How we opened absonfitness 2.0 in Ellenbrook
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The process of opening a new studio took us close to 9 months. That's from the moment we said let's do this to a stage where we were happy to say "This is our new Studio. We made this" Discover how we started on a low budget going from a no traffic home Garage to a high traffic new studio on The Broadway. http://www.absonfitness.com.au/
How we opened absonfitness 2.0 in Ellenbrook
- 1. Absonfitness 2.0 The Ellenbrook Story
- 2. In early 2015 we decided to open a second absonfitness PersonalTraining Studio in Ellenbrook
- 3. But we werent 100% confident in setting up there.
- 4. Its a small (ish but growing) population. Its out of the way. And
- 5. There are already so many gyms and trainers! Anytime 24/7 Power Transform 24/7 Jetts Step Into Life Crossfit Trufit Plus 24/7 Curves Destination Home and Park
- 6. So we decided to dip our toe in the water first
- 7. We have an Abson Coach living in Ellenbrook Meet Cindy. (dont tell her we used this picture)
- 8. In March 2015, Cindy agreed to turn her home garage into a studio
- 9. 3rd March2015 Stage 1: Rubber down 1st exercise in the Abson Garage (Cindys House)
- 10. 17th March 2015 Cindys Garage is ready to go Thats right... We only started with a (2nd hand) Leg Press, Bench & Dumbells Car garage area is only (5mx4m) 20 sqm
- 11. 20/4/15 1st Team meeting in Ellenbrook
- 12. Selfie nonsense
- 13. 29th April 2015 Cindy hasnt got too many clients yet.Training family for referrals
- 14. 9th May 2015 First Facebook Post www.facebook.com/ellenbrookabsonfitness
- 15. The only person we really new in Ellenbrook was Hayleys Cousin, Kylie of KDD Conveyancing.
- 16. Kylie is also Nat Fyfes Cousin
- 17. Kylie agreed to spruik us to her friends and colleagues. She also agreed to a group session out the back of KDD in the carpark.
- 18. 17/5/15 First Group Session OutdoorsTraining out the back of KDD Conveyancing
- 19. 23rd May 2015 Cindys First Intro Session in Aveley
- 20. 25-5-15 Out back of KDD
- 21. 1-6-15 Outside KDD getting darker earlier
- 22. It was getting darker in the carpark and Winter was quickly Approaching It was time to find a new venue with lights and shelter.
- 23. Cindys children went to Ellen Stirling Primary School It took 2 x weeks of negotiations and some interesting paperwork, but they eventually agreed to us using their facilities.
- 24. 5th June 2015 Small add for 2 new outdoor group sessions.
- 25. 1-7-15 Ellen Stirling Primary School
- 28. We looked at just about every vacant commercial lease available. We couldnt quite find the perfect space at the perfect price with a huge amount of traffic. Until
- 29. A Client told me she had a friend that was married to a guy called Rod that owned a . Real Estate Agency in Ellenbrook.
- 30. 20/8/15 Rob found this for me onThe Broadway
- 31. Which was full of junk. You should have seen it before it was pushed to the back.
- 32. We took it anyway!
- 33. 17th September 2015 Hayleys got keys to Ellenbrook. She signed the lease, paid the deposit.
- 34. 17/9/15 Hayleys first Studio Selfie
- 35. 10/9/15 Andy puts our banner out front.
- 36. 17/09/2015 Sizing Up absonfitness 2.0 for equipment and flooring requirements
- 37. 18/09/2015 Transfer from Cindys to Comserv Loop.
- 38. 18/9/15 Ideas for colours
- 40. Stephen painting the edges grey
- 41. Poles are Pink Andy, Cindy & Kirra on the bottom Stephen pinking the top
- 42. Proof that Hayley was also painting
- 43. Outside Painting Done all in a day
- 44. Changing Faces
- 45. Now its time for the Banner across the top
- 46. 20th October 2015 FrontVariations - Logo on top
- 47. DraftVariations New Logo onTop withWindow Graphic
- 48. More Signage Graphic Mock-ups
- 49. Our Deadline was closing so We decided on white absonfitness
- 50. But just to make sure
- 51. We took it to Facebook! And we got opinions
- 53. GO BLACK!!!
- 54. SoWe did! 9th November 2015
- 55. Out Front at night
- 56. Out front during the day
- 57. While all this was going on
- 58. We ran Group classes and 1-on-1 sessions
- 59. We painted the inside
- 61. We had turf laying dramas
- 62. We had RubberTile Dramas
- 63. We had Mirror Dramas
- 69. Ellenbrook intro offer $49.00 for first 4 weeks