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While I won’t debate the need for social media, the sheer volume of
number of social media platform seemingly needed in order to stay in
the game must seem completely overwhelming. So you’ve hired
someone called a “social media expert” but really aren’t they just
“following” the crowd and posting the same types of content in the same
places that everyone else is.
So how do you stand out? How do you use social media to benefit your
business and not simply create useless posts and pictures/
How do you cut ties with your costly “social media expert” and take
control of your own social media to reflect your unique business and
stop mimicking everyone elses? Easy. You download Periscope the new
video, streaming app bought by twitter.
Periscope is the free, game changing social media platform that has
engagement built right into it. People start engaging with you, your
product, brand and employees seconds after opening it.
You no longer need to come up with some catchy saying to post or take
pictures of your food in the hopes of finding new people to “like” and
follow your Facebook, twitter or Instagram pages. These days people are
being bombarded with requests to like and follow everything from sewer
treatments to supermodels. You have to stay ahead of the pack in your
competitive field and you can do so simply by using Periscope for an
hour or so every day or so.
Here is how to do it best: get an Ipad or tablet wit cover or stand so you
can stand it up and position it for easy viewing. Download the app and
choose a user name (Your business name and town or address of
course.) and in your profile write a clear description about your business
including your address and town plus your website (using http:// not

www so it is clickable.) and also times you broadcast. All of these
details can be updated as needed so don’t get too hung up on the details.
Next title your broadcast. This is EXTREMELY important because it is
what people see before they decide to click. Just keep it engaging and
remember this is SOCIAL media not the one sided annoying
conversation that businesses and “social media experts” keep
perpetuating. No one likes to be with someone who constantly talks
about themselves, talks over others or doesn’t ask any questions so why
would anyone think it would get them customers on a platform called
“Social media”? Seriously, I scratch my head. When was the last time
you sat down and read The Yellow Pages or any other book that is 100%
advertisements? And yet that is exactly what 100% of business owners
put on social media 100% of the time. “Buy my product.” “Look at my
juicy steak.” “Visit our convenient location.” “Like us so we can show
up in your news feed and sell you more things.” It really is
overwhelming to be a consumer and all these businesses would need to
do is change a word or too to say “What do you know about this
product?” or “What is your favorite way to cook a juicy steak?” or
“What is the first thing you see here at our convenient location?” and
“”Do you want to like us? We like you and often give free gifts to
people who like and share us!”
Make it sound more like a conversation and you will get better quality
engagement and therefore loyal fans of buying from you not just random
people who “like” everything they are asked to like and never buy a
thing.
Asking questions will open the door for conversations, brand
interactions and actual sales down the road.
You wouldn’t show up for a first date and say, “Let’s sleep together”
….although you may want to. Try using the same finesse you would use
to date when you take to social media. I know it is difficult because
everyone else is doing it wrong and you really have no role-model but if
everyone else jumped off a bridge…..

I recommend taking the time to be different or insist that your social
media “expert” start In this age everyone has already gotten a zillion,
trillion gagillion likes and followers and as is with everything with a
tipping point, now the pendulum is beginning its heavy swing back in
the other direction.
Now is the time for you to shine and your business to stand out in a
getting you “followers” and “likes” when what you actually wanted was
more sales.
Wouldn’t you like more customers? Wouldn’t you like to see your
employees promoting your business during “down-time” when you are
essentially paying them to do nothing? Now imagine your business
being broadcast live and on the television sets and smartphones of
thousands of people who had never even heard of your business before
and your employees talking directly to these people about your business,
your specialties, your location even special deals or events.
Why not pay your employees instead to be creating your social customer
engagement instead of checking their own social media? Why not retrain
staff to always create customers, massive brand awareness and repeat
clientele using the most engaging, free platform there is available? Just
download “Periscope,” the live streaming app by Twitter, onto a tablet,
set it up and start broadcasting a live, interactive T.V. show within two
minutes.
Here is one way: set up your Broadcast at the end of your bar or in your
kitchen (Not facing or filming customers) and have the bartender/chef
and waiters interact with thousands of potential customers while making
drinks, preparing food and whenever not busy. (Employees simply talk
to the Ipad and show food or drink prep as they are making them and

talk about your business, the location, what makes the restaurant special,
special deals and highlights as your potential customers ask questions
and engage with your employees.)
I went to a friend's restaurant/lounge last night and was so aggravated
that in his absence his servers were taking out their phones and
interacting with their own social media while on the clock and
neglecting the social engagement for the man who was paying them.
With Periscope employees will spend less time and effort with their
social interactions and more time proactively creating real customers for
your business. (Instead of you paying someone else to post pictures of
your food over and over which results in NO additional customers.)
I recommend scheduling weekly or even daily broadcast to talk about
your business, your specialty, any deals, tips or recommendations plus
take your potential clients on a virtual tour of your restaurant, food and
bar highlighting any special deals or highlights. I also recommend
mentioning your website, hours of operation and any neighborhood
events or additional sales going on in your area to give potential
customers more reason to come in and neighboring businesses a reason
to recommend you in return. Most importantly though teach your
employees to ASK Questions. Asking your viewers what types of foods
they like and why will, what their favorite dish is, if they have seen your
new menu, do they ever buy gift certificates as gifts will get them and
engaged and thinking about coming in to personally meet the employee
or buying your gift certificates on-line. Asking them next if they know
people in your city or town and how they know them will open the door
for you to say things like, "Well if you tell them to come in, make sure
they mention your name and I will buy them a drink! My name is
LeeAnne by the way what is yours?" You will have thousands of
viewers thinking of and sending in friends and relatives to “use their
name” even if they themselves live in other states!
Periscope is a powerful, untapped tool that has millions of users already
and NO ONE in the restaurant business is using it well yet. It is a great

promotional tool and just like Facebook, Twitter and Instagram no one is
using it in an engaging way.. To put money in your bank account, not
simply collect followers. I believe this emerging platform is going to be
huge, and if you sign-up now and start broadcasting at the same time
every day, I think you will be able to avoid any dip in revenue in
January –February since it is instantaneously engaging. Potential
customers can even take a virtual tour of any restaurant just by clicking
on your saved broadcasts. You can use it right now, you can use it even
with just a phone if you don't have an Ipad, and you can watch your
broadcast from another phone anywhere in the world so it acts like a
free, additional security camera. Plus using it will:
 A) Keep the employees you are already paying engaging with your
social media instead of theirs.
 B) Make thousands of new potential customers aware of your
business within SECONDS
 C) Keep your employees on their toes and best behavior since each
broadcast is also recorded on your Ipad and you can review what
was said
 D) It's FREE!
and
 E) There are millions of users
 F) Unlike your website, Facbook or Twitter customers will
discover you simply because you are broadcasting. On the other
platforms they must be searching for you.
 G) You give them an "inside" look at your establishment which
gives potential customers the familiarity they crave before trying
someplace new.
 H) Broadcasting with Periscope now means you will have
thousands of followers by January. Followers who will already be
familiar with your menu and location and who you can contact

directly to offer special deals, challenges and incentives if they
refer friends.
 I) Broadcast live and interacting with your customers immediately
will make Facebook and Twitter irrelevant for business. Intimidate
engagement makes other social media platforms look and feel like
the stone ages.
 J) Broadcasting live is free. When you see how well it works you
will fire your social media department and save money.
Would you like real help with the social media for your restaurant
business? Would you like to see your employees selling twice as much
and using the phrases that get your customers posting and
reviewing? Call or text me to schedule your three hour training: Just
$1,000.00 when you book in December.
Call or text: 646-462-0384
LeeAnne Homsey specializes in restaurant customer service & customer
engagement training. A 30-year veteran employee motivator, LeeAnne
knows how to activate employees to sell more and want to stay employed
longer. She has worked with a wide array of businesses ranging from
upscale dining restaurants to retail stores to double and even triple sales
and repeat clientele.
HOW TO SELL NOW
#Periscope#LeeAnneHomsey #RestaurantEmployeeTrainer
“How To Use Periscope ForBusiness”
Restaurants for example should set up their Broadcast at the end of the bar or even
in the kitchen to have their bartender/chef and waiters interacting with potential
customers while preparing dishes, mixing cocktails, presenting food and drinks or
whenever they are not busy. Employees need to be trained what to say around and

to the camera that will get people excited about coming in and then simply talk to
the Ipad and show food or drinks as they are prepared and talk about your business
and location to your potential customers)
Seeking restaurant owners, managers or chefs to interview on the
changes in the restaurant industry for an upcoming article in "Total Food
Service Magazine."
Text, voice message or e-mail me. 646-462-0384 /
info@leeannehomsey.com
Do You Know How To Train Employees To Create More Sales, More Customers
And More Engagement?
Do You Know How To Inspire Your Staff To Brand Your Business 24 / 7?
Do You Know Which Words Employees Must Say To Get Customers Buying
More Plus Referring Friends And Positively Reviewing Your Business On-line?
Do You Know How To Teach Your Staff To Stage The Customer Experiences
That Create Life-Long Customers With Every Visit?
You Will With Just One Phone Call To Me.
Let's face it the world of sales has become a much more social and intuitive place
and your employees are not trained to deliver it.

Your customers expect and deserve to be acknowledged, engaged, over serviced,
over appreciated, over-valued and then connected with in order to sell to over and
over. Most of your customers, though, leave your business feeling underwhelmed,
under engaged, undervalued and in-authentically "thanked" by employees who are
anxious to get back to talking among themselves or checking their own social
media.
Your customers deserve better than that. Your business deserves better than that.
You deserve better than that. But how do you achieve better engagement, better
service and higher sales with your current employees? Easy. Set aside a few hours
for the motivational/sales training of a lifetime.
Your employees will come to see how much money, power and opportunity they
leave on the table every hour of every day when they work for the money in their
paycheck. Instead, I help employees connect the dots between your business, your
products and your brand and their happiness, their freedom and their goals.
Within a few short hours employees see exactly how much time and energy a
repeat "regular" customer gives them, how much harder they work for customers
they don'tknow.
Hire Speaker, Author, Customer-Social Engagement Expert LeeAnne Homsey to
Guarantee Higher Sales ! Call/Text:1-646-462-0384
Increase RestaurantSalesAndCustomersWithMyUnique Employee SalesTrainingProgram

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