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How To Make Innovation a Reality at Work

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Stanford Graduate School of Business
Stanford Graduate School of Business

Innovation can mean many things. What is the most effective way to bring innovation to your organization? Stanford d.school's Perry Klebahn and Jeremy Utley will discuss how to routinely innovate in your job.

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How to Make Innovation a Reality At Your Work With Perry Klebahn and Jeremy Utley how?to?make? innovation?a?reality?at? your?work CC?Perry?Klebahn,?Jeremy?Utley 1
refuting 4 MYTHS about?innovating? in?the?workplace CC?Perry?Klebahn,?Jeremy?Utley The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley 2
The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley GE 3
GE GE 4
Empathy Tip: leverage Diverse Design Teams (perspectives) 5
The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley 6
ATLAS SNOW-SHOE COMPANY 7
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The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt Why not use the data? 9
? em?pa?thy:??the?intellectual?identification?with? or?vicarious?experiencing?of?the?feelings,? thoughts,?or?attitudes of?another 10
you can think through the experience of another by understanding it completely you can feel what another is feeling by immersing yourself completely in an experience or simply, getting to WHY CC?Perry?Klebahn an INSIGHT : is what makes empathy actionable for a design team 11
Observation + Inference = INSIGHT Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need. (¡°What?¡±) 12
The act of reasoning from evidence or factual knowledge ¡° ¡± (¡°Why?¡±) Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need. (¡°What?¡±) Bill Modgrige Getting to insights: Empathy map What people SAY What people THINK Explicit Implcit What people DO What people FEEL Observable Inferred 13
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The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley 15
innovation is not an event innovation is a (design) process 16
Why Do They Call it WD-40? prototype: fail early and often 17
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Hyatt 19
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How To Make Innovation a Reality at Work

  • 1. How to Make Innovation a Reality At Your Work With Perry Klebahn and Jeremy Utley how?to?make? innovation?a?reality?at? your?work CC?Perry?Klebahn,?Jeremy?Utley 1
  • 2. refuting 4 MYTHS about?innovating? in?the?workplace CC?Perry?Klebahn,?Jeremy?Utley The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley 2
  • 3. The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley GE 3
  • 4. GE GE 4
  • 5. Empathy Tip: leverage Diverse Design Teams (perspectives) 5
  • 6. The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley 6
  • 8. 8
  • 9. The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt Why not use the data? 9
  • 10. ? em?pa?thy:??the?intellectual?identification?with? or?vicarious?experiencing?of?the?feelings,? thoughts,?or?attitudes of?another 10
  • 11. you can think through the experience of another by understanding it completely you can feel what another is feeling by immersing yourself completely in an experience or simply, getting to WHY CC?Perry?Klebahn an INSIGHT : is what makes empathy actionable for a design team 11
  • 12. Observation + Inference = INSIGHT Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need. (¡°What?¡±) 12
  • 13. The act of reasoning from evidence or factual knowledge ¡° ¡± (¡°Why?¡±) Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need. (¡°What?¡±) Bill Modgrige Getting to insights: Empathy map What people SAY What people THINK Explicit Implcit What people DO What people FEEL Observable Inferred 13
  • 14. 14
  • 15. The Lone Rogue It¡¯s an easy sell Customer knows best It¡¯s a lightening bolt CC?Perry?Klebahn,?Jeremy?Utley 15
  • 16. innovation is not an event innovation is a (design) process 16
  • 17. Why Do They Call it WD-40? prototype: fail early and often 17
  • 18. 18
  • 19. Hyatt 19
  • 20. 20