Video - Voting - Sweepstakes - Earn points
- 6. Use Email 4 Marketing - Email Contacts - Email Signature - Send to Email List - Use Business Cards - Ask Everyone
- 7. The 5 System Facebook Email Website
- 8. Referral 6 System - Guest Posting - Referral Traffic - More Sales
- 9. 7 How to get Results? - Need Time - Dedication - Consistency - Organization - Extra Help
- 10. 8 Let's Vote 5 minutes 1) Login to Facebook 2) Find Business Referral Group Page 3) Vote for Table A or B
Editor's Notes
- #4: - Difference between personal and business B2C - similar to growing an email list - provides vast amount of consistent traffic growth of potential customers - great for leads and referrals
- #5: - You have to post with a purpose to engage your fans - the many types of posts - Announcements - Status Reports - Competitions - Personal Stories - Testimonials - Share a link - Creative posts - Tips & Advice - Questions Posts - Debate or Controversy posts - Opinion pieces - Humor - Challenges - Resources
- #6: - Many types of contests - Photo contests - Video contests - Essay & text contests - Vote to win contests - Sweepstakes - Friend referrals to earn points - Voting - just about any kind of contests
- #7: - ask all your friends, relatives, neighbors, coworkers, group members - include a link in your email signature - send out email marking blasts - collect business cards and send them emails
- #8: - post with links back to your website - post promotions - send emails blasts to your website - plug in Facebook into your marketing system - to track all of this you need analytics - we can track who called, purchased or visited from Facebook
- #9: - you can guest post on other business pages related or not - include a link back to your website or Facebook page - each week the guest speaker can be featured - other BRG members can feature you on their Facebook business page
- #10: - you need time, dedication, and consistency to achieve solid results - there are many parts to this process timing and scheduling - you need someone to help you take care of this if you don't have time - we can manage your Facebook campaigns - consistent and reliable