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How To Use Social Media To Get A Job

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How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com http://www.facebook.com/digitalspace

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The lines arent airplanes - they represent the real time, constant flow of data across the world
The New Reality. People use social media to create their personal brand, search for jobs, and connect with companies, products, people and ideas how are you connected? Your resume is now a search
WaitAbout Me Integrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Healthcare) Extensive expertise in core marketing including: Local search marketing Mobile marketing Pay Per Click (Google AdWords) Search Engine Optimization Social Media Marketing and Management Email Marketing Insights and Web Analytics (Google Analytics) Marketing Strategy Brand Positioning Targeting/Segmentation Plus Im a dad, husband, and soon to be a dad again Oh, and I sat in your spot and used tools like these to find a job.
What is social networking Any website or web service that utilizes a social philosophy Blogs, social networks, social news, etc. Sharing sites/communities Review sites Popularity sites Promo sites Micro-blogging sites Blogs Forums
Agenda A little video to get things started What is this social media thing all about why should I care (Im not 22) How do I brand myself as a job seeker in the social media world How do I engage in the conversation Whos talking how do I listen
Nice video but seriously, is it really like that? 695,000 Facebook status updates 1,500 blog posts 13,000 iPhone apps downloaded 100+ new LinkedIn accounts 694,455 Google searches 98,000 Tweets
The stats are wildly impressive but not really helping ME. Can this blah, blah, Facebook, Twitter, blah, social media thing really Get ME a Job?
The How To Social Media Job Search Hello World
Why should social networking be a part of your job search strategy? Gain visibility Unlimited access to professionals in your target audience Provide transparency Being open and honest allows you to connect with others on common ground Helps you give to get Ask for help only after offering help to others the majority of time Allow nobodies to become somebody Create and cultivate your personal brand
Social Media Use These Platforms Facebook, Twitter, and LinkedIn are networking tools - Designed to connect you with friends, family, and employers Social media helps you extend your reach When you let people know youre looking for work, they let their friends know, and so on and so on By using social media to assist your job search you are potentially casting the widest global net you possible can
The state of social media job search Social media platforms such as Facebook, LinkedIn, and Twitter have established new ways of getting discovered by employers, as well as directly reaching recruiters and hiring managers Your social media profiles are as an important as your resume (maybe more important) 89% of companies will use social media networks for recruiting (2011) 80% of success is just showing up Social networks enable direct interaction Your Networks Help You Find Jobs (and Help Employers Find You)
What do I need to do first? Create profiles engage Become a student of each platform Engage and start conversations offer help and answer questions Make sure that your profile is updated Share useful content such as articles, etc. that your target market would value Write your profile for the job you want, not just the job(s) youve had Include keywords that are relevant to the type of job that you are searching for Optimize your profiles to let recruiters find you
Here are some tips that will help you get started Create a social media plan Social media is about being friendly and social, but you are also creating an online presence You want people to know youre friendly, but also professional, and knowledgeable about your industry Get the word out Join LinkedIn groups and connect with people in your industry Comment on LinkedIn Groups, answer questions, follow companies Search Twitter for job postings Search tweets by using keywords #resumes, #networking, #jobseekers etc. Hashtags (#, the pound symbol) are key to conducting job searches on Twitter The pound sign aggregates tweets relating to a topic www.search.twitter.com Be accessible Whether through a blog, Facebook, twitter, or LinkedIn, update your status, let people know whats happening with your search, and always let them know how they can contact you
Next, optimize your profiles (LinkedIn) 100% completed profile Write for the job you want, not for the job(s) you had Add a picture Share news Ask for recommendations Join groups Section (certification, classes) Skills
And heres an example.. Searching for a bilingual medical billing professional in Dallas, Texas
How to use LinkedIn in your job search Create a detailed profile write for the job you want / not for the job you had Think about the top three to four keywords that you use to search for jobs Include: employment descriptions, education, industry, photo, and website links Include all of your resume keywords and skills in your profile Make it easier for recruiters to find you Get recommendations from people you have worked with Follow your target companies Use LinkedIns Advanced Job Search sign up for automatic alerts Use LinkedIn Groups and Answers to network and demonstrate your expertise in your field More connections = More opportunities
How to use LinkedIn in your job search
Next, optimize your profiles (Twitter) Add a picture Use same picture across all social media profiles About me Use as your 30 second commercial Add a link to social media profiles LinkedIn Magnt About.me
How to use Twitter in your job search Follow known experts in your industry Tools like Twellow.com can help you identify them Follow relevant recruiters and people working in your industry, Follow (#) Hashtags and frequent www.search.twitter.com Twitter job search sites Search Twitter for job openings Search by location, job titles, company names, or hashtags I.e., #jobs, #job, #jobsearch #jobseeker, #dallas, #marketing, #career TweetMyJobs.com TwitJobsSearch.com Tweepsearch.com (find people/recruiters) Sign up for job alerts (mobile, e-mail, Twitter, Facebook) Best time to tweet The best time to tweet is 5PM ET The best days to tweet are midweek and on the weekends
How to use Google Alerts in your job search Set up Google Alerts to help you monitor job leads that never appear on major job boards Search query: (Dallas AND marketing) AND (manager OR director) AND (position OR listing OR job) Set up a Google alert for : Your own name to monitor your personal brand Company press releases Keyword research Industry events/news updates How to set up Google Alerts Go to http://www.google.com/alerts and log in using your Google Account Type in your query or the word(s) youd like to set up an alert for Select the type of alert you want (Everything, News, Blogs, Video, or Discussions) Choose the frequency at which you want to be alerted: As-it-happens, Once a day, or Once a week Select where you want the alert delivered to your Google Reader or your Google email
Game plan The key is to make Create profiles (Facebook, Twitter, LinkedIn) yourself visible on the Establish a simple one page website (About.me) Internet through your Post your philosophy, passion, experience website, by blogging, and Listen for whos talking about Dallas jobs via value based use of Google Alerts social media. Twitter: www.twitter.com/jloomstein/dallasjoblist Build and develop a personal and professional online brand that reflects your skills, background, passions, experience, and personality Questions you should always be asking yourself Who are you writing for? What is the purpose? What is the call to action? What are you measuring? Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday Saturday LinkedIn LinkedIn.com Anwers, company follow, Twitter Search Search.twitter, wefollow, twellow.com, KW search twitterfall.com. listorious.com Twitter Posting HootSuite Idea, questions, articles, Facebook Posting HootSuite Build community Blog Wordpress Though leadership/solution
Social networking the bottom line Recruiters are promoting jobs and looking for candidates on social networks Employers are looking for candidates (and hiring!) A lack of social network presence may hurt your creditability and will negatively impact your visibility to employers Most jobs are found through networking and some of the best jobs are never posted on job boards Participate, but be careful what you say
That was a lot.Can we organize the chaos ? Here is how to manage the social you Hootsuite.com SocialMention.com Google Alerts Google Reader What you will be able to do Schedule tweets/Facebook/LinkedIn posts automatically Automatically news alerts sent directly to you (person, company, industry)
Hootsuite What you will be able to do Schedule tweets/Facebook/LinkedIn posts automatically Manage multiple social profiles http://hootsuite.com/help How to set up account How to schedule a message How to add a social network profile How to compose a message
SocialMention.com What you will be able to do Easily track what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. Think of Social Mention as the Google of social media
Magnt.com What you will be able to do Create own website Free vs. Paid Paid version ($9.00/month) Free domain of your choice Optimized for mobile Email address Measurement
One Last Things + My Warning
Resources Profile set-up Google Tools Twitter Tools Magnt.com Google Reader Search.Twitter.com Posterous.com Google Insights Twellow.com About.me Google Trends TweetMyJobs.com Word press Google Alerts TwitJobSearch.com TweepSearch.com Social media profiles Business Cards Job Search/Networking Facebook Vistaprint.com Indeed.com Twitter Moocards.com LinkedIn.com LinkedIn Craigslist.com YouTube Automation Tools Meetup.com 際際滷share.net Hootsuite.com SocialMention.com Social Media Monitoring Ping.fm Top Resources Socialmention.com Google Alerts Socialmediaexplorer.com Search.Twitter.com Google Reader Mashable.com Boardreader.com Copyblogger.com Hubspot.com
My Warning Its your brand - Own it Once you engage you have to stay engaged Build community and fans will expect you to be available Expect raving fans who will want to get involved You dont have to do everything do something Perfection is the enemy of good
Questions Lets connect Digitalspaceconsulting.com James@digitalspaceconsulting.com Twitter.com/eDigitalSpace 214.263.8522 際際滷share.net/jloomstein/presentations James Loomstein, MBA
Digital Space Consulting @eDigitalSpace Thank You

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How To Use Social Media To Get A Job

  • 1. The lines arent airplanes - they represent the real time, constant flow of data across the world
  • 2. The New Reality. People use social media to create their personal brand, search for jobs, and connect with companies, products, people and ideas how are you connected? Your resume is now a search
  • 3. WaitAbout Me Integrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Healthcare) Extensive expertise in core marketing including: Local search marketing Mobile marketing Pay Per Click (Google AdWords) Search Engine Optimization Social Media Marketing and Management Email Marketing Insights and Web Analytics (Google Analytics) Marketing Strategy Brand Positioning Targeting/Segmentation Plus Im a dad, husband, and soon to be a dad again Oh, and I sat in your spot and used tools like these to find a job.
  • 4. What is social networking Any website or web service that utilizes a social philosophy Blogs, social networks, social news, etc. Sharing sites/communities Review sites Popularity sites Promo sites Micro-blogging sites Blogs Forums
  • 5. Agenda A little video to get things started What is this social media thing all about why should I care (Im not 22) How do I brand myself as a job seeker in the social media world How do I engage in the conversation Whos talking how do I listen
  • 6. Nice video but seriously, is it really like that? 695,000 Facebook status updates 1,500 blog posts 13,000 iPhone apps downloaded 100+ new LinkedIn accounts 694,455 Google searches 98,000 Tweets
  • 7. The stats are wildly impressive but not really helping ME. Can this blah, blah, Facebook, Twitter, blah, social media thing really Get ME a Job?
  • 8. The How To Social Media Job Search Hello World
  • 9. Why should social networking be a part of your job search strategy? Gain visibility Unlimited access to professionals in your target audience Provide transparency Being open and honest allows you to connect with others on common ground Helps you give to get Ask for help only after offering help to others the majority of time Allow nobodies to become somebody Create and cultivate your personal brand
  • 10. Social Media Use These Platforms Facebook, Twitter, and LinkedIn are networking tools - Designed to connect you with friends, family, and employers Social media helps you extend your reach When you let people know youre looking for work, they let their friends know, and so on and so on By using social media to assist your job search you are potentially casting the widest global net you possible can
  • 11. The state of social media job search Social media platforms such as Facebook, LinkedIn, and Twitter have established new ways of getting discovered by employers, as well as directly reaching recruiters and hiring managers Your social media profiles are as an important as your resume (maybe more important) 89% of companies will use social media networks for recruiting (2011) 80% of success is just showing up Social networks enable direct interaction Your Networks Help You Find Jobs (and Help Employers Find You)
  • 12. What do I need to do first? Create profiles engage Become a student of each platform Engage and start conversations offer help and answer questions Make sure that your profile is updated Share useful content such as articles, etc. that your target market would value Write your profile for the job you want, not just the job(s) youve had Include keywords that are relevant to the type of job that you are searching for Optimize your profiles to let recruiters find you
  • 13. Here are some tips that will help you get started Create a social media plan Social media is about being friendly and social, but you are also creating an online presence You want people to know youre friendly, but also professional, and knowledgeable about your industry Get the word out Join LinkedIn groups and connect with people in your industry Comment on LinkedIn Groups, answer questions, follow companies Search Twitter for job postings Search tweets by using keywords #resumes, #networking, #jobseekers etc. Hashtags (#, the pound symbol) are key to conducting job searches on Twitter The pound sign aggregates tweets relating to a topic www.search.twitter.com Be accessible Whether through a blog, Facebook, twitter, or LinkedIn, update your status, let people know whats happening with your search, and always let them know how they can contact you
  • 14. Next, optimize your profiles (LinkedIn) 100% completed profile Write for the job you want, not for the job(s) you had Add a picture Share news Ask for recommendations Join groups Section (certification, classes) Skills
  • 15. And heres an example.. Searching for a bilingual medical billing professional in Dallas, Texas
  • 16. How to use LinkedIn in your job search Create a detailed profile write for the job you want / not for the job you had Think about the top three to four keywords that you use to search for jobs Include: employment descriptions, education, industry, photo, and website links Include all of your resume keywords and skills in your profile Make it easier for recruiters to find you Get recommendations from people you have worked with Follow your target companies Use LinkedIns Advanced Job Search sign up for automatic alerts Use LinkedIn Groups and Answers to network and demonstrate your expertise in your field More connections = More opportunities
  • 17. How to use LinkedIn in your job search
  • 18. Next, optimize your profiles (Twitter) Add a picture Use same picture across all social media profiles About me Use as your 30 second commercial Add a link to social media profiles LinkedIn Magnt About.me
  • 19. How to use Twitter in your job search Follow known experts in your industry Tools like Twellow.com can help you identify them Follow relevant recruiters and people working in your industry, Follow (#) Hashtags and frequent www.search.twitter.com Twitter job search sites Search Twitter for job openings Search by location, job titles, company names, or hashtags I.e., #jobs, #job, #jobsearch #jobseeker, #dallas, #marketing, #career TweetMyJobs.com TwitJobsSearch.com Tweepsearch.com (find people/recruiters) Sign up for job alerts (mobile, e-mail, Twitter, Facebook) Best time to tweet The best time to tweet is 5PM ET The best days to tweet are midweek and on the weekends
  • 20. How to use Google Alerts in your job search Set up Google Alerts to help you monitor job leads that never appear on major job boards Search query: (Dallas AND marketing) AND (manager OR director) AND (position OR listing OR job) Set up a Google alert for : Your own name to monitor your personal brand Company press releases Keyword research Industry events/news updates How to set up Google Alerts Go to http://www.google.com/alerts and log in using your Google Account Type in your query or the word(s) youd like to set up an alert for Select the type of alert you want (Everything, News, Blogs, Video, or Discussions) Choose the frequency at which you want to be alerted: As-it-happens, Once a day, or Once a week Select where you want the alert delivered to your Google Reader or your Google email
  • 21. Game plan The key is to make Create profiles (Facebook, Twitter, LinkedIn) yourself visible on the Establish a simple one page website (About.me) Internet through your Post your philosophy, passion, experience website, by blogging, and Listen for whos talking about Dallas jobs via value based use of Google Alerts social media. Twitter: www.twitter.com/jloomstein/dallasjoblist Build and develop a personal and professional online brand that reflects your skills, background, passions, experience, and personality Questions you should always be asking yourself Who are you writing for? What is the purpose? What is the call to action? What are you measuring? Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday Saturday LinkedIn LinkedIn.com Anwers, company follow, Twitter Search Search.twitter, wefollow, twellow.com, KW search twitterfall.com. listorious.com Twitter Posting HootSuite Idea, questions, articles, Facebook Posting HootSuite Build community Blog Wordpress Though leadership/solution
  • 22. Social networking the bottom line Recruiters are promoting jobs and looking for candidates on social networks Employers are looking for candidates (and hiring!) A lack of social network presence may hurt your creditability and will negatively impact your visibility to employers Most jobs are found through networking and some of the best jobs are never posted on job boards Participate, but be careful what you say
  • 23. That was a lot.Can we organize the chaos ? Here is how to manage the social you Hootsuite.com SocialMention.com Google Alerts Google Reader What you will be able to do Schedule tweets/Facebook/LinkedIn posts automatically Automatically news alerts sent directly to you (person, company, industry)
  • 24. Hootsuite What you will be able to do Schedule tweets/Facebook/LinkedIn posts automatically Manage multiple social profiles http://hootsuite.com/help How to set up account How to schedule a message How to add a social network profile How to compose a message
  • 25. SocialMention.com What you will be able to do Easily track what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. Think of Social Mention as the Google of social media
  • 26. Magnt.com What you will be able to do Create own website Free vs. Paid Paid version ($9.00/month) Free domain of your choice Optimized for mobile Email address Measurement
  • 27. One Last Things + My Warning
  • 28. Resources Profile set-up Google Tools Twitter Tools Magnt.com Google Reader Search.Twitter.com Posterous.com Google Insights Twellow.com About.me Google Trends TweetMyJobs.com Word press Google Alerts TwitJobSearch.com TweepSearch.com Social media profiles Business Cards Job Search/Networking Facebook Vistaprint.com Indeed.com Twitter Moocards.com LinkedIn.com LinkedIn Craigslist.com YouTube Automation Tools Meetup.com 際際滷share.net Hootsuite.com SocialMention.com Social Media Monitoring Ping.fm Top Resources Socialmention.com Google Alerts Socialmediaexplorer.com Search.Twitter.com Google Reader Mashable.com Boardreader.com Copyblogger.com Hubspot.com
  • 29. My Warning Its your brand - Own it Once you engage you have to stay engaged Build community and fans will expect you to be available Expect raving fans who will want to get involved You dont have to do everything do something Perfection is the enemy of good
  • 30. Questions Lets connect Digitalspaceconsulting.com James@digitalspaceconsulting.com Twitter.com/eDigitalSpace 214.263.8522 際際滷share.net/jloomstein/presentations James Loomstein, MBA
  • 31. Digital Space Consulting @eDigitalSpace Thank You