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How Care2 used
Engaging Networks to
change the law on
upskirting
Rhiannan Sullivan and Beth Granter, Care2
19 June 2019
Community Conference 2019
Hello!
@bethgranter
Head of UK
Campaigns
@rhisul
UK Director
COMMUNITY CONFERENCE 2019
Care2 fosters campaigns with global impacthelping:
charities
recruit advocates
and donors
brands
find customers to
activate their brand
promise
people
create
extraordinary
global impact
COMMUNITY CONFERENCE 2019
Peppa Pig: A Care2 campaign
COMMUNITY CONFERENCE 2019
Peppa Pig: A Care2 campaign
COMMUNITY CONFERENCE 2019
Peppa Pig: A Care2 campaign
COMMUNITY CONFERENCE 2019
COMMUNITY CONFERENCE 2019
COMMUNITY CONFERENCE 2019
2011
2014
2016
2017
2016
Outraging public decency
COMMUNITY CONFERENCE 2019
Facebook deleted Ginas post
COMMUNITY CONFERENCE 2019
Expanding the petition demand
COMMUNITY CONFERENCE 2019
National media coverage
COMMUNITY CONFERENCE 2019
A challenge
Upskirting was already illegal in many situations.
The media widely, and wrongly, reported that upskirting was not illegal.
This risked encouraging perpetrators, and reducing reporting.
COMMUNITY CONFERENCE 2019
Private Members Bill
COMMUNITY CONFERENCE 2019
Email Your MP action
COMMUNITY CONFERENCE 2019
Care2 API delivery to Engaging Networks
COMMUNITY CONFERENCE 2019
Care2 API delivery to Engaging Networks
COMMUNITY CONFERENCE 2019
Facebook video  Gina and Wera
COMMUNITY CONFERENCE 2019
Christopher I block everything Chope
COMMUNITY CONFERENCE 2019
Knickers to Chope
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Government Bill
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#MeToo
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Success!
COMMUNITY CONFERENCE 2019
A learning for me
No physical petition delivery of the main petition, no in-person stunt
because Gina wanted to maintain positive relations with Government.
Gina led the political lobbying, working directly with MPs and Government.
Huge media coverage  Gina worked as a journalist so had great contacts.
COMMUNITY CONFERENCE 2019
Raising awareness
COMMUNITY CONFERENCE 2019
Your campaign next?
Anyone can run a petition on Care2.
Depending on partnership level we can do the following:
- Use Care2 campaigns to meet your advocacy goals
- Work with you to do an email to target campaign on Care2 that plugs in
to Engaging Networks
- We can help with campaign strategy, content, promotion and delivery.
- Grow your email list (GDPR compliant) and generate new, warm
supporters and donor prospects.
COMMUNITY CONFERENCE 2019
Example of paid partnerships
COMMUNITY CONFERENCE 2019
Example of paid partnerships
COMMUNITY CONFERENCE 2019
Example of paid partnerships
COMMUNITY CONFERENCE 2019
Example of paid partnerships
COMMUNITY CONFERENCE 2019
Working together
COMMUNITY CONFERENCE 2019
Beth Granter, Head of UK Campaigns:
bethg@care2team.com
Rhiannan Sullivan, UK Director:
rhiannan@care2team.com
COMMUNITY CONFERENCE 2019

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How we changed the law on upskirting