How Walgreens is Rocking the World with Emerging Media
Walgreens is using emerging media like social media, mobile apps, and location-based services to enhance customer experiences across its 8,000 store locations and engage with its 100 million customers. Some examples include allowing customers to scan prescriptions using their phones, sending prescription reminders via text, checking into stores to share flu shot stories on social media, creating a "Printworthy" social photo printing app, enabling other photo apps to print to Walgreens for a commission, providing in-store maps and deals on their mobile app, running local social marketing campaigns, offering web order pickup in stores, and being the first retailer to integrate with Apple Passbook mobile wallet. These initiatives are helping Walgreens elevate customer experiences
How Walgreens is Rocking the World with Emerging Media
- 1. How Walgreens is Rocking the World with Emerging Media Rich Lesperance 9/20/12 1
- 2. Really? Walgreens? 2
- 3. With Emerging Media we can synthesize the experience between 8,000 locations, 250,000 employees, and 100 million customers in exciting & meaningful ways 3
- 4. SO 6MM daily reach via Social Most engaged Facebook audience LO 8,000 stores = 66% of HH in 3 miles 6MM/day in our stores MO Top 10 mobile app 4.5 stars and winner of 2 Webbys 4
- 5. Facebook Fan Engagement 20 MM 18 MM 16 MM 14 MM Be 12 MM s tI n Cl 10 MM a # Fans ss 8 MM 6 MM 4 MM 2 MM .05% .10% .15% .20% .25% Engagement Rate 5 Source: Zuum Dashboard July 2013, ZuumSocial.com
- 6. Le seul v辿ritable voyage ce ne serait pas d'aller vers de nouveaux paysages, mais d'avoir d'autres yeux The real voyage of discovery is not in seeing new lands, but in seeing with new eyes Marcel Proust, 1923 6
- 7. Looking at our core businesses with new eyes Pharmacy Photo Print Retail & Health Products Shopping 7
- 8. How do you wow pharmacy customers with innovation? 8
- 9. Scanning >40% of online prescriptions from mobile 9 Copyright 2012 Walgreen Co.
- 10. Text Messaging >4MM patients subscribed 10 Copyright 2012 Walgreen Co.
- 11. Checkin Programs 200,00 0 checkins = 10MM stories about flu shots Industry Awards 11 Copyright 2012 Walgreen Co.
- 12. How do you keep 1-hour Photo printing relevant in a social-mobile world? 12
- 13. Social Graph Apps 1 st Retailer to create social prints app called PrintWorthy apps.facebook.com/printworthy 13 Copyright 2012 Walgreen Co.
- 14. QuickPrints SDK >17,000 photo apps may now print to Walgreens and earn 15% 14 Copyright 2012 Walgreen Co.
- 15. How do you elevate the Walgreens Quick Trip from pleasantly convenient to seriously fun & awesome? 15
- 16. Shop in-store on mobile 8,000 stores are mobilized with aisle mapping and exclusive coupons 16 Copyright 2012 Walgreen Co.
- 17. Local-Social Marketing #1 in mentions for candy during Halloween with 30% share "I am a strong believer in the local community, and by winning, we could share the joy with many not-for-profits in our area. Becky Wardlow 17 Copyright 2012 Walgreen Co.
- 18. Shop at home, Pickup in-store winner 3 Telly Awards for best video commercial & increase in basket size for 2X Web Pickup orders 18 Copyright 2012 Walgreen Co.
- 19. Mobile Wallets 1st In market with Passbook, fully integrated mobile Loyalty program 19 Copyright 2012 Walgreen Co.
- 20. Scanning prescriptions is so fun, I wish I had more prescriptions to fill --Pharmacy customer wooohooo!! this is great..the Printworthy app is really amazing to surprise our friends with photos. --Facebook fan The apocalypse is upon us: Walgreens has an API and SDK....But the real story here is that what we think of as traditional businesses are no longer traditional businesses. --VentureBeat.com 20 Copyright 2012 Walgreen Co.
- 21. Thank You 21