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How VC Investors
Evaluate
Startups
(Before Investing 贈1-5m)
@fogeldavid
6 Years12 Years
Head Of Acceleration @Wayrauk
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
Talk
Not Going to Talk about
And not about
How VC Investors Evaluate Startups & Why
1. Things 2 Consider Before
Approaching VCs
2. How do VCs Think & Why
Risk
Market
Team
Traction (AARRR)
Before Approaching VCs
1.
Do you
Need to
Raise from
VCs?
Up to 30%!?
2.
Why are
VCs doing
This?
2 Make
Money
Dont need
Lots of money to
Create Great
Games
3.
Are You What
VCs are
Looking For?
This is where VCs Play
Source: Startup Genome Report 2012
2 Types
Dont need
Lots of money to
Create Great
Games
Vision
Execution
Which is Better
How VC Investors Evaluate Startups & Why
How Do
Investors Think?
Taking Risks
Investors Hate
Big Risks
Mitigating
Risks
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
Hugh Market
Huge (addressable)
Market
Why?
How VC Investors Evaluate Startups & Why
10% $1bn
Awesome Execution
(After 5 years)
Huge Market
$100m
Potential Annual Revenue
$100m
Annual Revenue
$500m
Potential Company Valuation
5x
Revenue Multiple
20% $500m
VCs Share of your Company
(After 5 years)
Potential
Company Valuation
$100m
Potential VC Return
How VC Investors Evaluate Startups & Why
10% $1bn
Awesome Execution
(After 5 years)
Huge Market
$100m
Potential Annual Revenue
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
Its all About the Team
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
Dont Be This Guy
Traction
What is good traction
AARRR
AARRR
Pirate Metrics
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
Acquisition 1000 100%
Referral 70 10%(out of Active)
Activation 700 70%
Revenue 14 10%
Retention (Day 1) 140 20%
Avoid
Vanity Metrics
Referral 70
Activation 5,000,000
Revenue 14
Retention (Day 1) 140
Vanity Metrics
Now What?
#2
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
Average
6 Months
There is Always
That 1 Guy.
Long Journey
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
How VC Investors Evaluate Startups & Why
David.fogel@wayra.org
@fogeldavid

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How VC Investors Evaluate Startups & Why