How to write the great networking email
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This document provides tips for networking effectively at face-to-face events. It recommends reviewing your contact information, researching the event sponsor, and setting goals for the number and types of connections sought. At the event, it advises making eye contact, asking questions, and exchanging business cards to facilitate following up within 48 hours by email, phone or another meeting. The follow up should continue the conversation and suggest next steps without an immediate sales pitch.
How to write the great networking email
- 1. Heather Piedmont Marketing/Media Strategy Coach www.HeatherPiedmont.com
- 2. Connections Ideas Joint Ventures In 2014 CoHereCommunity.com announced that when polling business professionals, 95% still believe face to face meetings are essential to business success. 40% of their Prospects were converted via face to face meetings 28% Current business that would be lost without face-to-face meetings
- 3. Related to your service Ex: My field (Marketing, Coaching, Strategy) Service based businesses/Coaches New Media Events Number of Attendees so far Tip: Watch it for a bit before either registering or even attending Background/reputation of the sponsor Takes a bit of research but it helps your final decision This is especially important if it costs money
- 4. Google the location and look at photos of the event as well as past events YouTube may also be a good source to see if the acoustics will be pro-networking.
- 5. Review and Revise Your Signature on your email and phone Have a 1 Page PDF You Can Send to Discuss Your Business. (Email me for an example) Have a Pre-Emptive Goal of Connections Number Type of services Need Bring Extra Business Cards and a Pen. I will explain why in a moment
- 6. Eye Contact Start with How are You? Not What do You do? Do not look around at the other prospects, make them seem like the center of the room. Make it a 50/50 Exchange: Hear What they are Saying and Respond Equally. Ask Questions What is the top challenge/success you have had in the past 6 months? Why did you go into the business you are in?
- 7. Discuss meeting again to expand on the conversation. Ask for their card and have yours ready. When you Trade Cards Consider Asking Questions Like: When is the best time to reach you? Do you rather connect via skype or face to face? Do You Mind My Putting You on My Newsletter List?
- 8. They are out? No problem. Take one of yours cross your side out and have them write some specific information on the back of the card. This Shows: You really want to connect You are resourceful You think well on your feet You are not rushing to move on to the next prospect.
- 9. Take a moment and Write on the Card: Words that will remind you of the exchange An agenda you think you can help them with or even a referral you could give. Phrases or words that will remind you of them and/or the conversation. Example: Banking Mom Baker This can also include: Products of yours they liked Ideas you came up with together Ideas that you thought of after Characteristics of the person This will help your email and your memory of them when you are finally back at home.
- 10. Within 48 Hours. When you can give 100 percent of your attention. When your Mind is Clear Enough to Continue the Conversation Openly and Strategically.
- 11. Use a Subject line other than the generic Nice to have met you Use something from the conversation. After the usual Nice to have met you Use the notes to remind them of an idea you either discussed or had after the interaction Compliment them on either their service, tie or something that will show you are looking at the person as a person and not just a prospect. Be concise and grammatical; do not go on too long. Suggest reconnecting via their suggested options.
- 12. Send the PDF of your services but tell them it is to expand the conversation on how you can serve each other..do not sell at the first message. Invite them to choose whether they would like to follow up per their schedule either phone or face-to-face if they didnt already in the conversation. Have an action item that will assist assurance of a response; even a question about a comment made in the conversation will work.
- 13. A Question Continues the conversation and keeps them engaged Can be about the discussion, their service even if they got a great deal out of the event you met at A Referral Shows you are here to serve others as well as yourself Have you ever considered A suggestion makes them think and almost forces them to respondit also may result in a full blown prospect if it is something you can help with.
- 14. Full Reminder of what You do.. If they dont remember that..it wasnt meant to be. A discussion about another prospect you met in the event Makes them think you were there for nothing but sales. Sales Pitch. Your PDF is to expand their knowledge of you and is enough to show your serviceyou overdo it and you lose them and whomever they could have helped you with.
- 15. Should you add them to your FB? Nothat is What Linkedin is for Should I have a free product to give? Only if it is not bulky and can become part of your conversation (ex the PDF) Is there ever a too soon to contact? No, I personally contact on the train ride home from the event. But after 48 hours ..lose the card because they probably lost yours. Should I drink? Nothing hard and limit it to 1 drink and 1 soda/water
- 16. Give them at least three days to respond before attempting again. 2x is the limit..after that, add them to your newsletter list and give them a month after the last email before you reconnect. When you do offer to do a call in order to reconnect..the lack of response may show someone too busy for a face to face. Great use of Skype and Google +
- 17. Heather Piedmont www.HeatherPiedmont.com 732-245-4220 Next Webinar: Learn to Love Your Marketing! Teleseminar November 25th at 2pm EST Contact me to register.